Advanced Marketing Management, M.Sc.

  • N/A
    Application Deadline
  • 12 months
    Duration
  • Tuition
    19500
    Tuition (Year)
    13500
    Tuition (Year)
  • English (take IELTS)
    Language
,
The Advanced Masters in Marketing Management is aimed at graduates with significant prior academic and/or practical grounding in marketing. It is this level of marketing expertise which is the key differentiator between our sister programme – the MSc in Marketing.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

The Advanced Masters in Marketing Management is aimed at graduates with significant prior academic and/or practical grounding in marketing. It is this level of marketing expertise which is the key differentiator between our sister programme – the MSc in Marketing.

The MSc Advanced Marketing Management is focused on providing you with the opportunity to develop the skills and knowledge you need to further develop your career in marketing management. The MSc can also provide the requisite platform for further study at PhD level.

The programme is unique and the class size is tightly controlled to allow you the opportunity to fully engage with and learn from staff and fellow students.

Bringing together leading-edge theory and a unique perspective on the practice of marketing management, the programme revolves around three key strands of learning:

  • Developing a comprehensive and profoundly ‘integrative’ knowledge of marketing

  • Acquiring a critical perspective on the practical application of marketing management theory, and a deep understanding of the character of the real world of marketing management practice, the forms of problems encountered and marketing management decision-making

  • Development of the collaborative and deliberative skills crucial to effective contribution in marketing management roles.

The programme has a deep focus on marketing management practice and revolves around the key problems and issues faced by marketing managers. Throughout the MSc a variety of projects and case studies are used to examine the integration of theory and practice in marketing.

You'll be pushed academically, but crucially, the intense programme provides serious intellectual challenges that are central in the development of your critical thinking, creative and collaborative skills – skills designed to take you to the next level in your marketing career.

Our target is your success, and we know that these key transferable workplace skills are what make the difference to individual success out there in the real world of marketing management.

Programme Structure

When you join the programme you will be part of a small class of well-qualified students [target maximum 45]. This allows us to adopt a student-centred approach to our teaching, where the teaching staff are responsive to the learning needs of the students, and where you work closely with all other students on the programme. This leads to a very rich educational experience for all those joining this programme.

The programme comprises seven taught modules, followed by a dissertation that is completed in the period between May and September.

A wide range of learning activities are deployed. There is a greater emphasis on workshops and interactive sessions than on traditional lectures and you will be expected to contribute actively to discussions. Group-work plays an important role in the taught element of the programme and students work in teams on many different learning tasks and assignments. Students engage with an extensive business simulation and complete several online skill development programmes.

Assessment methods vary from module to module and include coursework essays, formal examinations, group reports, case study analyses and presentations.

Programme modules

Core modules

  • MKTG 401: Marketing in Practice: The Mindful Marketer Terms 1 and 2

    credit weighting: 20

  • MKTG 402: Researching Markets and Marketing Terms 1 and 2

    credit weighting: 30

  • MKTG 403: Developing a Critical Understanding of Marketing Term 1 and 2

    credit weighting: 30

  • MKTG 409: Advanced Marketing Management Dissertation Summer

    credit weighting: 60

Elective modules

  • MKTG 404: Brand Management Term 2

    credit weighting: 10

  • MKTG 405: Critical and Creative Communications Term 2

    credit weighting: 10

  • MKTG 406: Managing Marketing Channels Term 2

    credit weighting: 10

  • MKTG 407: Managing Prices and Profits in Marketing Term 2

    credit weighting: 10

  • MKTG411: Digital Marketing Term 2

    credit weighting: 10

  • MKTG412: Business Models and Market Makers Term 2

    credit weighting: 10

Lancaster University Management School reserves the right to make changes to programme content.

Detailed Programme Facts

  • Full-time duration 12 months
  • Study intensity Full-time
  • Languages
    • English
  • Delivery mode
    On Campus

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Academic Requirements

The programme is primarily aimed at graduates who have already encountered a significant amount of marketing material in their undergraduate degrees, or students who have completed management/business studies degrees that have captured marketing experience after their graduation. It is not a programme to introduce students to the subject; rather it aims to allow participants to enrich and to build on their existing knowledge as a base for a career in marketing management, or for further study at PhD level.

Applicants are expected to hold a good degree in Marketing or in a related business subject with a significant marketing component. Applicants with good degrees in other subjects with significant practical experience in marketing may also be considered where they are able to demonstrate a post-graduation intellectual interest and training/education in marketing. By good degree, we are looking for an Upper Second Class honours, or 3.2 GPA on a 4-point scale or an average of B+.

English language requirements

Studying at Masters level demands a high level of fluency in written and spoken language, and excellent comprehension. For this reason, non-native speakers of English are normally asked to demonstrate their English language competence by taking one of the internationally recognised tests below.

Our minimum language requirements for postgraduate study at LUMS are:

  • IELTS 7.0, with at least 6.0 in each element

  • Pearson Academic (PTE) 70, with at least 55 in each element

  • Cambridge Certificate of Proficiency in English (CPE) grade C

  • ToEFL iBT 100 (with minimum 22 in each skill)

Please note: IELTS and Pearson scores are valid for two years from the test date. Also, note that ToEFL tests are no longer recognised by the UK Visas and Immigration Office for entry to pre-sessional English language courses.

Tuition Fee Per Year

  • GBP 19500 International
  • GBP 13500 EU/EEA

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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