The MRes in Advanced Marketing Management is a one-year full-time Masters degree programme intended for students who wish to progress to PhD studies. It will provide intending PhD students with a good grounding in marketing management and with the qualitative and quantitative research skills needed to undertake research.
The programme develops student learning in three important dimensions: first, an understanding of and capability in generic social science and marketing research skills required to undertake advanced research; second, the technical and personal skills necessary to become highly capable social science researchers; third, the ability to be critically reflexive in their research and marketing practice.
The taught element of the MRes mirrors the taught programme undertaken by the MSc students and students will be taught as one cohort.
Module MKTG 410: Research Proposal, in place of the standard dissertation, is the final stage of the MRes in Advanced Marketing Management and provides the opportunity for students to show that they have gained the necessary skills and knowledge in order to organise a research proposal. It also provides students with an opportunity to focus on an area of marketing management of specific interest to them. It should demonstrate that students are skilled in delineating an area, or areas, suitable for research; setting research objectives; locating, organising and critically analysing the relevant secondary data; devising an appropriate research methodology; drawing conclusions; and making relevant and practical recommendations for continued research (i.e. PhD).
Progressing to doctoral research
Students with an MRes can apply to undertake a PhD at Lancaster University or at another university. To proceed to the PhD programme at Lancaster University Management School, students will need to achieve the required standard (usually a distinction or close to) in their MRes AMM. They will also need to have identified a relevant supervisor(s) and gained their agreement.
You will undertake additional research training courses as part of your PhD degree. These will depend on the specific PhD programme you register on, and will be determined in conjunction with your supervisor(s).
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The programme is primarily aimed at graduates who have already encountered a significant amount of marketing material in their undergraduate degrees, or students who have completed management/business studies degrees that have captured marketing experience after their graduation. It is not a programme to introduce students to the subject; rather it aims to allow participants to enrich and to build on their existing knowledge as a base for a career in marketing management, or for further study at PhD level.
Applicants are expected to hold a good degree in Marketing or in a related business subject with a significant marketing component. Applicants with good degrees in other subjects with significant practical experience in marketing may also be considered where they are able to demonstrate a post-graduation intellectual interest and training/education in marketing. By good degree, we are looking for an Upper Second Class honours, or 3.2 GPA on a 4-point scale or an average of B+.
English language requirements
Studying at Masters level demands a high level of fluency in written and spoken language, and excellent comprehension. For this reason, non-native speakers of English are normally asked to demonstrate their English language competence by taking one of the internationally recognised tests below.
Our minimum language requirements for postgraduate study at LUMS are:
IELTS 7.0, with at least 6.0 in each element
Pearson Academic (PTE) 70, with at least 55 in each element
Cambridge Certificate of Proficiency in English (CPE) grade C
ToEFL iBT 100 (with minimum 22 in each skill)
Please note: IELTS and Pearson scores are valid for two years from the test date. Also, note that ToEFL tests are no longer recognised by the UK Visas and Immigration Office for entry to pre-sessional English language courses.
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