Marketing and Market Research (Inter-university Programme), Master

  • N/A
    Application Deadline
  • 12 months
    Duration
  • Tuition
    46
    Tuition (Credit)
    46
    Tuition (Credit)
  • Spanish
    Language
,
Organisations today are facing scenarios that could be termed not only global, but also dynamic, turbulent and competitive, in which individuals are increasingly well informed and qualified, and therefore more demanding.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

This has led to organisations changing their method of operating. Their priority now is to have better knowledge of this public and their demands, in order to provide them with better services than others. In other words, they have to be able to characterise the market they will be operating in and thus develop a higher-value marketing strategy. The general goal of this master’s degree is to provide students with the skills and competences necessary to face those challenges in the future.

Accreditation

Number of credits: 60 ECTS (European Credit Transfer System)

Duration: 1 academic year

Dates: October 2012 - October 2013

Aimed at: Graduates in Economics and Business Studies. Graduates in other studies who are interested in specialising in marketing. Professionals with experience in marketing.

Cost: In accordance with official fees yet to be announced. 2011 Cost: 31,41 EUR/credit.

More information:

Academic information:

Rosa Maria Rodríguez Artola

Phones: 964 387 120

artola@emp.uji.es

INFOCAMPUS

Teléfonos: (+34) 964 38 77 77

info@uji.es

Universitat Jaume I. Campus del Riu Sec. 12071 Castellón de la Plana (Castellón, España)

Programme Structure

Organisations today are facing scenarios that could be termed not only global, but also dynamic, turbulent and competitive, in which individuals are increasingly well informed and qualified, and therefore more demanding. This has led to organisations changing their method of operating.

Their priority now is to have better knowledge of this public and their demands, in order to provide them with better services than others. In other words, they have to be able to characterise the market they will be operating in and thus develop a higher-value marketing strategy. The general goal of this master’s degree is to provide students with the skills and competences necessary to face those challenges in the future.

Detailed Programme Facts

  • Full-time duration 12 months
  • Study intensity Part-time, Full-time
    • Intensity Flexible
    • Duration part-time 24 months
  • Languages
    • Spanish
  • Delivery mode
    On Campus
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Academic Requirements

General accesss requirements

On pre-registration, applicants must hold any of the following qualifications:

  • Licenciatura, Ingeniería or Arquitectura.
  • Diplomatura, Ingeniería Técnica or Arquitectura técnica.
  • Grado.
  • A non-university higher education qualification.
  • A foreign qualification awarded by a higher education institution within the European Higher Education Area (EHEA).
  • A foreign qualification awarded by a higher education institution outside the European Higher Education Area (EHEA).

A foreign higher education qualification that has been officially recognised.

Nevertheless, at the discretion of the relevant master's course committee, students who are finishing studies giving access to the master's course will be able to pre-register even if they have not registered their diploma at the time of applying. If they are admitted by agreement of the course committee, their acceptance will be provisional, and subject to them providing proof of having completed the studies giving access to the master's course, i.e. submitting their degree certificate at the time of registration within the period established to that end. Completion of the required studies is a pre-requisite for completing registration for the master's course.

The above is not applicable to students holding a non-Spanish qualification, who must have finished their studies in order to pre-register for a master's course.

Tuition Fee Per Credit

  • EUR 46 International
  • EUR 46 EU/EEA
  • €46.20/credit

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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