Master Marketing and Market Research (Inter-university Programme)

  • On Campus
  • Not specified
  • Not specified
  • Spanish ( Find a course )
| Castellón de la Plana, Spain
Organisations today are facing scenarios that could be termed not only global, but also dynamic, turbulent and competitive, in which individuals are increasingly well informed and qualified, and therefore more demanding.



This has led to organisations changing their method of operating. Their priority now is to have better knowledge of this public and their demands, in order to provide them with better services than others. In other words, they have to be able to characterise the market they will be operating in and thus develop a higher-value marketing strategy. The general goal of this master’s degree is to provide students with the skills and competences necessary to face those challenges in the future.

Detailed Course Facts

Start dates and application deadlines

Starting in

  • There is no deadline for this start date.
Tuition fee Not specified
Delivery mode On Campus
Educational variant Full-time

Work Experience

No work experience is required.

More Information


Number of credits: 60 ECTS (European Credit Transfer System)

Duration: 1 academic year

Dates: October 2012 - October 2013

Aimed at: Graduates in Economics and Business Studies. Graduates in other studies who are interested in specialising in marketing. Professionals with experience in marketing.

Cost: In accordance with official fees yet to be announced. 2011 Cost: 31,41 EUR/credit.

More information:

Academic information:

Rosa Maria Rodríguez Artola

Phones: 964 387 120


Teléfonos: (+34) 964 38 77 77

Universitat Jaume I. Campus del Riu Sec. 12071 Castellón de la Plana (Castellón, España)

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Jaume I University, Spain

Spain The Universitat Jaume I (UJI) is the public university in the north of the Valencian Community, a region on the European Mediterranean coast located between the cities of Valencia and Barcelona. Established in 1991, the UJI has positioned itself as a university of proximity characterised by its personal attention, smooth-running management procedures and the high levels of participation of its members in university life, due, among other things, to its convenient size, with about 15,000 students, and its integrated, modern, functional and sustainable campus.