Master Marketing and Market Research (Inter-university Programme)

  • On Campus
  • Not specified
  • Not specified
  • Spanish
Universitat Jaume I | Castellón de la Plana, Spain
Organisations today are facing scenarios that could be termed not only global, but also dynamic, turbulent and competitive, in which individuals are increasingly well informed and qualified, and therefore more demanding.

Description of Marketing and Market Research (Inter-university Programme)

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This has led to organisations changing their method of operating. Their priority now is to have better knowledge of this public and their demands, in order to provide them with better services than others. In other words, they have to be able to characterise the market they will be operating in and thus develop a higher-value marketing strategy. The general goal of this master’s degree is to provide students with the skills and competences necessary to face those challenges in the future.

Detailed Course Facts

Tuition fee Not specified
Start date October  2015
Languages
  • Spanish
Delivery mode On Campus
Educational variant Full-time

More Information

Accreditation

Number of credits: 60 ECTS (European Credit Transfer System)

Duration: 1 academic year

Dates: October 2012 - October 2013

Aimed at: Graduates in Economics and Business Studies. Graduates in other studies who are interested in specialising in marketing. Professionals with experience in marketing.

Cost: In accordance with official fees yet to be announced. 2011 Cost: 31,41 EUR/credit.

More information:

Academic information:

Rosa Maria Rodríguez Artola

Phones: 964 387 120

artola@emp.uji.es

INFOCAMPUS

Teléfonos: (+34) 964 38 77 77

info@uji.es

Universitat Jaume I. Campus del Riu Sec. 12071 Castellón de la Plana (Castellón, España)

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Universitat Jaume I, Spain

Spain Universitat Jaume I teaches new, flexible and competitive curricula and programmes of study that enable students to satisfactorily cope with every challenge set by modern society. The interdisciplinary nature of Universitat Jaume I guarantees students' autonomy and increases their chances of getting a job in the future thanks to work placements for all students enrolled at our University.