This has led to organisations changing their method of operating. Their priority now is to have better knowledge of this public and their demands, in order to provide them with better services than others. In other words, they have to be able to characterise the market they will be operating in and thus develop a higher-value marketing strategy. The general goal of this master’s degree is to provide students with the skills and competences necessary to face those challenges in the future.
No work experience is required.
Number of credits: 60 ECTS (European Credit Transfer System)
Duration: 1 academic year
Dates: October 2012 - October 2013
Aimed at: Graduates in Economics and Business Studies. Graduates in other studies who are interested in specialising in marketing. Professionals with experience in marketing.
Cost: In accordance with official fees yet to be announced. 2011 Cost: 31,41 EUR/credit.
Rosa Maria Rodríguez Artola
Phones: 964 387 120
Teléfonos: (+34) 964 38 77 77
Universitat Jaume I. Campus del Riu Sec. 12071 Castellón de la Plana (Castellón, España)
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The Universitat Jaume I (UJI) is the public university in the north of the Valencian Community, a region on the European Mediterranean coast located between the cities of Valencia and Barcelona. Established in 1991, the UJI has positioned itself as a university of proximity characterised by its personal attention, smooth-running management procedures and the high levels of participation of its members in university life, due, among other things, to its convenient size, with about 15,000 students, and its integrated, modern, functional and sustainable campus.