The Entertainment Communication track focuses on the development, role, and impact of entertainment media in people's lives.
Entertainment media is a multi-billion dollar industry. With the growth of new media, users now engage with entertainment media everywhere and at any time of day. Young people are among the earliest adopters of these new technologies. Whether sharing videos on Vine, posting images on Instagram, or streaming Netflix, young people have integrated entertainment media seamlessly into their daily activities. That is why advertisers, the creative industry, and broadcasters all have a significant interest in understanding young people's media use. Organizations feel increasingly compelled to tailor their products and are in constant need of up-to-date scientific knowledge about media preferences. The Entertaionment Communication track of the Master's in Communication Science trains you to meet this growing need for knowledge and advice.
The curriculum of the Youth and Media track of the Master in Communication Science consists of two required core courses Youth as media consumers' (12 EC) and Clashing views on youth and the media' (12 EC), a method course (6 EC), during the first semester. In the second semester, students complete two elective modules of 6 EC each and write a Master's thesis (18 EC). Students must obtain a total of 60 credits to be awarded the degree.
Fulfilment of the requirements should take one year of full-time study. Students with insufficient background knowledge of communication studies or research methodology may need additional time ranging from one month to a year, depending on the preparatory courses needed.
Youth and Media is part of the Master's programme in Communication Science. Upon completion of the programme, you will therefore be awarded the Master of Science (MSc) degree in Communicatiewetenschap (Communication Science), with the specialisation in Youth and Media mentioned in the diploma supplement.
The Master's thesis must reflect a thorough understanding of the theories relevant to the topic and be based on original empirical research. The project is carried out by the student under faculty supervision. The subject of the thesis is to be mutually agreed upon by the student and the academic adviser.
Previous education: The MSc Communication Science seeks students with a Bachelor or equivalent degree in Communication Science. Ideally, applicants will also have sufficient knowledge of research methodology.
Grade average: Applicants of the Master's programmes are expected to have an overall grade point average (GPA) equivalent to at least: * B/3.0 (GPA US System) * a 2nd class honours / upper division British system * C (ECTS System) * 7,0 (Dutch EC-System)
Additional language requirements:
No work experience is required.
Accredited by: NVAO in: Netherlands
Together with the ISIC Association and British Council IELTS we offer you the chance to receive up to £10,000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.
A modern university with a rich history, the University of Amsterdam (UvA) traces its roots back to 1632, when the Golden Age school Athenaeum Illustre was established to train students in trade and philosophy. Today, with more than 30,000 students, 5,000 staff and 250 study programmes (Bachelor's and Master's), many of which are taught in English, it is one of the larger comprehensive universities in Europe.