It is nowadays a truism that accelerating globalisation makes the world of international business a demanding and challenging place. Yet it is important to remember that change has always been part of the way we live our lives. Historically, people who have been the most successful at handling change have been those who have engaged in higher education at some point in their lives.
Successful people are generally those who have an attitude of not just adapting to changing circumstances, but who anticipate the direction of change and who can thrive in dynamic environments.
Students studying international business are given a rigorous training in such areas as economics, research methods, management, marketing, finance, accounting, area studies and foreign languages. These form the basis of skills acquisition so necessary in international business. Thus, graduates from the International Business Studies program at FH Kufstein - University of Applied Sciences are effective communicators, are highly information literate, are able to analyse, evaluate and solve problems, as well as being creative and innovative. Moreover, such people understand the imperative for ethical behavior and to be responsible corporate citizens.
The spezializations are in marketing and finance. The marketing option is designed to provide a sound management education in the broad area of marketing. A thorough understanding of services marketing, consumer marketing, consumer behavior, social marketing and social psychology is integral to the marketing management specialization.
The finance option, which is built upon a comprehensive economics base, includes courses in the areas of corporate finance, multinational business finance, behavioural finance as well as the economics of uncertainty.
Given that English is the language of international commerce, all lectures are conducted in English. Moreover, social skills are fundamental to successful business operations in an international environment. Students are given the opportunity to deepen their communication and negotiation abilities, whilst simultaneously gaining important insights into team development and conflict management. Graduates have the ability to think systematically.
For more information please visit the programme website
This programme requires students to demonstrate proficiency in English.Take IELTS test
Check the programme website for information about funding options.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Testimonial Registration Module
Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.