International Business Studies, M.A.

  • Application Deadline
  • 24 months
  • Tuition
    Tuition (Semester)
    Tuition (Semester)
  • English


It is nowadays a truism that accelerating globalisation makes the world of international business a demanding and challenging place. Yet it is important to remember that change has always been part of the way we live our lives. Historically, people who have been the most successful at handling change have been those who have engaged in higher education at some point in their lives.

Successful people are generally those who have an attitude of not just adapting to changing circumstances, but who anticipate the direction of change and who can thrive in dynamic environments.

Major fields of study

  • 34% Core
  • 32% Core Finance or Marketing
  • 20% Electives
  • 14% Practical Transfer

Students studying international business are given a rigorous training in such areas as economics, research methods, management, marketing, finance, accounting, area studies and foreign languages. These form the basis of skills acquisition so necessary in international business. Thus, graduates from the International Business Studies program at FH Kufstein - University of Applied Sciences are effective communicators, are highly information literate, are able to analyse, evaluate and solve problems, as well as being creative and innovative. Moreover, such people understand the imperative for ethical behavior and to be responsible corporate citizens.

Two Specialisations

The spezializations are in marketing and finance. The marketing option is designed to provide a sound management education in the broad area of marketing. A thorough understanding of services marketing, consumer marketing, consumer behavior, social marketing and social psychology is integral to the marketing management specialization.

The finance option, which is built upon a comprehensive economics base, includes courses in the areas of corporate finance, multinational business finance, behavioural finance as well as the economics of uncertainty.

Lectures in English

Given that English is the language of international commerce, all lectures are conducted in English. Moreover, social skills are fundamental to successful business operations in an international environment. Students are given the opportunity to deepen their communication and negotiation abilities, whilst simultaneously gaining important insights into team development and conflict management. Graduates have the ability to think systematically.

Course Highlights

  • International program in finance and marketing, strategic management
  • Broadly based degree that develops management capability and talents in an international setting
  • Integrated excursion
  • You are well prepared for an international career

Vocational fields

  • Strategic Finance Management
  • Independent Entrepreneurship
  • CFO of International Companies
  • Banking/Investment Houses
  • Strategic Marketing Management
  • Business and Market Development
  • Strategic Product Marketing
  • Integrated Corporate Communication
  • Organizational Consulting
  • Market Research
  • Marketing and Communication Consulting
  • Non-profit Sector
  • Management of SMEs

Programme Structure

Courses include:

  • Econometrics (Qualitative Research Methods)
  • Strategic Management I (Fundamentals)
  • Quantitative Methods for International Business
  • Economics for International Business
  • Elective IBS 
  • International Economics 
  • Corporate Finance
  • Analysis of Financial Statements
  • International Accounting
  • Multinational Business Finance

For more information please visit the programme website

Detailed Programme Facts

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Take IELTS test

Academic Requirements

  • Completion of a specialized Bachelors degree or degree course (technical college or university) or equivalent post-secondary degree
  • Practical work experience
  • Good English skills

Tuition Fee Per Semester

  • EUR 4900 International
  • EUR 363 EU/EEA
  • € 363.36 + € 18,70 student union fee per semester


Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.