|Application deadline:||April 14; June 23|
|Tuition fee:|| |
|Start date:||September 2014|
|Credits:|| 60 ECTS |
|Duration full-time:||24 months|
|Delivery mode:||On Campus|
This masters degree program provides a sound interdisciplinary management education with an international orientation. Special emphasis is placed on supporting students in acquiring leadership skills. Graduates are thus well-prepared to take on planning, controlling and managerial responsibilities in the sports, culture and events sector.
Language of instruction: 65% German, 35% English
Extensive Field and Management Expertise
Within the field of sports management, there is a focus on sports marketing, athlete and team management as well as research and development. In culture management, the focus is on cultural economics, cultural skills and integrative case studies. And in the area of event management the emphasis is on event networking and marketing, event design and event control.
Selected special events such as fairs, road shows and tours are dealt with in project work. Other features of the degree program include a Future Workshop on Sports and Culture, as well as courses on strategic management and innovation management.
The students are encouraged to independently develop solutions for complex problems with the help of grounded knowledge in planning, managing and controlling operational and external processes.
Essential Soft Skills
Fostering students' social skills is another integral part of this degree program, whereby special attention is paid to techniques in planning, decision-making and negotiating as well as conflict management. Aside from the specialized lectures offered in English, the strong international orientation of the education is reinforced through the study of a second foreign language (Spanish, French, Italian, Russian, Arabic or Chinese). The study trip abroad promotes professional, methodical, social and intercultural competencies and, as a result, helps to cultivate the expertise of our students as professionals in the field.
CoursesSemester (ECTS) event management 1 2 3 4 Strategic Event Management* 3 - - - Event Management I: Fundamentals 4 - - - Event Management III: Fair & Convention Management - 2 - - Event Management II: Event Creation & Event Design - 3 - - Event Organisation & Event Engineering - - 2 - Event Budgeting & Event Law - - 3 - venue management 1 2 3 4 Venue Development & Management* 2 - - - Venue Management Business Cases* 1 - - - Sports Venues* - 2 - - Sports Venue Management Business Cases* - 1 - - Cultural Venues* - - 2 - Cultural Venue Management Business Cases* - - 1 - Business Venue Management Business Cases* - - - 1 Business Venues* - - - 2 leadership 1 2 3 4 Strategic Management* 3 - - - Planning and Decision Making* 3 - - - Project Management - 2 - - Leadership Training* - - 3 - Mediatraining - - - 3 sports- & cultural management 1 2 3 4 Sports Management I: Sports Marketing* 3 - - - Fundamentals of Sports Sciences and Sports Management 4 - - - Fundamentals of Cultural Sciences & Cultural Management 4 - - - Cultural Management I: Sociology of Culture & Theory of Organisation* 3 - - - Sports Management II: Athlete and Team Management* - 3 - - Cultural Management II: Cultural Competencies - 3 - - Sports Management Research - - 4 - Cultural Management Research - - 3 - Electives I - - 3 - Electives II - - - 3 exchange 1 2 3 4 International Week* - 5 - - practice transfer & empirical studies 1 2 3 4 Integrative Case Study: Cultural Management - 6 - - Business Simulation Game - 3 - - Integrative Case Study: Sports Management - - 6 - Scientific Methods & Writing - - 3 - Real Life Business Cases - - - 2 Diploma Thesis - - - 18 Diploma Thesis Coaching - - - 1 sum of ECTS credits per semester 1 2 3 4 30 30 30 30
ECTS...European Credit Transfer System, amount of work load for students per lecture
E...lecture in English
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.More information on IELTS