M.Sc. Cross-Cultural Marketing and Negotiation

Ecole de Management de Normandie

Application deadline: April 8(1st session), July 8(2nd session);
Tuition fee:
  • € 8,600 / Year (EEA)
  • € 8,600 / Year (Non-EEA)
Start date: September  2014
Credits: 90 ECTS
Duration full-time: 15 months
  • English
Delivery mode: On Campus
Educational variant: Full-time
More information: Go to university website

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The Cross-Cultural Marketing and Negotiation programme equips students with those skills needed in marketing and negotiation in an international environment.

By adding a truly cross-cultural perspective to their business education, this programme prepares students to communicate with culturally diverse business partners as well as to cooperate in, and to run successfully multi-cultural working groups.

Career opportunities

The Masters Degree in Cross-Cultural Marketing and Negotiation meets the demands of professionals in the area of higher education. After a period of integration, future graduates will be able to target a variety of career opportunities such as:

  • Product Manager,
  • Category Manager,
  • Business Manager,
  • International Brand Manager,
  • International Sales Manager,
  • International Project Manager,
  • International Marketing Consultant,
  • Export/Import Consultant


Teaching format

  • Two academic semesters (September - January and January - May) on the Campus of Caen, Normandy, France including :
    • Core Modules: International Business Environment Negotiation in Cross-Cultural Context, Marketing in Cross-Cultural Context, Intercultural Processes in Human Interaction and Region Specific Issues (Options: Asia Pacific, North America, South America...)
    • Other Compulsory Modules: Induction, Seminar, Foreign Language (French, German,Spanish, Chinese... elective), Career Management, Methodology and Information Literacy
    • Monitored Junior Consultancy Project (5 weeks): Cross-Cultural Marketing and Communication
    • Call for tenders (2 weeks): Cross-Cultural Negotiation and Communication
    • Entrepreneurial Project (throughout the academic year): sustainable development in a Cross-Cultural Context
    • Cross-Cultural Negotiation Experience (2 weeks) in conjunction with partner universities
  • Work Placement: Minimum of 5 months: June - December (to be served anywhere in the world)
  • 20,000 word dissertation
  • The language of instruction and assessment is English.

Degree / award

Upon the successful completion of the programme, students obtain an MSc in Cross-Cultural Marketing and Negotiation at the Normandy Business School accredited by the French Conférence des Grandes Ecoles.


Admission requirements

  • BA Honours degree / Master 1 or equivalent,
  • Bachelor degree or equivalent,
  • Other applicants with non-relevant qualifications but with extensive industry experience will be considered on an individual basis.

Admission procedure

  • The admission decision is taken after close evaluation of the application file and a personal interview
  • English language requirement : TOEFL CBT 230, or IBT 88 or TOEIC 790 or IELTS 6,5 overall and 6 in writing or equivalent, or degree obtained in an English-speaking institution (minimum of one year in an English speaking environment).

English Language Requirements

IELTS band: 6.5
TOEFL iBT® test: 88

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