M.Sc. Cross-Cultural Marketing and Negotiation

Ecole de Management de Normandie | Caen , France
The MSc in Cross Cultural Marketing & Negotiation is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad. In addition to courses given by international experts, students get to learn from exchanging with other participants, as the cohort welcomes applicants from the whole world (15 different nationalities on average).
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Description

The programme is also a unique opportunity to extend their professional networks, thanks to Business Challenges and Junior Consulting Projects, where they develop closer ties among themselves. Finally, with the active support of companies such as GEODIS, Société Générale or TV5 Monde, CCM&N students hone their competencies to become as attractive propositions as possible for the employment market.

Strong Points
  • Attending a recognised programme ( Accredited by AACSB International, BSIS, CGE, SMBG)
  • Receiving lectures totally in English, while living in a very international environment
  • Acquiring knowledge and competencies enriched by a cross-cultural dimension
  • Taking advantage of everyday practice of a cross-cultural experience, thanks to the presence of many students from various nationalities
  • Following lectures by lecturers from various nationalities, and experts in Marketing, Sales, Purchasing, Procurement, International Business, and Cross-cultural Management
  • Taking part in professional events full of opportunities: business dating with professionals and alumni in employment, professional colloquia,consulting missions (Geodis, Love Hotel Saint Martin,...), meetings at major company headquarters (TV5 Monde, Société Générale, Château de Versailles,...).
Career Opportunities

There is a wide range of openings. After their induction period in the company, students aim for positions such as:

  • Product Manager
  • Category Manager
  • International Brand Manager
  • International Project Manager
  • International Marketing Consultant

Detailed Course Facts

Application deadline December
Tuition fee
  • EUR 10990 Year (Non-EEA)
  • EUR 10990 Year (EEA)
Start date Spring semester: January to April. Internship and Professional dissertation: May to December.
Credits (ECTS) 60 ECTS
Duration full-time 12 months
Delivery mode On Campus
Educational variant Full-time

Course Content

5 Core Modules
  • International Business Environment,
  • Marketing in a Cross-cultural Context,
  • Negotiation in a Cross-cultural Context,
  • Intercultural Management,
  • Area-specific Issues (Options: Asia Pacific, North America, South America, Latin America, North America, Africa & the Middle East, Europe, Russia & Scandinavia, Asia-Pacific).
4 Ancillary Modules
  • Induction Seminar
  • Career Management
  • Sustainable Development: Lectures by leading international speakers
  • Methodology & Academic Research
  • Foreign Languages: German, Spanish, Chinese, .elective subjects).
Professionalisation
  • One 5-week Junior Consulting Project: Marketing or Cross-cultural Communication. JCPs (Missions') proposed and validated by the Programme staff (Pédagogie HEC Entrepreneurs),
  • One 2-week Challenge: Negotiation or Cross-cultural Marketing,
  • One 6-month work placement/ internship.

Requirements

  • Only holders of 4 to 5-year degrees can access the programme (Bac+4 or 5 )
  • Exceptionally, and for a maximum of 10 % of the total cohort, students who hold the qualifications below may apply with a 3-year degrees (Bac+3) together with:
  • Documented professional experience and extensive management experience,
  • The defense of a professional project before a panel.
When applying for MScs, a level of proficiency in English must be certified by a score of:
  • TOEIC: 790
  • TOEFL
  • IELTS
  • Or justification of a full-time year of studies taken 100% in English.
Profile of Applicants
Business School Graduates (France or abroad), Senior Executives seeking to internationalise their business.

Work Experience

No work experience is required.

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