M.Sc. Cross-Cultural Marketing and Negotiation

Ecole de Management de Normandie

Tuition fee:
  • € 9,590 / Year (EEA)
  • € 9,590 / Year (Non-EEA)
Start date: September  2015
Credits (ECTS): 60 ECTS
Duration full-time: 15 months
  • English
Delivery mode: On Campus
Educational variant: Full-time
More information: Go to university website

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The MSc in Cross-Cultural Marketing & Negotiation trains students in those techniques that lead to success in Marketing and Negotiation in an international environment.

By introducing a truly cross-cultural perspective in business education, the programme prepares students for communication with partners from different cultural origins, as well as for leading multicultural workgroups.

Strong Points
  • Attending a recognised programme ( Accredited by AACSB International, BSIS, CGE, SMBG)
  • Receiving lectures totally in English, while living in a very international environment
  • Acquiring knowledge and competencies enriched by a cross-cultural dimension
  • Taking advantage of everyday practice of a cross-cultural experience, thanks to the presence of many students from various nationalities
  • Following lectures by lecturers from various nationalities, and experts in Marketing, Sales, Purchasing, Procurement, International Business, and Cross-cultural Management
  • Taking part in professional events full of opportunities: business dating with professionals and alumni in employment, professional colloquia.
Career Opportunities

There is a wide range of openings. After their induction period in the company, students aim for positions such as:

  • Product Manager
  • Category Manager
  • International Brand Manager
  • International Project Manager
  • International Marketing Consultant


5 Core Modules
  • International Business Environment,
  • Marketing in a Cross-cultural Context,
  • Negotiation in a Cross-cultural Context,
  • Intercultural Management,
  • Area-specific Issues (Options: Asia Pacific, North America, South America, Latin America, North America, Africa & the Middle East, Europe, Russia & Scandinavia, Asia-Pacific).
4 Ancillary Modules
  • Induction Seminar
  • Career Management
  • Sustainable Development: Lectures by leading international speakers
  • Methodology & Academic Research
  • Foreign Languages: German, Spanish, Chinese, ….elective subjects).
  • One 5-week Junior Consulting Project: Marketing or Cross-cultural Communication. JCPs (‘Missions') proposed and validated by the Programme staff (Pédagogie HEC Entrepreneurs),
  • One 2-week Challenge: Negotiation or Cross-cultural Marketing,
  • One 6-month work placement/ internship.


  • Only holders of 4 to 5-year degrees can access the programme (Bac+4 or 5 )
  • Exceptionally, and for a maximum of 10 % of the total cohort, students who hold the qualifications below may apply with a 3-year degrees (Bac+3) together with:
  • Documented professional experience and extensive management experience,
  • The defense of a professional project before a panel.
When applying for MScs, a level of proficiency in English must be certified by a score of:
  • TOEIC: 790
  • Or justification of a full-time year of studies taken 100% in English.
Profile of Applicants
Business School Graduates (France or abroad), Senior Executives seeking to internationalise their business.

English Language Requirements

IELTS band: 6.5
TOEFL iBT® test: 88


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