M.Sc. Cross-Cultural Marketing and Negotiation
Ecole de Management de Normandie - Campus de Caen
| Application deadline: | April 8(1st session), July 8(2nd session); |
| Tuition fee: |
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| Start date: | September 2013 |
| Credits: | 90 ECTS |
| Duration full-time: | 15 months |
| Languages: |
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| Location: |
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| Delivery mode: | On Campus |
| Educational variant: | Full-time |
Description
The Cross-Cultural Marketing and Negotiation programme equips students with those skills needed in marketing and negotiation in an international environment.
By adding a truly cross-cultural perspective to their business education, this programme prepares students to communicate with culturally diverse business partners as well as to cooperate in, and to run successfully multi-cultural working groups.
Career opportunities
The Masters Degree in Cross-Cultural Marketing and Negotiation meets the demands of professionals in the area of higher education. After a period of integration, future graduates will be able to target a variety of career opportunities such as:
- Product Manager,
- Category Manager,
- Business Manager,
- International Brand Manager,
- International Sales Manager,
- International Project Manager,
- International Marketing Consultant,
- Export/Import Consultant
Contents
Teaching format
- Two academic semesters (September - January and January - May) on the Campus of Caen, Normandy, France including :
- Core Modules: International Business Environment Negotiation in Cross-Cultural Context, Marketing in Cross-Cultural Context, Intercultural Processes in Human Interaction and Region Specific Issues (Options: Asia Pacific, North America, South America...)
- Other Compulsory Modules: Induction, Seminar, Foreign Language (French, German,Spanish, Chinese... elective), Career Management, Methodology and Information Literacy
- Monitored Junior Consultancy Project (5 weeks): Cross-Cultural Marketing and Communication
- Call for tenders (2 weeks): Cross-Cultural Negotiation and Communication
- Entrepreneurial Project (throughout the academic year): sustainable development in a Cross-Cultural Context
- Cross-Cultural Negotiation Experience (2 weeks) in conjunction with partner universities
- Work Placement: Minimum of 5 months: June - December (to be served anywhere in the world)
- 20,000 word dissertation
- The language of instruction and assessment is English.
Degree / award
Upon the successful completion of the programme, students obtain an MSc in Cross-Cultural Marketing and Negotiation at the Normandy Business School accredited by the French Conférence des Grandes Ecoles.
Requirements
Admission requirements
- BA Honours degree / Master 1 or equivalent,
- Bachelor degree or equivalent,
- Other applicants with non-relevant qualifications but with extensive industry experience will be considered on an individual basis.
Admission procedure
- The admission decision is taken after close evaluation of the application file and a personal interview
- English language requirement : TOEFL CBT 230, or IBT 88 or TOEIC 790 or IELTS 6,5 overall and 6 in writing or equivalent, or degree obtained in an English-speaking institution (minimum of one year in an English speaking environment).
English Language Requirements
| IELTS band: | 6.5 |
| TOEFL computer-based test score: | 230 |
| TOEFL internet-based test score: | 88 |
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More information on IELTSInterested? Request information!
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