Cross-Cultural Marketing and Negotiation, M.Sc.

  • Application Deadline
  • 12 months
  • Tuition
    Tuition (Year)
    Tuition (Year)
  • English
The MSc in Cross Cultural Marketing and Negotiation at Ecole de Management de Normandie is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad.


The MSc in Cross Cultural Marketing and Negotiation at Ecole de Management de Normandie is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad. In addition to courses given by international experts, students get to learn from exchanging with other participants, as the cohort welcomes applicants from the whole world (15 different nationalities on average).

The programme is also a unique opportunity to extend their professional networks, thanks to Business Challenges and Junior Consulting Projects, where they develop closer ties among themselves. Finally, with the active support of companies such as GEODIS, Société Générale or TV5 Monde, CCM&N students hone their competencies to become as attractive propositions as possible for the employment market.

Strong Points
  • Attending a recognised programme ( Accredited by AACSB International, BSIS, CGE, SMBG),
  • Receiving lectures totally in English, while living in a very international environment,
  • Acquiring knowledge and competencies enriched by a cross-cultural dimension,
  • Taking advantage of everyday practice of a cross-cultural experience, thanks to the presence of many students from various nationalities,
  • Following lectures by lecturers from various nationalities, and experts in Marketing, Sales, Purchasing, Procurement, International Business, Cross-cultural Management and Webmarketing.
  • Taking part in professional events full of opportunities: business dating with professionals and alumni in employment, professional colloquia, consulting missions (Geodis, Love Hotel Saint Martin,...), meetings at major company headquarters (TV5 Monde, Société Générale, Château de Versailles,...).
This program is subject to a special paternship agreement between EM Normandie and AASTMT (Egypt).

Career Opportunities

There is a wide range of openings. After their induction period in the company, students aim for positions such as:

  • Product Manager,
  • Category Manager,
  • International Brand Manager,
  • International Project Manager,
  • International Marketing Consultant

Programme Structure

7 Core Modules
  • International business & trade,
  • Marketing in cross-cultural context,
  • Negotiation in cross-cultural context,
  • Intercultural management,
  • Interpersonal negotiation,
  • Webmarketing
  • Region specific issues (Asia Pacific, North America, South America, Latin America, North America, Africa & Middle East, Europe, Russia & Scandinavia, Asia Pacific).
6 Ancillary Modules
  • Induction Seminar,
  • Career Management,
  • Sustainable Development: Lectures by leading international speakers,
  • Methodology & Academic Research,
  • In depth cultural
  • Foreign Languages: German, Spanish, Chinese, elective subjects).
  • One 5-week Junior Consulting Project: Marketing or Cross-cultural Communication. JCPs (‘Missions') proposed and validated by the Programme staff (Pédagogie HEC Entrepreneurs),
  • One 2-week Challenge: Negotiation or Cross-cultural Marketing,
  • One 6-month work placement/ internship.

Detailed Programme Facts

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score: 6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test
  • Minimum required score: 88

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

Entry requirements
  • 4 to 5 year degrees. Dispensation possible according to the opinion of the jury. English fluent

Tuition Fee Per Year

  • EUR 12000 International
  • EUR 12000 EU/EEA


  • Foundations offer support to Higher Education students based on criteria of excellence.
  • The Eiffel Foundation is a scheme developed by the French Foreign Office (Ministère des Affaires étrangères et du Développement international) to help French Higher Education Institutions to attract the best foreign students into degree-awarding programmes at Master’s and Doctoral levels.
  • The Fondation de France helps students who have completed a Classe Préparatoire programme and whose financial circumstances make it difficult for them to take up higher education programmes.
The most straightforward option is undoubtedly a bank loan. If you are reluctant to borrow substantial amounts from a bank, you should keep in mind that these organisations usually grant special facilities to business School students. (A list of partner banking institutions is available from the Student Services Office (Service à l’Etudiant).

This scheme addresses the case of students who are not in a position to show collateral. The State will then serve as guarantor through Bpifrance.

The application is to be submitted to partner banks, and cannot exceed a total amount of € 15,000 per student. This scheme is open to all students (below 28 years of age, French nationals or EU citizens), irrespective of any other study grant they may have, without any condition of personal collateral or income.

The loan rate may vary in accordance with the level of studies, the programmes and schools, and the banking institutions. It is not possible to ask for several collateral-free loans. The structure of the initial financing plan is of great importance.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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