M.A. Web Design and Content Planning

University of Greenwich

Tuition fee:
  • £ 7,200 / Year (EEA)
  • £ 11,350 / Year (Non-EEA)
Start date: September  2015
Duration full-time: 12 months
Languages:
  • English
Location:
Disciplines:
Delivery mode: On Campus
Educational variant: Part-time, Full-time

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Description

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This programme takes graduates from many disciplines and provides them with the skills to plan, design, build and promote effective websites. It is designed for people who manage corporate websites, those who wish to start their own web business and those who would like to build a career in the web design industry. The design of excellent websites presents a notable intellectual challenge and, during the programme, students develop a modern, professional and 'real-world' approach. Our objective is to provide a balanced education in the three main aspects of web design and content management: technical, functional and aesthetic.

The technical aspects of the teaching provide an understanding of the tools, technologies and principles used for the design and development of contemporary websites. This includes the creation of semantically correct markup, the separation of presentation from content (HTML and CSS) and compliance with web standards (W3C).

The functional aspects focus on the creation of websites with good information architecture that are accessible, useable and findable as a result of effective search engine marketing and optimisation (SEM/SEO). Students learn how people use the web, how they navigate web content and how they search for information. The aesthetic aspects of web design are considered in relation to graphic, artistic, typographic and business objectives, including corporate identity and branding.

Student competence in these three aspects of web design is demonstrated by their delivery of a fully-functioning website for their Web Thesis Project at the end of the programme.

Typically, our students fall into three groups: those with web-related skills (often self-taught) who need a structured and balanced approach to further study; those who are involved with the web and need new skills to develop their present careers; those who have decided on a career change and see web design and content management as a new opportunity.

The university is investing £76 million in a new building to house the campus library, TV studios and academic facilities for disciplines including architecture, design and construction. Stockwell Street is a short walk from the Greenwich Campus and this programme will be delivered there from 2014.

The aims of the programme are:

* To equip students with a professional level of competence in web design and content management
* To give non-designers an understanding and appreciation of design
* To provide students with the opportunity of creating a live website and to measure its success
* To help students become familiar with the growing and fast-evolving body of knowledge within this new design discipline.

Contents

* Webpage Design (40 credits)
* Website Planning (20 credits)
* Content Management (20 credits)
* Applied Art for the Web (40 credits)
* Web Thesis Project (60 credits)

Assessment
Students are assessed through coursework, a portfolio of project work and their involvement with online activities.

Attendance
* 12 months full-time
* 24 months part-time

Requirements

Applicants should have:

A good honours degree or equivalent professional qualification

PLUS a working knowledge of computer operating systems (Windows or Mac OS), a good understanding of file management and competence in the use of standard office software

AND a computer and reliable broadband access to the Internet at their place of residence.

Where English is not the first language, a language qualification is required, such as IELTS scoring 6.5 or higher.

Applicants may be interviewed.

English Language Requirements

IELTS band: 6.5
CAE score: (read more)

Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IELTS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever.

180 (Grade C)

IMPORTANT NOTE: Per 6 April 2015 only the English language tests from IELTS and Trinity College London are accepted for Tier 4 Visa applications to the United Kingdom. Other tests (including TOEFL, TOEIC, Pearson, City & Guilds) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. Since the Trinity College London language tests must be taken in one of their exam centres in the UK, IELTS is now the only language test accepted for Tier 4 visas to the UK that can be taken worldwide.

The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

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