M.Sc. Strategic Marketing

  • On Campus
  • 24 months
  • EUR19300 Module (International)
  • English (Find a course)
Grenoble Ecole de Management | Grenoble, France
The MSc in Strategic Marketing exposes students to a wide variety of advanced knowledge and promotes understanding of current and multifaceted strategic challenges facing marketers from a conceptual and applied perspective.

Description of Strategic Marketing


The program prepares participants for senior marketing roles within organizations by developing skills needed to formulate, implement, and evaluate long-term, organization-wide marketing decisions. This program is oriented to professionals who already have at least two years of junior-level marketing experience.

Students will spend one academic year completing full-time coursework and the next year completing a Final Management Project, which may be carried out in parallel with full-time employment anywhere in the world.

Career opportunities:

The program leads to various opportunities:

- Product Management:

- Senior Product Manager

- Digital Product Manager

- Marketing:

- Marketing Director

- Sales Promotion Manager

- Market Research:

- Market Researcher

- Research Executive

- Retailing, Logistics and Sales:

- Retail Buyer

- Sales Executive

- Customer Relationship Management:

- Director E-Customers

- Director of Customer Service

Detailed Course Facts

Application deadline July for September start date
Tuition fee
  • EUR 19300 Module (International)
  • EUR 19300 Module (National)

The course fee covers tuition for the two years of study, project supervision, and access to all GGSB facilities. It does not cover accomodation or meals.

Start date September  2016
Credits (ECTS) 120 ECTS
Duration full-time 24 months
Delivery mode On Campus
Educational variant Full-time
Intensity Flexible

Course Content

Courses Included:
  • Basics in Accounting and Finance
  • Ethics for Marketing Managers
  • Intercultural Management and International Negotitions
  • International Business Law and Contracts
  • International Political Economy
  • Leadership and People Development
  • Microeconomics of Competitiveness (Harvard Business School course)
  • Building Brand Equity
  • Customer Relationship Management
  • Digital Marketing
  • Global Marketing Management
  • Managing Distribution Channels and Supply Chains
  • Marketing Metrics and Pricing Policy
  • Marketing Strategy, Planning and Innovation
  • Qualtitative and Quantitative Market Research

Requirements for Strategic Marketing

Applicants must:

- Have a Bachelor- or Licence-level degree

- Provide proof of a minimum English level (TOEFL, Cambridge Proficiency Exam, IELTS, PTE test scores)

- Complete the online application and send documents required (Diploma, university transcript, CV )

- Two or more years of work experience in marketing is preferred.

Work Experience for Strategic Marketing

No work experience is required.

Two to three years of work experience in Marketing is required for this program.

More Information


GGSB is the international school of Grenoble Ecole de Management, which is accredited by AMBA, AACSB and EQUIS. Only 1% of business schools worldwide hold this triple accreditation.

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Grenoble Ecole de Management, France

France Grenoble Ecole de Management holds the triple crown of business accreditations that distinguish the world's leading business schools: AACSB International (Association to Advance Collegiate Schools of Business), EQUIS (European Quality Improvement System), AMBA (Association of MBAs) for its MBA and MIB programs.

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