M.Sc. Strategic Marketing

Grenoble Ecole de Management

Application deadline: July for September start date
Tuition fee:
  • € 19,300 / Module (National)
  • € 19,300 / Module (International)
Start date: September  2015
Credits (ECTS): 120 ECTS
Duration full-time: 24 months
Languages:
  • English
Location:
Disciplines:
Delivery mode: On Campus
Educational variant: Full-time

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Description

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The program prepares participants for senior marketing roles within organizations by developing skills needed to formulate, implement, and evaluate long-term, organization-wide marketing decisions. This program is oriented to professionals who already have at least two years of junior-level marketing experience.

Students will spend one academic year completing full-time coursework and the next year completing a Final Management Project, which may be carried out in parallel with full-time employment anywhere in the world.

Career opportunities:

The program leads to various opportunities:

- Product Management:

- Senior Product Manager

- Digital Product Manager

- Marketing:

- Marketing Director

- Sales Promotion Manager

- Market Research:

- Market Researcher

- Research Executive

- Retailing, Logistics and Sales:

- Retail Buyer

- Sales Executive

- Customer Relationship Management:

- Director E-Customers

- Director of Customer Service

Contents

Courses Included: * Basics in Accounting and Finance
* Ethics for Marketing Managers
* Intercultural Management and International Negotitions
* International Business Law and Contracts
* International Political Economy
* Leadership and People Development
* Microeconomics of Competitiveness (Harvard Business School course)
* Building Brand Equity
* Customer Relationship Management
* Digital Marketing
* Global Marketing Management
* Managing Distribution Channels and Supply Chains
* Marketing Metrics and Pricing Policy
* Marketing Strategy, Planning and Innovation
* Qualtitative and Quantitative Market Research

Requirements

Applicants must:

- Have a Bachelor- or Licence-level degree

- Provide proof of a minimum English level (TOEFL, Cambridge Proficiency Exam, IELTS, PTE test scores)

- Complete the online application and send documents required (Diploma, university transcript, CV )

- Two or more years of work experience in marketing is preferred.

English Language Requirements

IELTS band: 6.5
TOEFL paper-based test score : 587
TOEFL iBT® test: 94

Work Experience

No work experience is required.

Two to three years of work experience in Marketing is required for this program.

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Accreditation

GGSB is the international school of Grenoble Ecole de Management, which is accredited by AMBA, AACSB and EQUIS. Only 1% of business schools worldwide hold this triple accreditation.

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