M.Sc. Strategic Marketing

Grenoble Ecole de Management

Application deadline: July for September start date
Tuition fee:
  • € 19,300 / Module (National)
  • € 19,300 / Module (International)
Start date: September  2015
Credits (ECTS): 120 ECTS
Duration full-time: 24 months
  • English
Delivery mode: On Campus
Educational variant: Full-time

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The program prepares participants for senior marketing roles within organizations by developing skills needed to formulate, implement, and evaluate long-term, organization-wide marketing decisions. This program is oriented to professionals who already have at least two years of junior-level marketing experience.

Students will spend one academic year completing full-time coursework and the next year completing a Final Management Project, which may be carried out in parallel with full-time employment anywhere in the world.

Career opportunities:

The program leads to various opportunities:

- Product Management:

- Senior Product Manager

- Digital Product Manager

- Marketing:

- Marketing Director

- Sales Promotion Manager

- Market Research:

- Market Researcher

- Research Executive

- Retailing, Logistics and Sales:

- Retail Buyer

- Sales Executive

- Customer Relationship Management:

- Director E-Customers

- Director of Customer Service


Courses Included: * Basics in Accounting and Finance
* Ethics for Marketing Managers
* Intercultural Management and International Negotitions
* International Business Law and Contracts
* International Political Economy
* Leadership and People Development
* Microeconomics of Competitiveness (Harvard Business School course)
* Building Brand Equity
* Customer Relationship Management
* Digital Marketing
* Global Marketing Management
* Managing Distribution Channels and Supply Chains
* Marketing Metrics and Pricing Policy
* Marketing Strategy, Planning and Innovation
* Qualtitative and Quantitative Market Research


Applicants must:

- Have a Bachelor- or Licence-level degree

- Provide proof of a minimum English level (TOEFL, Cambridge Proficiency Exam, IELTS, PTE test scores)

- Complete the online application and send documents required (Diploma, university transcript, CV )

- Two or more years of work experience in marketing is preferred.

English Language Requirements

IELTS band: 6.5
TOEFL paper-based test score : 587
TOEFL iBT® test: 94

Work Experience

No work experience is required.

Two to three years of work experience in Marketing is required for this program.



GGSB is the international school of Grenoble Ecole de Management, which is accredited by AMBA, AACSB and EQUIS. Only 1% of business schools worldwide hold this triple accreditation.


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