M.Sc. Strategic Marketing

Grenoble Ecole de Management

Application deadline: July 2014 for September 2014 start date
Tuition fee:
  • € 19,300 / Module (National)
  • € 19,300 / Module (International)
Start date: September  2015
Credits (ECTS): 120 ECTS
Duration full-time: 24 months
  • English
Delivery mode: On Campus
Educational variant: Full-time

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The program prepares participants for senior marketing roles within organizations by developing skills needed to formulate, implement, and evaluate long-term, organization-wide marketing decisions. This program is oriented to professionals who already have at least two years of junior-level marketing experience.

Students will spend one academic year completing full-time coursework and the next year completing a Final Management Project, which may be carried out in parallel with full-time employment anywhere in the world.

Career opportunities:

The program leads to various opportunities:

- Product Management:

- Senior Product Manager

- Digital Product Manager

- Marketing:

- Marketing Director

- Sales Promotion Manager

- Market Research:

- Market Researcher

- Research Executive

- Retailing, Logistics and Sales:

- Retail Buyer

- Sales Executive

- Customer Relationship Management:

- Director E-Customers

- Director of Customer Service


Through studying special topics in marketing and with the choice of electives, students are confronted with the latest research-led marketing innovations.
Students with more than 3 years of work experience and who are 25+ years of age may choose to follow a module from the MBA specialization tracks. The MBA program offers 8 specializations each year.
The second year is dedicated to the writing of a Final Management Project related to the students field of study or internship project.


Applicants must:

- Have a Bachelor- or Licence-level degree

- Provide proof of a minimum English level (TOEFL, Cambridge Proficiency Exam, IELTS, PTE test scores)

- Complete the online application and send documents required (Diploma, university transcript, CV )

- Two or more years of work experience in marketing is preferred.

English Language Requirements

IELTS band: 6.5
TOEFL paper-based test score : 587
TOEFL iBT® test: 94

Work Experience

No work experience is required.

Two to three years of work experience in Marketing is required for this program.


Scholarship information is available at



GGSB is the international school of Grenoble Ecole de Management, which is accredited by AMBA, AACSB and EQUIS. Only 1% of business schools worldwide hold this triple accreditation.

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