The program prepares participants for senior marketing roles within organizations by developing skills needed to formulate, implement, and evaluate long-term, organization-wide marketing decisions. This program is oriented to professionals who already have at least two years of junior-level marketing experience.
Students will spend one academic year completing full-time coursework and the next year completing a Final Management Project, which may be carried out in parallel with full-time employment anywhere in the world.
The program leads to various opportunities:
- Product Management:
- Senior Product Manager
- Digital Product Manager
- Marketing Director
- Sales Promotion Manager
- Market Research:
- Market Researcher
- Research Executive
- Retailing, Logistics and Sales:
- Retail Buyer
- Sales Executive
- Customer Relationship Management:
- Director E-Customers
- Director of Customer Service
The course fee covers tuition for the two years of study, project supervision, and access to all GGSB facilities. It does not cover accomodation or meals.
- Have a Bachelor- or Licence-level degree
- Provide proof of a minimum English level (TOEFL, Cambridge Proficiency Exam, IELTS, PTE test scores)
- Complete the online application and send documents required (Diploma, university transcript, CV …)
- Two or more years of work experience in marketing is preferred.
No work experience is required.
Two to three years of work experience in Marketing is required for this program.
GGSB is the international school of Grenoble Ecole de Management, which is accredited by AMBA, AACSB and EQUIS. Only 1% of business schools worldwide hold this triple accreditation.
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Grenoble Ecole de Management holds the triple crown of business accreditations that distinguish the world's leading business schools: AACSB International (Association to Advance Collegiate Schools of Business), EQUIS (European Quality Improvement System), AMBA (Association of MBAs) for its MBA and MIB programs.