Tourism, Master

  • Application Deadline
  • 24 months
  • Tuition
    Tuition (Year)
    Tuition (Year)
  • English (take IELTS)
University rank #201 , | ,
The Tourism Programme at Aalborg University, Denmark, is a two-year Master's degree which is offered in English at the university's campuses in Aalborg and Copenhagen. Aalborg University - in both locations – is the ideal place for your academic studies if you appreciate the informal and egalitarian tradition of Scandinavia combining practical and theoretical perspectives through project-oriented learning.


Prepare for a career in the world's fastest growing industry!

The Tourism Programme at Aalborg University, Denmark, is a two-year Master's degree which is offered in English at the university's campuses in Aalborg and Copenhagen. Aalborg University - in both locations – is the ideal place for your academic studies if you appreciate the informal and egalitarian tradition of Scandinavia combining practical and theoretical perspectives through project-oriented learning.

Why study Tourism?

New demands from increasingly sophisticated consumers imply that tourism marketers need to renew theirexperience offers, promotion and organisational practices continually. Furthermore, public actors must think of new ways to optimise conditions for businesses while simultaneously taking care of natural resources and cultural heritage so that local populations can thrive alongside tourists.

The Tourism Programme at Aalborg University addresses the complexity and dynamics of such challenges from a broad social scientific perspective.

Problem-based and project-oriented studies

A trademark of the Tourism programme (and Aalborg University) is its unique pedagogical model of teaching: the problem-based, project-oriented model. With this method a great part of the semester teaching and student work revolves around complex real-life problems that students investigate and try to find answers to in scientific manners while working together in groups.

Through this work process and supported by courses, literature and the cooperation with companies and organizations, the students arrive at a deeper understanding of the subject investigated than they would have from just reading and being lectured to. Apart from the strictly academic outcomes of this work method, it also brings the students other specific and important qualifications like good cooperation skills, and the ability to work creatively and independently.

Programme Structure


The objective of the Master's programme is to enable you to develop professional competences which qualify you to work as a practice-oriented agent of change within enterprises and organisations in Denmark and abroad.

Autonomy, analytical skills, critical and cross-disciplinary thinking and creative problem solution competences are central to the Tourism Programme at Aalborg University. In order to obtain a fit between these competences and help you to develop these during the Master's Programme, a great variety of pedagogical forms are employed.

  • Problem Based Methodology and Project Writing5
  • Global and Local Challenges in Tourism10
  • Consumer Studies in Tourism5
  • Strategic Management of Tourism Organisations5
  • Culture and Cultural Encounters in Tourism5
  • Innovation inTourism15
  • Tourism Experiences and Market Communication5
  • Tourism Policy and Destination Development5
  • Change Management in Tourism Organisations
  • Internship in Tourism Organisation (elective module)
  • International Tourism Project (elective module)
  • International Tourism Topc Study (elective module)
  • Master's Thesis
Structure and content

The Master's programme in Tourism is a research-based full time programme which provides you with a basis for professional work and qualifies for acceptance into a Ph.D. programme.

The Tourism Master's Programme focuses on three key areas of expertise: tourism markets and market communication; tourism policy and business development as well as organisation and management within the tourism industry. The study draws on a wide range of disciplines across the humanities and social sciences, and in terms of examples and cases the focus is truly international. English is the language of teaching and administration, but exams and project writing can be undertaken in English as well as Danish.

The Tourism Master's Programme consists of four semesters: two theoretical semesters, a semester as either an intern in a tourism organisation or as a student of tourism at another university and a thesis semester.

Theoretical Semesters (1st and 2nd semester)

The theoretical semesters include both courses and project work. The last half of the semester, teaching takes the form of problem-based project work, which involves students working in small groups with an often practically oriented tourism problem that is illuminated and possibly solved through the use of relevant theories and metho-dologies. Project work takes place in close cooperation with a supervisor.
The courses of the 1st semester establish a common theoretical frame of reference with regards to the study of international tourism.

3rd semester: Internship in a Tourism Organisation or Study at another university

During the 3rd semester, you are free to choose whether you would like to do an internship or study at another university that offers tourism at graduate level. The internship is undertaken either in Denmark or abroad and lasts for 3-5 months. For more information about the Internship or Study at another university, please see Traineeship/Study abroad in the right menu.

4th semester: Master's Thesis

Research and teaching activities in Tourism at Aalborg University build on a close collaboration with both private and public organisations in the tourism industry. Joint projects enable us to make use of academic competences in the development of new concepts, to improve marketing campaigns and adapt organisational strategies to a constantly changing market. These practical research and development projects provide central input for the teaching activities.

A few examples of collaboration projects

  • Demands and decision making in family holidays in collaboration with Visit Denmark
  • Experience design on the island of Møn in collaboration with Team Møn and Møn Tourism Board
  • Assessment of the Tourism Policy Programme for Erhvervs- og Boligstyrelsen
  • Branding Blokhus in collaboration with Pandrup Business Council
  • Storytelling development along the Limfjord in collaboration with destinations in North & West Jutland.

Detailed Programme Facts

  • Full-time duration 24 months
  • Study intensity Full-time
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score: 6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test
  • Minimum required score: 560

    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

  • Minimum required score: 88

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

The admission requirement for the master's degree programme in Tourism is a completed relevant bachelor's degree.

A bachelor’s degree is considered relevant when its central subject areas provide students with competences corresponding to a minimum of 45 ECTS credits within subject areas which are relevant for one or a number of the subject areas of the Tourism programme: Consumption Studies, Market Communication, Organisation and Management, Culture Studies, Intercultural Studies, Innovation Studies, Business Development and Policy Studies.

In addition, documented experience in the relevant methodologies of the humanities or social sciences is required. Qualitative methods, Philosophy of Science and problem based learning (PBL) are considered particularly relevant.

AAU has introduced restricted admission to the master’s degree programme in Tourism in Aalborg and Copenhagen. Thus, not all applicants who apply for admission within the prescribed deadline and meet the admission requirements are guaranteed admission to the programme.

In 2016, AAU expects to offer 51 student places in Aalborg and 83 student places in Copenhagen.

Tuition Fee Per Year

  • EUR 5973 International
  • Free EU/EEA

DKK 44,300


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.