This course is jointly delivered by the University of Stirling, School of Arts and Humanities, and Lund University (Sweden), Institute for Strategic Communication.
Public Relations practitioners provide direction for organisations of all sizes and sectors to communicate with their stakeholders and to manage relationships and emerging issues on the public agenda. Here at the University of Stirling and Lund University, we take a strategic approach to the field, encompassing a variety of perspectives and disciplines.
This variant of our established MSc in Strategic Public Relations & Communication Management course is delivered jointly with our partner Lund University in Helsingborg, Sweden. This course provides students with a solid European and international perspective on public relations and provides an opportunity to study in both Stirling, UK, and Helsingborg, Sweden.
This course is taught completely in English and students will obtain a double MSc degree from the University of Stirling and Lund University. Students spend Semester 1 at the University of Stirling and then move to Lund University for Semesters 2 and 3 before deciding if they’d like their dissertation supervised by Stirling or Lund.
This new Master’s course has unique features
The key benefits of this course include:
The MSc Strategic Public Relations equips you with the necessary practical and analytical skills for an internationally focused professional career by examining how to design, implement and evaluate public relations (PR) and communication management courses.
*MARPE is the abbreviation for Master Relations Publiques Européenne. MARPE is a framework for Public Relations courses initiated by the European Public Relations Research and Education Association (EUPRERA)
Tuition fee for the international students.)
European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.)
Double Award (University of Stirling and Lund University)
Students spend an additional semester at Lund University in order to gain the double award.
Methods of assessment include case studies, timed assignments, essays, presentations and reports. Students also complete a 12,000-word Dissertation.
Students on this course will study the following modules and do a 12,000-word Dissertation:
Students spend Semester 1 at the University of Stirling and then move to Lund University for Semesters 2 and 3 before deciding if they would like their dissertation supervised by Stirling or Lund.
Qualifications equivalent to an upper second class undergraduate degree from a university or college recognised by the University of Stirling.
If English is not your first language, you must provide evidence of your proficiency such as a minimum IELTS score of 6.5 (minimum 6 in each skill), or TOEFL: Listening 23, Reading 23, Speaking 23, Writing 23.
No work experience is required.
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The University of Stirling is located in the heart of Scotland, and is set on one of the most beautiful campuses in Europe. It offers over 300 high quality degree combinations and several of its academic departments are rated top in Scotland for research. The University has its own sports facilities including a 50 metre swimming pool, golf course, shops, cafes, bars and cinema and is just 30 minutes from both Glasgow and Edinburgh airports.
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