Strategic Public Relations and Communication Management (Double Degree with Lund University), M.Sc.

  • Application Deadline
  • 12 months
    Duration
  • Tuition
    14600
    Tuition (Year)
    6200
    Tuition (Year)
  • English (take IELTS)
    Language

About

This course is jointly delivered by the University of Stirling, School of Arts and Humanities, and Lund University (Sweden), Institute for Strategic Communication.

Public Relations practitioners provide direction for organisations of all sizes and sectors to communicate with their stakeholders and to manage relationships and emerging issues on the public agenda. Here at the University of Stirling and Lund University, we take a strategic approach to the field, encompassing a variety of perspectives and disciplines.

Course objectives

This variant of our established MSc in Strategic Public Relations & Communication Management course is delivered jointly with our partner Lund University in Helsingborg, Sweden. This course provides students with a solid European and international perspective on public relations and provides an opportunity to study in both Stirling, UK, and Helsingborg, Sweden.

This course is taught completely in English and students will obtain a double MSc degree from the University of Stirling and Lund University. Students spend Semester 1 at the University of Stirling and then move to Lund University for Semesters 2 and 3 before deciding if they’d like their dissertation supervised by Stirling or Lund.

This new Master’s course has unique features

  • Opportunities to study in two countries at universities recognised for leading public relations and communication management education within Europe
  • A focus on public relations and communication management, including strategic PR planning, media relations, digital media, public affairs, lobbying and advocacy, and organisational communication all within an international context
  • An internship during the third semester of the course
  • Rigorous research methods modules which enable students to build up confidence to engage in high quality qualitative and quantitative communication research
  • The MSc Strategic Public Relations is also the English language line of the MARPE* – Euprera network and students will be able to interact and collaborate with students on the Iberian, French language lines and attend intensive public affairs seminars and workshops in Belgium,

The key benefits of this course include:

  • Internationalisation: unique multicultural and intercultural experience
  • Knowledge: an innovative and challenging curriculum which develops both a theoretical and practical understanding of strategic communication
  • Skills: transferable personal and intellectual skills including core management skills required by strategic managers in the developing global public relations industry
  • Career opportunities: graduates are equipped to take up public relations and communication management positions in the private, public and non-profit sectors
  • Contacts: a multi-national course team which is internationally-recognised for teaching and research and an alumni base built up over two decades
  • Additional opportunities: specialist industry seminars and workshops on public affairs and lobbying delivered by leading practitioners and key experts in Brussels

The MSc Strategic Public Relations equips you with the necessary practical and analytical skills for an internationally focused professional career by examining how to design, implement and evaluate public relations (PR) and communication management courses.

*MARPE is the abbreviation for Master Relations Publiques Européenne. MARPE is a framework for Public Relations courses initiated by the European Public Relations Research and Education Association (EUPRERA)

Accreditation

Film, Media & Journalism had 70 percent of its research rated as either World-leading or Internationally Excellent in the most recent Research Assessment Exercise (RAE).

Programme Structure

The course includes six modules, comprising 3 compulsory and 3 optional modules, and a dissertation.Β The taught elements of the course are in two semesters which run from September until December and from January until the end of May. Master's students are then expected to spend the summer carrying out a Research Project and to submit a 12,000-word Dissertation in August.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Duration 12 months
    Part-time
    • Average duration 24 months
    • Intensity Flexible
    • Part-time variant
      Flexible
  • Languages
    • English
  • Delivery mode
    On Campus
Check my chance of being admitted

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

  • Minimum required score (Grade B):

    193

    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score:

    90

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

You need the following GPA score:

Required score: Upper Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Upper Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

  • A minimum of a second class Honours degree (2.1 preferred) or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.
  • If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

    • IELTS: 6.5 with 6.0 minimum in each skill
    • Cambridge Certificate of Proficiency in English (CPE): Grade C
    • Cambridge Certificate of Advanced English (CAE): Grade B
    • Pearson Test of English (Academic): 60 with 56 in each component
    • IBT TOEFL: 90 with no subtest less than 20

Tuition Fee Per Year

  • GBP 14600 International
  • GBP 6200 EU/EEA

Funding

Financial information

Deciding to do postgraduate study isn’t just about finding the right university and the right course for you. Many students need to think about how they’re going to fund their studies and meet their living costs while working towards another degree.

It is important to be aware that postgraduate study is a huge financial commitment so it is crucial that you start to think about funding arrangements as soon as possible (ideally up to a year before your programme starts). Funding is notoriously competitive so don’t be surprised if you have to rely on more than one source of funding as this is becoming increasingly common.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.