This course is jointly delivered by the University of Stirling, School of Arts and Humanities, and Lund University (Sweden), Institute for Strategic Communication.
Public Relations practitioners provide direction for organisations of all sizes and sectors to communicate with their stakeholders and to manage relationships and emerging issues on the public agenda. Here at the University of Stirling and Lund University, we take a strategic approach to the field, encompassing a variety of perspectives and disciplines.
This variant of our established MSc in Strategic Public Relations & Communication Management course is delivered jointly with our partner Lund University in Helsingborg, Sweden. This course provides students with a solid European and international perspective on public relations and provides an opportunity to study in both Stirling, UK, and Helsingborg, Sweden.
This course is taught completely in English and students will obtain a double MSc degree from the University of Stirling and Lund University. Students spend Semester 1 at the University of Stirling and then move to Lund University for Semesters 2 and 3 before deciding if theyÃÆÃâÃâÃÂ¢ÃÆÃÂ¢ÃÂ¢Ã¢âÂ¬Ã Â¡ÃâÃÂ¬ÃÆÃÂ¢ÃÂ¢Ã¢âÂ¬Ã Â¾ÃâÃÂ¢d like their dissertation supervised by Stirling or Lund.
This new MasterÃÆÃâÃâÃÂ¢ÃÆÃÂ¢ÃÂ¢Ã¢âÂ¬Ã Â¡ÃâÃÂ¬ÃÆÃÂ¢ÃÂ¢Ã¢âÂ¬Ã Â¾ÃâÃÂ¢s course has unique features
The key benefits of this course include:
The MSc Strategic Public Relations equips you with the necessary practical and analytical skills for an internationally focused professional career by examining how to design, implement and evaluate public relations (PR) and communication management courses.
*MARPE is the abbreviation for Master Relations Publiques EuropÃÆÃâÃâ Ã¢â¬â¢ÃÆÃ¢â¬Å¡ÃâÃÂ©enne. MARPE is a framework for Public Relations courses initiated by the European Public Relations Research and Education Association (EUPRERA)
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You can apply until:
Make sure you verify exact dates on the programme website.
You can choose to do this programme part-time or full-time.Full-time
You only need to take one of these language tests:
Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.Take IELTS test
StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more
Minimum required score (Grade B):
The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.
Note: degree programmes and applications may require a more specific minimum score for admission.
Minimum required score:
The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Upper Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
Deciding to do postgraduate study isnt just about finding the right university and the right course for you. Many students need to think about how theyre going to fund their studies and meet their living costs while working towards another degree.
It is important to be aware that postgraduate study is a huge financial commitment so it is crucial that you start to think about funding arrangements as soon as possible (ideally up to a year before your programme starts). Funding is notoriously competitive so dont be surprised if you have to rely on more than one source of funding as this is becoming increasingly common.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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