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|Application deadline:||Autumn Semester 2011 - 1 April 2011;|
|Tuition fee:|| |
|Start date:||September 2013|
|Duration full-time:||12 months|
|Delivery mode:||On Campus|
Graduate Programme Objectives
The MSc Strategic Public Relations and Communication Management equips you with the necessary practical and analytical skills for a professional career and it examines how to design, implement and evaluate public relations (PR) and programmes.
Structure and Content
Students on this programme will study the following modules:
* Strategic Public Relations Planning: Develops the ability to identify and diagnose public relations problems and design campaign strategies. Presentation and media broadcast skills are taught.
* Public Relations and Communication Management Theory: Provides an overview of key public relations and communication theories, and thus provide a conceptual introduction to the discipline of public relations and communication management
* Media Relations: Describes the context within which journalists operate and teaches you to write press releases and feature articles
* Public Relations Contexts: The study of public relations and communication management practice in a variety of organisational cultural and symbolic contexts; international and ethnic contexts; and practice contexts such as business-to-business (B2B), business-to-consumer (B2C), crisis and employee relations.
* Research for Dissertation: Teaches the necessary research skills to carry out academic research in the field of public relations and communication management
* Research and Evaluation for Practice: Teaches the necessary conceptual and computational research skills to operate as a public relations manager
Plus two of the following optional modules:
* Public Diplomacy and Strategic Communication: Explores the conceptual overlaps between public diplomacy, public relations and strategic communication, including rhetorical perspectives and inter-cultural issues
* Conflict Resolution & Negotiation: Explores strategies and techniques in a workshop setting
* Strategic Management: An MBA module that explains the process of managing strategic change within organisations
* Marketing Communications: Examines the role of advertising, branding, PR and corporate identity
* PR and Digital Media: Explores the impact of internet and communication technologies on public relations and communication management
Delivery and Assessment
Students for all our MSc degrees complete a piece of empirical research, written up as a 12,000-word dissertation.
Contact the School for information on your timetable and reading lists.
Qualifications equivalent to an upper second class undergraduate degree from a university or college recognised by the University of Stirling. Applications will also be considered from those with significant experience in public relations, but without the normal qualifications for entry (normally for the Diploma in the first instance).
English Language Requirements
If English is not your first language, you must provide evidence of your proficiency such as a minimum IELTS score of 6.5 (minimum 6 in each skill), or TOEFL: Listening 23, Reading 23, Speaking 23, Writing 23.
Film, Media & Journalism had 70 percent of its research rated as either World-leading or Internationally Excellent in the most recent Research Assessment Exercise (RAE).
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.Take IELTS test
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