Public relations courses at the University of Stirling are designed for students from a variety of degree backgrounds to develop the appropriate intellectual skills at Master's level for a management-level career in Public Relations, Communication Management, Corporate Affairs or Public Affairs.
The course helps students develop a critical appreciation of the role of public relations in society and to develop key analytical and professional skills.
The Master of Science in Strategic Public Relations and Communication Management (P.Cert./ P.Dip.) offered by the University of Stirling emphasis on how theory can help inform practice is a very useful tool for those seeking to progress their careers and gain management positions within the public relations industry.
Public relations takes place at points of change and moments of transformation in complex contemporary societies.
Typically, public relations activity clusters around:
Bearing all this in mind, public relations education is necessarily embedded in the contemporary issues of the day in a very wide range of environments (political, economic, technological, socio-cultural, regulatory/legal) and contexts (sports, health, religion, tourism, development, regeneration).
Our courses are regularly restructured to improve their effectiveness and efficiency in meeting both academic and professional requirements. Modules relate to the Public Relations Education and Training Matrix developed with, and endorsed by, the Chartered Institute of Public Relations and the Public Relations Consultants Association.
The MSc/Dip in Strategic Public Relations & Communication Management is recognised by the UK Chartered Institute of Public Relations (CIPR).
You can choose to do this programme part-time or full-time.Full-time
You only need to take one of these language tests:
Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.
StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more
Minimum required score (Grade B):
The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.
Note: degree programmes and applications may require a more specific minimum score for admission.
Minimum required score:
The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).
You need the following GPA score:
Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Upper Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).
Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).
A minimum of a second class Honours degree (2.1 preferred) or equivalent in a relevant subject.
Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.
Please include the following documents, as well as your application form:
And international students who require a visa to enter the UK must also provide:
If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
StudyPortals Tip: Students should consider taking one of the Pre-Master's below. these courses will be necessary if:
Deciding to do postgraduate study isn’t just about finding the right university and the right course for you. Many students need to think about how they’re going to fund their studies and meet their living costs while working towards another degree.
It is important to be aware that postgraduate study is a huge financial commitment so it is crucial that you start to think about funding arrangements as soon as possible (ideally up to a year before your programme starts). Funding is notoriously competitive so don’t be surprised if you have to rely on more than one source of funding as this is becoming increasingly common.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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