Strategic Public Relations and Communication Management (P.Cert./ P.Dip.), M.Sc.

  • N/A
    Application Deadline
  • 12 months
    Duration
  • Tuition
    13950
    Tuition (Year)
    6100
    Tuition (Year)
  • English (take IELTS)
    Language
University rank #301 ,
The Master of Science in Strategic Public Relations and Communication Management (P.Cert./ P.Dip.) offered by the University of Stirling equips you with the necessary practical and analytical skills for a professional career and it examines how to design, implement and evaluate public relations (PR) and programmes.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

Public relations courses at the University of Stirling are designed for students from a variety of degree backgrounds to develop the appropriate intellectual skills at Master's level for a management-level career in Public Relations, Communication Management, Corporate Affairs or Public Affairs.

The course helps students develop a critical appreciation of the role of public relations in society and to develop key analytical and professional skills.

The Master of Science in Strategic Public Relations and Communication Management (P.Cert./ P.Dip.) offered by the University of Stirling emphasis on how theory can help inform practice is a very useful tool for those seeking to progress their careers and gain management positions within the public relations industry.

  • Public relations contributes to the effectiveness of organisations by improving organisational relationships and facilitating public conversations and debate.
  • Public relations has a remit for corporate social responsibility through its issues management function and responsibility for reputation, which necessarily means that it has to help organisations change to meet new agendas of sustainability.
  • Teaching strategic public relations can facilitate better public understanding of the occupation, and thus mitigate contemporary cultural stereotypes and prejudice (much fostered by journalists who have an interest in purveying negative images), as well as diffusing core concepts that can benefit Scotland’s private and public sector enterprises: small, medium and large. Improved understanding of this organisational function can aid government and NGOs in political and policy communications.
  • In understanding public relations practitioners as being, in some aspects, ‘discourse workers’ it becomes easier to see that the functional role has the potential to contribute to a more enlightened and better-informed society.

Public relations takes place at points of change and moments of transformation in complex contemporary societies.

Typically, public relations activity clusters around:

  • public policy formation
  • organisational change and development
  • public issues such as the environment
  • major global shifts such as conflict, unstable international environments, globalisation, natural disasters or human disasters such as war or global financial collapse.

Bearing all this in mind, public relations education is necessarily embedded in the contemporary issues of the day in a very wide range of environments (political, economic, technological, socio-cultural, regulatory/legal) and contexts (sports, health, religion, tourism, development, regeneration).

Our courses are regularly restructured to improve their effectiveness and efficiency in meeting both academic and professional requirements. Modules relate to the Public Relations Education and Training Matrix developed with, and endorsed by, the Chartered Institute of Public Relations and the Public Relations Consultants Association.

  • The Master of Science in Strategic Public Relations and Communication Management programme at the University of Stirling is one of the longest established public relations Masters programmes in Europe.
  • Our industry links are second to none. We have an excellent guest speaker programme and we provide students with the opportunity to work for real clients as part of the course.
  • We keep up to date with new advances, including how digital media is used in public relations.

Accreditation

The MSc/Dip in Strategic Public Relations & Communication Management is recognised by the UK Chartered Institute of Public Relations (CIPR).

Programme Structure

Courses:
  • Public Relations and Public Communication Theories
  • Research for Dissertation/Research Design
  • Media Relations and Production
  • Public Affairs and Advocacy
  • Strategic Public Relations Planning
  • Public Relations and Digital Media
  • Tourism and Strategic Public Relations
  • Health and Science Communication
  • Communication and Democracy: power, politics and mobilisation
  • Strategic Communications Research Placement
  • Advertising

Detailed Programme Facts

  • Deadline and start date Application deadline and start date were not specified by the programme.
  • Full-time duration 12 months
  • Study intensity Part-time, Full-time
    • Intensity Flexible
    • Duration part-time 24 months
  • Languages
    • English
  • Delivery mode
    On Campus
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English Language Requirements

You only need to take one of these language tests:

  • Minimum required score: 6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

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    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

  • Minimum required score (Grade B): 193

    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score: 90

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

A minimum of a second class Honours degree (2.1 preferred) or equivalent in a relevant subject.

Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.

What you need to include in your application

Please include the following documents, as well as your application form:

  • Copies of academic qualifications or certificates
  • An academic transcript from your undergraduate programme
  • One reference
  • A research proposal (for research programmes only)
  • In addition EU/international students must submit:
  • A translated version of your transcript (if necessary)
  • Evidence of English language proficiency (if relevant)

And international students who require a visa to enter the UK must also provide:

  • A copy of the personal details page of your valid passport
  • A copy of your current Tier 4 visa, if you are currently studying in the UK
English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

  • IELTS: 6.5 with 6.0 minimum in each skill
  • Cambridge Certificate of Proficiency in English (CPE): Grade C
  • Cambridge Certificate of Advanced English (CAE): Grade B
  • Pearson Test of English (Academic): 60 with 56 in each component
  • IBT TOEFL: 90 with no subtest less than 20
If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard.

StudyPortals Tip: Students should consider taking one of the Pre-Master's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Masters

Tuition Fee Per Year

  • GBP 13950 International
  • GBP 6100 EU/EEA

Funding

Financial information

Deciding to do postgraduate study isn’t just about finding the right university and the right course for you. Many students need to think about how they’re going to fund their studies and meet their living costs while working towards another degree.

It is important to be aware that postgraduate study is a huge financial commitment so it is crucial that you start to think about funding arrangements as soon as possible (ideally up to a year before your programme starts). Funding is notoriously competitive so don’t be surprised if you have to rely on more than one source of funding as this is becoming increasingly common.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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