Public relations courses at the University of Stirling are designed for students from a variety of degree backgrounds to develop the appropriate intellectual skills at Master's level for a management-level career in Public Relations, Communication Management, Corporate Affairs or Public Affairs.
The course helps students develop a critical appreciation of the role of public relations in society and to develop key analytical and professional skills.
The Master of Science in Strategic Public Relations and Communication Management (P.Cert./ P.Dip.) offered by the University of Stirling emphasis on how theory can help inform practice is a very useful tool for those seeking to progress their careers and gain management positions within the public relations industry.
Public relations takes place at points of change and moments of transformation in complex contemporary societies.
Typically, public relations activity clusters around:
Bearing all this in mind, public relations education is necessarily embedded in the contemporary issues of the day in a very wide range of environments (political, economic, technological, socio-cultural, regulatory/legal) and contexts (sports, health, religion, tourism, development, regeneration).
Our courses are regularly restructured to improve their effectiveness and efficiency in meeting both academic and professional requirements. Modules relate to the Public Relations Education and Training Matrix developed with, and endorsed by, the Chartered Institute of Public Relations and the Public Relations Consultants Association.
Tuition fee for the international students.)
European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.)
A minimum of a second class Honours degree (2.1 preferred) or equivalent in a relevant subject.
Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.
Please include the following documents, as well as your application form:
And international students who require a visa to enter the UK must also provide:
If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
No work experience is required.
The MSc/Dip in Strategic Public Relations & Communication Management is recognised by the UK Chartered Institute of Public Relations (CIPR).
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