• Application Deadline
  • 24 months
  • Tuition
    Tuition (Year)
    Tuition (Year)
  • English
Do you want to manage companies in the sports and event sector? This programme gives you competences that enable you to become such a manager. The MSc in Economics and Business Administration - Sports and Event Management at University of Southern Denmark gives you competences on a high academic level within organization and marketing.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding


The focus lies on issues that are especially relevant for companies in the sports and event sector. The profile is offered at Campus Esbjerg.

Specific competences for the profile in Sports and Event Management

The focus area of the profile is management of firms within the sports and event industry. Masters with this profile has therefore expanded their knowledge within the subjects that are relevant for this: Entertainment, markets, and business, governance in sports firms, innovation management, and strategy and competition. Further, the master has knowledge about and skills in using methods which can support development of the enterprise and especially as regards market opportunities: research methodology of the social sciences and qualitative methods, project management, and quantitative market research methods. Finally, the master has gained competences in defining and establishing own learning through independent work with a seminar and the master’s thesis as well as managing and taking on responsibility in complex working situations.

Career Opportunities

Masters of Science "Economics and Business Administration - Sports and Event Management" from University of Southern Denmark work within practically all administrative areas as for example marketing and sales management, planning, HRM and organisational planning.

Examples of job titles with Sports and Event Management

  • Marketing and promotions director
  • Sporting goods sales representative
  • Corporate sales director
  • Director of tickets sales

Programme Structure

Master of Science in Economics and Business Administration requires two years of full time study, each year consisting of four quarters. The profile in Sports and Event Management consists of 60 ECTS compulsory courses of 7.5 ECTS each, 30 ECTS that are electives, and a thesis work corresponding to 30 ECTS.

The 8 compulsory courses are offered in the first four quarters. The electives are typically placed in the fifth and sixth quarters. Electives can be taken at Campus Esbjerg or abroad or take form as an internship. The thesis is to be written during the seventh and eighth quarters.

Electives – for example
  • Worksite Health Promotion
  • Corporate Social Responsibility
  • Risk Communication
  • Buyer Behaviour
  • Regional Effects of Sports and Events
  • Seminar: Media, Events, and the Internet
  • Risk Management
  • Internship

Detailed Programme Facts

  • Full-time duration 24 months
  • Study intensity Full-time
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go To The Course Website
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To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can apply if you hold one of the following degrees:
  • BSc in Economics and Business Administration from University of Southern Denmark
  • BSc in Economics (Business Economics) from University of Southern Denmark.
You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:
  1. Microeconomics or Managerial Economics
  2. Accounting
  3. Corporate Finance
  4. Marketing
  5. Organizational theory
  6. Statistics
  7. Methods for collection and analysis of data (statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend)
  8. Theory of Science and Scientific Methodology and Methods - this only applies if your degree is not from a university

If your degree does not fulfil the entry requirements, the study board will decide whether you can follow one or more supplementary courses

Tuition Fee Per Year

  • EUR 8500 International
  • Free EU/EEA
  • Only students with a non-EU/EEA-citizenship or non-Swiss-citizenship have to pay tuition fees


Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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