Digital Marketing, M.A.

  • Application Deadline
  • 24 months
  • Tuition
    Tuition (Semester)
    Tuition (Semester)
  • English (take IELTS)
The English-language Masters programme, Digital Marketing at Cologne Business School enables you to pursue a career filled with opportunities thanks to general and profound knowledge and well-trained soft skills.


In many sectors, digital marketing is no longer just window dressing for traditional marketing but has become part of the strategic direction particularly for globally operating companies in almost all sectors of the economy. As the diversity of digital media increases, there is a contemporaneous need in middle and upper management for experts who master both individual disciplines while also bringing management and leadership qualities to the table.

You will learn how to develop an internationally viable digital strategy across channels and countries and to communicate using planned storytelling techniques. In the course, Digital Content Creation, you will deepen your knowledge of how content is generated from ideas. In order for you to master the digital marketing keyboard completely, you will deal with techniques and tools such as website optimization, search engine marketing, conversion optimization and marketing analytics.

In your course of studies, you will expand your knowledge in the areas of social media management and monitoring in order to develop effective messages in the professional world and to broadcast through the appropriate channels. How significant this knowledge is can be seen by the fact that some companies choose to spend a large part of their advertising budgets on digital influencer marketing, making digital marketing a key corporate component with its influence on both company and product strategies.

With a Digital Marketing Masters degree you are an expert in the integrated use of digital media in marketing. This makes you interesting for (management) positions in operative and strategic marketing at international corporations as well as for content providers and agencies, ad-tech companies and media agencies or perhaps your path will lead you to entrepreneurship. 


Accreditation by FIBAA (Foundation for International Business Administration Accreditation)
The Cologne Business School (CBS) is an internationally orientated, state-recognised university of applied sciences and counts as one of Germany.

Programme Structure

Courses Included:

1st Semester:

  • Customer Relationship Management
  • International Service Marketing
  • Corporate Governance
  • International law
  • Theories of International Economics
  • Cross-cultural Marketing and Branding
  • Advanced Media and Entertainment Management
  • International Journalism
  • Language and Communication

2nd Semester:

  • International Organisational Planning and development
  • Special Issues in International Human resource Management
  • Special Issues in Globalisation
  • Knowledge Management and Transfer
  • Innovation and Change
  • Print and Broadcast Management
  • Journalistic Writing
  • Online and Social Media Management

3rd Semester:

  • Cross-Media Management
  • Strategic Thinking and Media Leadership
  • Media Production

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
Check my chance of being admitted

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test
  • Minimum required score:


    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

  • Minimum required score:


    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

Your application documents:

  • A completed application form
  • Letter of motivation: one DIN A4 page in English which answers the following question: Where do you view your vocational future after completion of the Cologne Business School Master of Arts?
  • A complete CV in English in tabular form
  • Copies of your first academic qualification or proof of study achievements to date (transcripts)
  • Optional: proof of a semester abroad and/or proof of an industrial placement or job experience
  • Please send your photo as a JPEG format file by E-mail to or attach it to your postal application.

In order to gain admission to the Master program International Business, you need to prove English language skills. You can furnish proof by taking the Cologne Business School language test or, as an alternative, we accept the following certificates: TOEFL certificate, IELTS, etc. They must not be older than two years.

Tuition Fee Per Semester

  • EUR 5970 International
  • EUR 4890 EU/EEA


CBS offers several scholarship programmes, with which they promote students from their own resource:
  • CBS Semester Awards
  • Foreign Students Scholarship

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.