The worldwide phenomena of the digitalisation of our society changes the way of interaction and therefore also the requirements for corporate communication and marketing strategies. In order to be able to keep a competitive position in the long run, companies need to develop and implement digital marketing strategies.
The English Master programme Digital Marketing combines a well-grounded management education with the newest findings for the optimization of digital communication and marketing strategies for companies. The seminars focus on the following topics:
The CBS study programmes always try to combine theory and practice. That is why you will be able to visit different companies regularly during your studies. Vice versa, business representatives also visit the campus to lecture about current issues and trends in digital marketing. This way you will be able to build a network of business contacts, which will make your career entry easier. Business start-ups related to the programme focuses are also supported by the Media Management Faculty in cooperation with the CBS entrepreneurship chair and the Hochschulgründernetz Cologne.
Curious about the Master of Arts? Why not make an appointment for non-binding course guidance services and clarify your questions regarding the study schedule, examinations, scholarships and financial aids. During the lecture period, you are also welcome to attend courses from all the degree subjects we offer and to gain your own personal impression within the scope of our "trial courses". Information eveningsand study information days help you to decide in favour of one of Germany's best private business studies universities.
Tuition fee for the international students.)
In addition to the tuition fees per semester (for a total of four semesters), a one-off registration fee of 450 euros will be charged.
Your application documents:
In order to gain admission to the Master program International Business, you need to prove English language skills. You can furnish proof by taking the Cologne Business School language test or, as an alternative, we accept the following certificates: TOEFL certificate, IELTS, etc. They must not be older than two years.
Accreditation by FIBAA (Foundation for International Business Administration Accreditation)
The Cologne Business School (CBS) is an internationally orientated, state-recognised university of applied sciences and counts as one of Germany.
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The Cologne Business School (CBS) is an internationally orientated, state-recognised university of applied sciences and counts as one of Germany‘s top Business Schools.