M.A. International Media and Entertainment Management

  • On Campus
  • 24 months
  • EUR4770 Semester (International)
  • English (Find a course)
Cologne Business School (CBS) | Cologne, Germany
Students who decide in favour of a career in Management, including leadership positions in the Media / Entertainment sector, or are interested in Information and Communication Technology (ICT) or strive for a vocational future as media producers are recommended to enrol for the International Media and Entertainment Management Master of Arts course.

Description of International Media and Entertainment Management


Interdisciplinary study

In addition all general media lectures the Master of Arts Programme includes business modules and differentiates programmatically between the areas of print, TV, radio as well as online and social media. Additional focus is placed on the areas of media production, media content and media marketing. Students of this study course obtain a comprehensive knowledge of the industry and are taught the know-how allowing them to successfully cope with the most diverse tasks within a business environment such as, for example, media production, dealing with media content or the successful marketing and financing of current and new media forms.

Varied prospects

Graduates of the Masters Media and Entertainment Management obtain knowledge of individual media, media systems and media products and learn how to innovatively apply their media-scientific knowledge in a free market environment. International Media and Entertainment Management combine questions related to economic media and communication sciences and provide the students with deepened knowledge which they can use in the diverse economic fields.

Study with practical application

During the course of the 24 month programme, students also attend numerous management lectures, learn about media law and new trends in the industry. A practical work placement as well as additional case studies always guarantee a useful relevance and already convey initial professional experience. All lectures are held in English so that after the study course, the graduates can start their career anywhere in the world.

Detailed Course Facts

Application deadline July 31
Tuition fee
  • EUR 4770 Semester (International)

In addition to the tuition fees per semester (for a total of four semesters), a one-off registration fee of 450 euros will be charged.

Start date August  2016
Credits (ECTS) 120 ECTS
Duration full-time 24 months
Delivery mode On Campus
Educational variant Full-time

Course Content

Courses Curriculum:

1st Semester:

  • Customer Relationship Management
  • International Service Marketing
  • Corporate Governance
  • International law
  • Theories of International Economics
  • Cross-cultural Marketing and Branding
  • Advanced Media and Entertainment Management
  • International Journalism
  • Language and Communication
2nd Semester:
  • International Organisational Planning and development
  • Special Issues in International Human resource Management
  • Special Issues in Globalisation
  • Knowledge Management and Transfer
  • Innovation and Change
  • Print and Broadcast Management
  • Journalistic Writing
  • Online and Social Media Management

3rd Semester:

  • Cross-Media Management
  • Strategic Thinking and Media Leadership
  • Media Production

Requirements for International Media and Entertainment Management

Your application documents:

  • A completed application form
  • Letter of motivation: one DIN A4 page in English which answers the following question: Where do you view your vocational future after completion of the Cologne Business School Master of Arts?
  • A complete CV in English in tabular form
  • Copies of your first academic qualification or proof of study achievements to date (transcripts)
  • Optional: proof of a semester abroad and/or proof of an industrial placement or job experience
  • Please send your photo as a JPEG format file by E-mail to info@cbs-edu.de or attach it to your postal application.

In order to gain admission to the Master program International Business, you need to prove English language skills. You can furnish proof by taking the Cologne Business School language test or, as an alternative, we accept the following certificates: TOEFL certificate, IELTS, etc. They must not be older than two years.

Work Experience for International Media and Entertainment Management

No work experience is required.

More Information


Accreditation by FIBAA (Foundation for International Business Administration Accreditation)
The Cologne Business School (CBS) is an internationally orientated, state-recognised university of applied sciences and counts as one of Germany.

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