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As todays leading organisations pursue business opportunities and grapple with complex public policy issues, effective communication coupled with good public relations has never been more crucial. The development of new technology, the increasing needs and demands of informed consumers, the changing needs of diverse interest groups and a sophisticated public will add to the challenge of public relations today.
The MBA in Communication & Public Relation meets that challenge, while anticipating the issue of tomorrow. This course provides the students with an understanding of different options that they may use in their future management activities. It equips them with basic management tools such as principles of management, accounting, marketing, financial and human resource management; and organisational management, thrust and strategy which they can use to their competitive advantage. This is strengthened by the major thrust in public and organisational communication and public relations practices.
The course aims to further educate individuals who have completed related degree programmes to incorporate principles of research in art and areas of communication that will help students to achieve professional results in aesthetic design and cultural arts. These can be incorporated into communication and public relations to reach a broader audience. During the course, students will be able to explore the concepts and principles of management including roles, skills and functions. Besides that, the students will also look into the historical development, theoretical aspects and practical applications of the managerial processes. They will be exposed to the ethical dilemmas faced by managers and the social responsibilities of businesses.
* Managerial Accounting
* Marketing Management
* Quantitative Methods for Business
* Financial Management
* Managerial Economics
* Research Methodology
* Organizational Behaviour
* Strategic Management
* Public Communication
* Public Relation
* Organizational Communication
* Practical Applications in Public Relations
* Pass a recognised Bachelors Degree programme or equivalent in the relevant field with a minimum of 2nd Class Lower
* Bachelors Degree with CGPA 2.8 and above from Limkokwing University or any other University which is recognised by the Malaysian Government or
* Other qualification which is recognised and equivalent to a Bachelors Degree and at least 5 years experience in the sectors of Communication and Public Relations
* IELTS (score 6)
For non-Malaysian citizens, please refer to the Malaysian Qualification Agencys (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you qualify for this course.
At least 5 year(s) of work experience are required.
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.Take IELTS test
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