Master of Business Administration - Communication and Public Relations, MBA

  • N/A
    Application Deadline
  • 18 months
    Duration
  • Tuition
  • English (take IELTS)
    Language
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

In this programme, students will be able to explore the concepts and principles of management and also the roles of communication and public relation in organization including strategies, skills and functions. Besides that, the students will also look into the historical development, theoretical aspects and practical applications of the managerial process in their respective departments. They will be exposed to the ethical dilemmas faced by managers and the social responsibilities of businesses, especially during the issue, risk and crisis management.

Today’s public relations professional plays an important role in helping organizations reach their overall goals and objective. This course aims to further educate individuals who have completed related degree programmes to incorporate principles of research in areas of communications and public relations that will help students to achieve professional results in aesthetic design and cultural arts. These can be incorporated into communication and public relations to reach a broader audience.

Career Opportunities

Graduates of this course will find opportunities as:

  • Marketing Directors
  • Advertising Agents
  • Public Affair Advisor
  • Managers
  • Public Relations Directors
  • Public Opinion Analysts

Programme Structure

Year 1

Semester 1

  • Management
  • Managerial Accounting
  • Marketing Management
  • Quantitative Methods for Business

Semester 2

  • Managerial Economics
  • Organizational Behaviour
  • Financial Management
  • Research Methodology
  • Strategic Management

Year 2

Semester 3

  • Public Communication
  • Organizational Communication
  • Practical Applications in Public Relations
  • Public Relation
  • Dissertation

Detailed Programme Facts

  • Full-time duration 18 months
  • Study intensity Full-time
  • Languages
    • English
  • Delivery mode
    On Campus
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Test Scores

StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

StudyPortals Tip: The Graduate Management Admission Test® (GMAT®) is a standardised exam, delivered in English, used in admissions for thousands of business masters programmes globally. By taking this test you can show your suitability for this programme. The GMAT exam has been shown to be a valid predictor of academic performance in MBA and other business masters programmes. Learn more

Academic Requirements

A minimum of a second class lower Bachelor's Degree with honors from any recognised public / private universities by Government; OR
Any other recognised qualification equivalent to a Bachelor's Degree with a minimum of 5 years of working experience in the related industry.
Two letters of reference / recommendation provided by former or current employer or professor or Community Leader

    Work Experience

    At least 5 year(s) of work experience are required.

    Tuition Fee

    Funding

    StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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