The theoretical basis of the study concentrates on an interdisciplinary knowledge of social, cultural, economic and political processes and changes in the context of global, transnational (multicultural) and the latest modern society. As for the area of professional specialization and subject orientation, the study focuses on mastering the latest knowledge of tools, strategies and methods applied in the integrated marketing communication, media and managerial practice of enterprises and companies.

A graduate will obtain, apart from theoretical knowledge and professional skills, also practical abilities to take optimal decisions and specific measures in the marketing area of manufacturing and business companies and other institutions, which, in order to achieve their goals, use marketing communication procedures (preparation and creation of communication strategies, marketing campaigns, selection of media to create marketing mixture and so on). A graduate will be prepared for working in or leading a team, he/she will be ready to prepare projects of strategic decisions and will be able to work with information and with modern information tools.

Profile subjects:

Integrated marketing communication
Intercultural marketing and communication
Sociological theory of a modern society
Marketing management of a company
Media analysis
Creation of multimedia presentations
Law and ethics in communication
Psychology of customers behavior

Admission requirements:

Application Form
Completed college education at Bachelor level or higher
Proof of English proficiency:
Admission Examination in English at Vysoká kola financní a správní or
FCE, TOEFL (iBT 64), IELTS (band 5.5)

Accreditation

Ministry of Education, Youth and Sports Czech Republic