Description

Contents

The MBA program is characterized by a consequent orientation on meeting the demands of the practical business world. Group and project work form an integral part of the program. Moreover, experts from the field hold lectures on a regular basis. The courses are designed for small groups so that theoretical knowledge can immediately be applied to business situations in the companies where the program participants are employed. The MBA General Management program ends with a practically oriented master thesis that can be written within the students company of employment.

Overview of the Program Strategy, General Management

* Strategic Management

Explores concepts of general management and develops a framework for understanding business strategy and strategic decisions as well as the foundations for identifying and implementing corporate vision and mission.

* Managing in the Global Environment

Develops the frameworks, explores the tools, and identifies the methods and skills that managers need to deploy in order to help their firms develop effective international strategies for competitive advantage in the global marketplace.

* Managerial Economics

Provides the economic foundations relevant for business management. It introduces students to the function of markets and firms pricing decisions, including a discussion of the fundamentals of macroeconomic interdependencies.

* Management Simulation

Calls for strategic thinking and management of the overall business. In this strategic simulation game the positions of firms in international markets with very diverse regions are maintained and expanded - if necessary.

Production, Supply & IT

* Operations Management

Provides an introduction to concepts and methods of a firm's operations management. Important elements include capacity management, process design, management of throughput times, and inventory management.

* Supply Chain Management

Enables students to understand the system of supply chain by which organizations deliver their products and services to their customers. Supply chains include physical activities and informational activities.

* Decision-Making under Uncertainty

Introduces the basic concepts and tools of probability theory, covering elements such as sample spaces, elementary probability laws, distributions, and the foundation for statistics.

* Strategic Sourcing

Addresses the strategic decision-making process as well as the managerial issues of formulation and implementation of global location and sourcing strategies.

* Information Systems Management

Deals with the effective management of capabilities generated from IT, focusing on IT strategy models and IT governance. It helps to understand how firms manage the flow of information to balance security, accessibility, and strategic value.

Marketing

* Market-oriented Management

Teaches the importance of marketing for a firm. Analyzes the marketing process, the environment within which it operates, institutions involved, and the functions performed.

* Innovative Marketing Techniques

Provides a view of marketing for the twentyfirst century. Emphasis is provided on the impact of new Internet marketing techniques reaching consumer markets through new business models associated with Web 2.0. structures.

* Marketing Communication Research

Provides an opportunity to learn and apply core theories, strategies, principles, and practices of effective marketing communication. The course utilizes marketing and communications research that are relevant to advertising.

* Customer Relationship Management

Gives students a working knowledge of the concepts and practices of Customer Relationship Management (CRM). Key CRM components will be explored, including database marketing, campaign management, marketing channels.

* Public Relations Management

Provides a managerial perspective on the relationship between business and its external stakeholders. Primary focus is on the impact of public policy on business and the management of public issues in a global environment.

Finance, Accounting & Law

* Principles of Corporate Finance

Introduces participants to the concepts and techniques of corporate financial decisionmaking: time value of money, net present value analysis, security valuation, portfolio theory, asset pricing models, capital budgeting decision, dividend policy and capital structure decisions.

* Financial Reporting and Analysis

Introduces students to financial accounting from a user perspective. Basic tools of financial statement analysis are introduced that help tease out the story that the financial statements tell.

* Managerial Accounting

Shows what information is needed within an organization, where that information can be acquired and how it can be employed by managers to plan, control and make decisions. The main aspects of this course will be cost analysis and methods for tracking strategy implementation.

* Multinational Finance and Trade

Applies the concepts of corporate finance to the problems of multinational financial management. Major topics include private and public institutions, foreign exchange rates, capital flows, speculation, analysis of alternative foreign investments, analysis of sources and uses of corporate funds abroad, multinational tax and profit planning.

* International Business Law

Examines legal subjects which managers frequently encounter in their careers and with which every manager should be conversant, including: corporate governance, employment discrimination, sexual harassment, government regulation and other subjects current to the management environment.

* Strategic Cost Management

Applies accounting models that support managerial decision-making in an advanced environment. Topics include variable costing, differential (incremental) analysis, activitybased costing, target costing, and behavioral accounting.

HR, Organization & Leadership

* Organizational Behavior & Design

Introduces participants to the fundamentals of managing organizations at three levels: individual level, team level, organizational level. Using important models and concepts of organization management science, participants will analyze human behavior in organizational settings, processes and systems.

* Communication Skills and Negotiation Techniques

Improves analytical and interpersonal communication skills of participants as they will learn how to negotiate more effectively with various parties. They will gain a deeper understanding of the principles of negotiation strategy and preparation, creating joint gains and claiming value, and the improved handling of tension.

* Intercultural Competence

Introduces the theory of cultural otherness, ways of becoming aware of cultural differences and of dealing with them. Students should develop the ability to evaluate cultural differences, to recognize the effect of their own cultural conditioning, and to communicate with people of different cultural backgrounds.

* Corporate Governance, Corporate Social Responsibility and Ethics

Examines the anatomy of leadership in modern organizations, with a highlight on the challenges corporate leaders face in terms of ethics, Corporate Governance and Corporate Social Responsibility. It also explores the ethical responsibilities of todays corporate leaders.

* Leadership and HR Management

Examines the various dimensions of human resources: selecting, training, evaluating, compensating and motivating people. Participants will also gain insights into as corporate culture and international mobility.

Regional Topics

* European Economic Integration

Focuses on the European Union, which is the most far reaching form of international cooperation. The course analyzes the history and current institutional architecture of the EU, focusing on the legitimacy and capacity of various actors, such as the European Commission, the European Council, and the European Parliament and their relationships.

* Doing Business in China

Explores the opportunities and risks of international and Chinese business in China and the outward expansion of Chinese firms. Key issues include evolution of Chinese stateowned enterprises into modern corporations operating in the global economy, strategies for protecting and developing intellectual property, emergence of an increasingly vocal middle class and its impact on the consumer market and corporate social responsibility.

* Doing Business in India

Provides hands-on learning opportunities in one of the worlds largest emerging economies. Students will meet business and governmental leaders to investigate broader policy oriented questions and learn about economic, political and practical aspects of doing business in India. The program familiarizes participants with the challenges and opportunities of doing business in, and with India.

Requirements

To enroll in the MBA General Management Program, applicants have to prove that they have:

* successfully completed studies of at least six semesters at a university or
* college or
* a corresponding foreign university

In addition, applicants have to verify that they have

* 3 10 years work experience and
* an adequate level of English language proficiency (TOEFL)

English Language Requirements

Work Experience

At least 3 year(s) of work experience are required.