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This course is designed to explore and investigate issues and practices in graphic communication, as a means to enhancing professional understanding and academic scholarship in this subject.
Based upon a combination of self-directed and industry-driven projects, this course builds upon the high standards of student achievement in our established BA (Hons) Graphic Design, which is characterised by an emphasis towards quality and innovation in typography as well as an inclusive, content-driven approach toward graphic communication in general. The course is designed to challenge preconceived thinking, and to develop innovative approaches to professional practice while enhancing practical expertise and theoretical understanding.
Additional course information
Throughout the course the dynamics of creative thinking are developed and considered in relation to the professional, business and social contexts of graphic communication. Your project work will be developed through collaboration and dialogue with staff, visiting professionals and fellow students.
It is designed both for new graduates and established professionals looking to reposition their career portfolio and engage with professional practice at a more advanced strategic level. It also provides for those planning either full-time or complementary careers in design education at undergraduate level.
The course enjoys strong links with a range of industry professionals, including contacts with Cambridge University Press, Oxford University Press, ANT Interface design, Sony, and numerous independent design practices and consultants.
* Interpretation and Origination: Modes of Graphic Authorship
* Typographic Enquiry
* Self-initiated Project
* Final Major Project
Assessment in practice-based modules is based upon the coursework submitted at the end of each module, comprising completed project work, developmental visual and contextual research, and various kinds of reflective documentation. The dissertation module is assessed in the form of an 8,000 word research essay
Formative assessment occurs at a number of points throughout the semester and provides both staff and students with a clear sense of their progress in the achievement of key skills and learning outcomes. Formative evaluation is carried out through one-to-one tutorials, group critiques and student presentations in design outcomes are reviewed in relation to the project proposal.
Assessment methods include: portfolio, evaluative commentary, blog participation, log books and analytical reports and a written research essay.
A good honours degree, (or equivalent) normally in a related subject. Applicants with professional experience are also encouraged to apply. Entry will normally be subject to submission of a portfolio, and an interview Candidates for whom English is not a first language will be expected to demonstrate IELTS at level 6.5, or equivalent. Non-Academic Conditions: Art Portfolio, Interviews
While it is difficult to itemise the specific content we would expect of a portfolio, the work contained in it should indicate both a graduate-level competence in graphic design or a cognate subject, and appropriate evidence of enquiry and experimentation to indicate potential development through postgraduate study.
International applicantsInternational applicants are encouraged to host their portfolios online and provide us with the URL or submit in pdf format by email attached. CD or hardcopy formats submitted by post to our International Admissions Office are also acceptable but please note that these will not be returned to applicants.
Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements.
|CAE score:||60 (Grade C)|
|TOEFL paper-based test score:||600|
|TOEFL computer-based test score:||250|
|TOEFL iBT® test:||100|
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