Management (specialization in Marketing), M.Sc.

  • Application Deadline
  • 9 months
    Duration
  • Tuition
    18500
    Tuition (Year)
    18500
    Tuition (Year)
  • English (take IELTS)
    Language
,
The Master of Science in Management (specialization in Marketing) at UPF Barcelona School of Management is a one-year, full time program entirely taught in English targeted at students with strong quantitative and analytical skills. The program focuses on the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial and empirical perspective.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

The Master of Science in Management (specialization in Marketing) at UPF Barcelona School of Management is a one-year, full time program entirely taught in English targeted at students with strong quantitative and analytical skills. The program focuses on the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial and empirical perspective.

Practically oriented and internationally minded, the Master of Science in Management (specialization in Marketing)will provide you with a full understanding of the important processes involved in creating, communicating and delivering value to customers while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment.

The Master of Science in Management (specialization in Marketing) benefits from the outstanding, hand-picked faculty of the UPF's world ranked Department of Economics and Business, known for its scientific approach, its constant contribution to creating knowledge and its high-level ability to stimulate and convey knowledge.
Why this program?
  • It will help you develop your knowledge of marketing in one of Europe's most design-oriented and innovative cities: Barcelona.
  • You will master and put into practice the latest cutting-edge tools and techniques used in marketing management, research, analytics and strategy.
  • You will learn to integrate consumer analysis with industry analysis in making decisions about the different elements of the brand strategy and marketing mix.
  • It will connect you to the best trained teaching staff, who will guide you through the learning process of developing a marketing plan.
  • You will be equipped with the tools and skills needed for a successful career in Brand Consulting, Communication Management, Digital Marketing and Marketing Research.
Objectives
  • To understand the latest marketing trends and techniques from an analytical approach.
  • To develop skills such as business creativity, team collaboration and corporate commitment in the field of marketing management.
  • To anticipate and identify today's consumer needs and communicate them in an innovative manner.
Who is it for?
The Master of Science in Management (specialization in Marketing) is aimed at recent graduates and junior professionals with the following academic backgrounds:
  • Economics
  • Business Administration
  • Engineering
  • Mathematics
  • Physics

Accreditation

The Barcelona School of Management was founded in 2011 as the new business school of the Pompeu Fabra University (UPF). It was launched as a response to the current global need of capacitating state-of-the-art professionals in business management and public administration.

Founded in 1990, the Pompeu Fabra University is the Spanish public university with the highest ratio of international students and faculty (2012, QS ranking). It is recognised for the scientific mentality of its faculty and its leading positions in international rankings:

  • 2013 Times Higher Education ranking: 25th highest ranked university in the world among those under 50 years of age
  • 2013 QS ranking: 25th highest ranked university in the world among those under 50 years of age
  • 2012 Shanghai University ranking: among the 150 top universities in the world.

Programme Structure

Program Curriculum

The Master of Science in Management (specialization in Marketing) is spaced along three terms (September to December, January to March and April to June). Additionally, students choosing the elective course called "Experiencing the World of Marketing" have the possibility of taking a corporate internship, thus possibly extending their stay for one extra term (July to September).

During the 1st term students of the Master of Science in Management sit together with all specializations to learn the program's core courses.

On the 2nd and 3rd term students of the Marketing specialization customise their learning options by choosing 8 elective courses in topics such as Marketing Analysis, Marketing Strategy, Internet and Digital Marketing and Consumer Insights. Also during these terms, students start working on their Master of Science final project.

By the 4th term, students who choose the elective course called "Experiencing the World of Marketing" have the possibility to undertake a corporate internship.

Upon completing the Master of Science in Management (specialization in Marketing) students who wish to take on PhD studies are encouraged to do so in any of UPF research groups in Economics, Finance and Management.

Core Courses

  1. Analytical Tools
    • Applied Statistics
    • Managerial Accounting and Finance
    • Corporate Finance
  2. Management Theory
    • Marketing Management
    • Organizational Behaviour
  3. Final Project Advising I-II
Elective Courses

There will be a presentation of elective courses at the end of the first term so that students can get a better understanding of their choices. Students may choose one of the following formulas:

    • 6 compulsory elective courses from the following list plus 2 electives courses from any of the Master of Science in Management Specialization tracks.
    • 6 compulsory elective courses from the following list plus the Internship: Experiencing the World of Marketing.

Note : students can take more than 8 elective courses. Any extra elective course can be taken without additional cost. Additional elective courses will have no credit value.

List of Marketing Elective Courses
  1. Market Analysis
    • Marketing Analytics
    • Marketing Research
    • Forecasting, Revenue Management and Pricing
  2. Market Strategy
    • Marketing Strategy
    • Advertising and Brand Communication
    • Integrated Marketing Communications
  3. Internet and Digital Marketing
    • E-Commerce/Internet Marketing
    • Digital Marketing
  4. Consumer Insights
    • Consumer Behaviour
Internship: Experiencing the World of Marketing

Note: Elective courses may change according to the student's demand and the availability of the faculty.

Additional Off-program Activities

Further to the program's regular classes, the UPF Barcelona School of Management offers all Master of Science students the possibility of attending free complementary training parallel to the running of their programs. The following activities are optional and are included in the program's tuition fees:

  • Brush-up Courses: preparatory crash courses on business and economy-related subjects which take place two weeks prior to the beginning of the program.
  • Spanish or Catalan Courses: one-year, 3-hour/week courses at the UPF's language school.
  • Career Development Program: career sessions and workshops during which students obtain specific training on how to improve their CV, approach potential employers and develop professional soft skills (read more about the school's Career Service).
Final Degree

Once students have completed the program they will receive the official Master's Degree Máster Universitario en Ciencias Empresariales (Master of Science in Management) awarded by the Pompeu Fabra University.

Students will also receive an additional Master of Science in Management (specialization in Marketing) completion certificate awarded by the UPF Barcelona School of Management.

Audience

The Master of Science in Management (specialization in Marketing) is aimed at recent graduates and junior professionals with the academic backgrounds listed below. Students coming from other educational backgrounds must check the program's admission requirements.

  • Economics
  • Business Administration
  • Engineering
  • Mathematics
  • Physics

Lecturers

  • Maria Galli
  • Anna Torres
  • Albert Banal-Estañol
  • Ana Valenzuela
  • Antonio Ladrón de Guevara
  • Gaël Le Mens
  • Gert Cornelissen
  • Inga Hoever
  • Josep-Maria Fàbregas i Torrens
  • Kalyan Talluri
  • Luz Parrondo
  • Michael John Greenacre
  • Oriol Amat Salas
  • Walter Alfredo Garcia Fontes Badanian

Detailed Programme Facts

  • Full-time duration 9 months
  • Study intensity Full-time
  • Credits
    60 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
Check Your Qualification
  • Enter your qualifications and directly see if a programme fits your profile

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score: 6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test
  • Minimum required score (Grade C): 180

    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score: 575

    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

  • Minimum required score: 100

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

In order to be admitted to the Master of Science in Management specialization in Marketing), applicants must meet the following criteria:

1. To have finished or be in the last year of a Bachelor's Degree from an accredited university. Ideally, students should come from any of the following fields of study: Economics, Business Administration or Engineering.

  • Applicants with a different academic background will be asked to provide proof of sufficient quantitative and analytical training by presenting one of the following tests: > 600 GMAT score or above the avarage GRE score
  • Applicants who are currently studying the last year of their Bachelor's Degrees will need to have finished their university studies and obtained their final diploma before the beginning of the programme.
  • Applicants who finished their Bachelor's Degrees some time ago should preferably not exceed 3 years of working experience in a position relevant to the programme's contents.

2. To present an official English Certificate with the following minimum scores: TOEFL CBT: > 235 · TOEFL PBT: > 575 · TOEFL IBT: > 100 · CAE: C1 · IELTS: > 6.5

  • Official results must be sent directly by the examining institution to the UPF Barcelona School of Management Admissions Department (Balmes 132-134, 08008, Barcelona, Spain) before 1 September 2014. Failure to provide sufficient proof of English might result in denial of participation in the programme.
  • Applicants who, at the time of the application, still do not possess an official English certificate or who are in the process of obtaining it must include this information in their admission applications.
  • Applicants whose mother tongue is English do not need to present the aforementioned certificate.
  • Applicants who have completed their full Bachelor's Degree at an English-speaking university in a non-English speaking country must submit written evidence that the language of instruction of their studies was English.
  • No knowledge of Spanish is required for Master of Science candidates.

Tuition Fee Per Year

  • EUR 18500 International
  • EUR 18500 EU/EEA

Funding

All of the UPF Barcelona School of Management programmes must be completely paid before the beginning of the course. To help students do so, the UPF Barcelona School of Management offers the following financing possibilities:

  1. Apply for the school's Talent Scholarship: a school's merit-based scholarship aimed at students with an extraordinary academic and/or professional career.
  2. Apply for any of our MSc Scholarships: financial aid covering 20% of the total programme fees intended for students who have been admitted to one of our Masters of Science.
  3. Take on a preferential study loan:the UPF Barcelona School of Management collaborates with a variety of Spanish banks and financial institutions which provide students with advantageous loan conditions (to be confirmed directly with the corresponding bank).

Further to the options above, the school encourages students to look for education funding in external education financing institutions:

  • Local institutions: Check here for a list on some of the local institutions which provide financial aid to postgraduate students.
  • International institutions: Foreign students are encouraged to contact first their local governmental education institutions and further international entities such as Sally Mae, the Fulbright Program, the Global Studies Foundation, etc.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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