M.Sc. Management (specialization in Marketing)

Barcelona School of Management

Tuition fee:
  • € 13,940 / Year (International)
Start date: September  2014
Credits: 60 ECTS
Languages:
  • English
Location:
Delivery mode: On Campus
Educational variant: Full-time

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Description

Why should you study the Marketing specialization of our Master of Science in Management?

  • Because it will train you on the latest tools applied to brand management, marketing research, retail management and digital communication.

  • Because it will provide you with the analytical insights necessary to develop business solutions to marketing problems.

  • Because it will give you both a general overview on management fundamentals and an in-depth specialization in the world of marketing.

  • Because you will be taught by the internationally top ranked faculty of the Pompeu Fabra University.

  • Because you will get a 100% free Spanish course on top of the programme.

  • Because you will have class in one of Barcelona's largest and most multicultural campuses: the Ciutadella Campus.

Objectives

The Master of Science in Management (specialization in Marketing) will thoroughly train you to:

  • Apply state-of-the-art analytical tools to business management.
  • Understand the specificities of the functional area of marketing.
  • Apply analytical insights to marketing and connect the earned functional knowledge with the real business world.
  • Develop skills such as business creativity, team collaboration and corporate commitment in the field of marketing management.
  • Work in global and multicultural organisations.
  • Take upon applied marketing projects as part of the company's managerial decisions.

Future Jobs & Positions

Upon successful completion of the Master of Science in Management (specialization in Marketing) students will be able to pursue a professional career in the following professional fields:

  • Marketing Consulting
  • Brand Management
  • Retailing
  • Market Research
  • Communication Management
  • Internet and Social Marketing
  • Digital Marketing
  • Marketing departments in Consumer Goods, Services, Not-for-Profit Corporations and Start-Ups

Contents

The Master of Science in Management (specialization in Marketing) is spaced along three terms (September to December, January to March and April to June). Additionally, students choosing the elective course called "Experiencing the World of Marketing" have the possibility of taking a corporate internship, thus possibly extending their stay for one extra term (July to September).

Programme Contents

Core Courses

1. Analytical Tools

  • Applied Statistics
  • Managerial Accounting
  • Corporate Finance

2. Management Theory

  • Marketing
  • Organisational Behaviour

3. Final Project Advising I-II

Elective Courses

  1. Market Analysis
    • Marketing Analytics
    • Marketing Research
  2. Market Strategy
    • Marketing Strategy
    • Advertising and Brand Communication
  3. Internet And Digital Marketing
    • E-Commerce/Internet Marketing
    • Digital Marketing
  4. Consumer Insights
    • Consumer Behaviour
    • Relationship Marketing

Internship: Experiencing the World of Marketing

Note: Elective courses may change according to the student's demand and the availability of the faculty.

Audience

The Master of Science in Management (specialisation in Marketing) is aimed at recent graduates and junior professionals with founded training in quantitative methods and analytical thinking. Ideally, students should come from any of the following branches:

  • Economics
  • Business Administration
  • Engineering

Students with a different academic background will be asked to provide proof of sufficient quantitative and analytical training (GRE or GMAT).

Applicants who are currently studying the last year of their Bachelor's Degrees should have finished their university studies before the beginning of the programme.

Applicants who finished their Bachelor's Degrees some time ago should preferably not exceed 3 years of working experience in a company related to the programme's contents.

Lecturers

  • Maria Galli
  • Anna Torres
  • Albert Banal-Estañol
  • Ana Valenzuela
  • Antonio Ladrón de Guevara
  • Gaël Le Mens
  • Gert Cornelissen
  • Inga Hoever
  • Josep-Maria Fàbregas i Torrens
  • Kalyan Talluri
  • Luz Parrondo
  • Michael John Greenacre
  • Oriol Amat Salas
  • Walter Alfredo Garcia Fontes Badanian

Requirements

In order to be admitted to theMaster of Science in Management specialization in Marketing), applicants must meet the following criteria:

1. To have finished or be in the last year of a Bachelor's Degree from an accredited university. Ideally, students should come from any of the following fields of study: Economics, Business Administration or Engineering.

  • Applicants with a different academic background will be asked to provide proof of sufficient quantitative and analytical training by presenting one of the following tests: > 600 GMAT score or above the avarage GRE score
  • Applicants who are currently studying the last year of their Bachelor's Degrees will need to have finished their university studies and obtained their final diploma before the beginning of the programme.
  • Applicants who finished their Bachelor's Degrees some time ago should preferably not exceed 3 years of working experience in a position relevant to the programme's contents.

2. To present an official English Certificate with the following minimum scores: TOEFL CBT: > 235 · TOEFL PBT: > 575 · TOEFL IBT: > 100 · CAE: C1 · IELTS: > 6.5

  • Official results must be sent directly by the examining institution to the UPF Barcelona School of Management Admissions Department (Balmes 132-134, 08008, Barcelona, Spain) before 1 September 2014. Failure to provide sufficient proof of English might result in denial of participation in the programme.
  • Applicants who, at the time of the application, still do not possess an official English certificate or who are in the process of obtaining it must include this information in their admission applications.
  • Applicants whose mother tongue is English do not need to present the aforementioned certificate.
  • Applicants who have completed their full Bachelor's Degree at an English-speaking university in a non-English speaking country must submit written evidence that the language of instruction of their studies was English.
  • No knowledge of Spanish is required for Master of Science candidates.

English Language Requirements

IELTS band: 6.5
CAE score: (read more)

Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever.

60 (Grade C)
TOEFL paper-based test score : 575
TOEFL iBT® test: 100

Funding

All of the UPF Barcelona School of Management programmes must be completely paid before the beginning of the course. To help students do so, the UPF Barcelona School of Management offers the following financing possibilities:

  1. Apply for the school's Talent Scholarship: a school's merit-based scholarship aimed at students with an extraordinary academic and/or professional career.
  2. Apply for any of our MSc Scholarships: financial aid covering 20% of the total programme fees intended for students who have been admitted to one of our Masters of Science.
  3. Take on a preferential study loan:the UPF Barcelona School of Management collaborates with a variety of Spanish banks and financial institutions which provide students with advantageous loan conditions (to be confirmed directly with the corresponding bank).

Further to the options above, the school encourages students to look for education funding in external education financing institutions:

  • Local institutions: Check here for a list on some of the local institutions which provide financial aid to postgraduate students.
  • International institutions: Foreign students are encouraged to contact first their local governmental education institutions and further international entities such as Sally Mae, the Fulbright Program, the Global Studies Foundation, etc.

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Accreditation

The Barcelona School of Management was founded in 2011 as the new business school of the Pompeu Fabra University (UPF). It was launched as a response to the current global need of capacitating state-of-the-art professionals in business management and public administration.

Founded in 1990, the Pompeu Fabra University is the Spanish public university with the highest ratio of international students and faculty (2012, QS ranking). It is recognised for the scientific mentality of its faculty and its leading positions in international rankings:

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