M.Sc. Marketing
Barcelona School of Management
| Application deadline: | June 30th, 2013 |
| Tuition fee: |
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| Start date: | September 2013 |
| Credits: | 60 ECTS |
| Duration full-time: | 9 months |
| Languages: |
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| Location: |
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| Delivery mode: | On Campus |
| Educational variant: | Full-time |
Description
Presentation
The MScM in Marketing is a one-year programme taught in English, aimed at students who wish to gain a deeper knowledge of marketing management as a crucial functional area within an organization.
The programme has a clear professional approach and is well suited to people who wish to move ahead in the marketing management fields in which analytical tools are crucial such as brand management, marketing research, retail management or digital communications.
The programme benefits from the unique combination of the UPF Department of Economics and Business (among the 50 best centres for economics in the world by the Tilburg Economics Ranking) together with the practical knowledge of experienced business professionals.
Objectives
- To gain in-depth Knowledge of analytical tools applied to marketing management
- To generate an understanding of the marketing function within the context of an organization
- To apply analytical insights to this area of specialisation and connect techniques and functional knowledge to the world of marketing.
- To prepare graduates to become creative, collaborative and committed professionals in the field of marketing management
- To prepare students to work in global and multicultural organizations
- To prepare students to take upon technical and marketing perspectives as they participate in the company's decision making process
Programmes
The programme consists of five core courses: three deal with analytical tools (Statistics, Management Accounting and Finance) and two with management theory (Marketing and Organisational Behaviour). Furthermore, students take 8 different electives in the field of marketing management such as Marketing Strategy, Digital Marketing, Marketing Analytics, Consumer Behaviour, Advertising and Marketing Communications, and Marketing Research among others. One of the optional courses is a practical experience of 3 to 6 months as a marketing intern in a company.
Each student is assigned a tutor who provides them with guidance throughout the programme. Students carry out a Final Project during the last two trimesters, which consists in the identification and solution of a real marketing problem. Teaching takes the form of lectures and seminars. Many of the seminars are based on practical cases, and most work is carried out as part of a group. Classes will be very interactive and include continuous assessment.
Career opportunities
The MScM in Marketinghas a clear professional approach and is well suited to people who wish to move ahead in sectors in which an analytical approach is crucial. Some professional opportunities are:
- Marketing Consulting
- Brand Management
- Retailing
- Market Reseach
- Communication Management
- Internet and Social Marketing
- Digital Marketing
- Marketing departments in Consumer Goods, Services, Non-for-Profit and Start-Ups.
The Careers Service offers resources and training in skills that complement the academic training.
The MScM in Marketing also guarantees students a good foundation for a career in academia, with the possibility of going on to the PhD programme in Economics, Finance and Management of the Pompeu Fabra University.
Student Profile
- Nationalities represented: 9
- Average age: 25
- Age range: 22-29
- Women: 36%
- Represented countries: Brazil, Ecuador, Germany, Mexico, Netherlands, Norway, Portugal, Turkey and Venezuela.
Contents
Brush-up Courses
These Brush-up Courses will provide the background to be able to easily follow classes in the first term. We strongly recommend taking these courses with the exception of students who have studied these topics recently. In that case, the student may choose not to attend one or several Brush-up Courses. Each student should discuss their choice with the Program Coordinator.
Core courses
1. Analytical tools
- Applied statistics
- Managerial accounting
- Corporate finance
2. Management theory
- Marketing
- Organisational behaviour
3. Final project advising I-II
Elective Courses
Market analysis
- Marketing analytics
- Marketing research
Market strategy
- Marketing strategy
- Advertising and brand communication
Internet and digital
- E-commerce/Internet Marketing
- Digital marketing
Consumer insights
- Consumer behaviour
- Relationship marketing
Internship: Experiencing the world of marketing
Note: Optional courses may change depending on student demand and the availability of the faculty.
Audience
The programme is aimed at university graduates of economics, business or engineering who have received some business training. It is suitable for students with a high level of English who are interested in improving their theoretical and practical marketing management knowledge in an international environment, and for people with a background in economics, humanities or other studies who can demonstrate knowledge of quantitative concepts.
Lecturers
Maria Galli: Assistant Professor of the Department of Economics and Business at the Pompeu Fabra University. PhD in Marketing from INSEAD. BA in Economics from the Torcuato Di Tella University. Her areas of research are Information processing, associative learning, regulation of emotions, consumer wellbeing and social marketing.
Anna Torres: Associate Professor of the Department of Economics and Business at the Pompeu Fabra University. PhD in Economics and Business from the Pompeu Fabra Unversity. Master in Economics from the Pompeu Fabra University. Marketing is her main area of research.
Albert Banal-Estañol: Associate professor of the Economics and Business Department at the Pompeu Fabra University. PhD in Economics from the Autonomous University of Barcelona. Master in Mathematics from the Paul Sabatier University of Toulouse. His areas of research are corporate finance, innovation, competition and regulation.
Ana Valenzuela: Associate professor of Marketing at the Pompeu Fabra University. PhD in Marketing from the Autonomous University of Madrid. MBA from the Georgetown University, USA. Research Fellow at the Haas School of Business, UC Berkeley.
Anna Torres: Associate Professor of the Department of Economics and Business at the Pompeu Fabra University. PhD in Economics and Business from the Pompeu Fabra Unversity. Master in Economics from the Pompeu Fabra University. Marketing is her main area of research.
Antonio Ladrón de Guevara: Associate Professor of the Department of Economics and Business at the Pompeu Fabra University. PhD in Economics from the Carlos III University of Madrid. MBA from the IESA. His areas of research are consumer choice models, multi-market and international diffusion models, technological innovation and communication networks.
Carlos Serrano: Assistant Professor of the Department of Economics and Business at the Pompeu Fabra University. PhD in Economics from the University of Minnesota. MSc in Economics from the University College London. His areas of research are empirical industrial organization; economics of innovation and technological change; entrepreneurship and entrepreneurial finance.
Daniel Navarro Martínez: Assistant Professor of the Department of Economics and Business at the Pompeu Fabra University. PhD in Economics from the Jaume I University. Master in Economics from the Jaume I University. His areas of research are Behavioural Economics and Behavioural Decision Research.
Daniel Serra: Professor of Management of the Department of Economics and Business at the Pompeu Fabra University. PhD in Engineering from Johns Hopkins University. Master in Systems Analysis from the Johns Hopkins University. His areas of research are quantitative methods in management, logistics and operations.
Gaël Le Mens: Associate Professor of Economics and Business at the Pompeu Fabra University. PhD in Business from the Stanford Graduate School of Business. MSc in Management Science and Engineering from the Stanford University. His areas of reasearch are psychology, organizational behavior and decision science.
Gert Cornelissen: Assistant professor of the Department of Economics and Business at the Pompeu Fabra University. PhD in Psychology from the Catholic University of Leuven. Master in Psychology from the Catholic University of Leuven. His areas of research are consumer behaviour and marketing.
Inga Hoever: Assistant Professor of the Department of Economics and Business at the Pompeu Fabra University. PhD in Management from the Rotterdam School of Management, Erasmus University Rotterdam. MSc in Psychology from the University of Cologne. His areas of reasearch are organizational behavior, industrial and organizational psychology.
Josep-Maria Fàbregas: Associate professor in Direct and Promotional Marketing at Pompeu Fabra University. Technical Engineer of Telecommunications from La Salle University. Director of Strategic Planning at OgilvyOne and founder of Ogilvy Healthcare Spain. Executive coach at Internacional Coach Federation (ICF).
Kalyan Talluri: Professor of the Department of Economics and Business at the Pompeu Fabra University. PhD in Operations Research from the Massachusetts Institute of Technology. Master in Industrial Engineering from the Purdue University. His areas of research are pricing and revenue management, transportation, airline operations applications and logistics.
Luz Parrondo: PhD student in Managerial Accounting in the Pompeu Fabra University. MSc in Management from the Pompeu Fabra University. Consultant and trainer at Consultoría y Formación Prior Experience.
Marc Le Menestrel: Associate Professor of the Department of Economics and Business at the Pompeu Fabra University. PhD in Management from INSEAD. Graduate degree in Business from the Ecole Supérieure de Commerce de Paris. His areas of research are rational behaviour, economic behaviour and ethical rationality in management.
Marco Giarratana: Associate Professor of the Department of Management and Technology at the Bocconi University of Milan. PhD in Economics and Management from the Sant'Anna School of Advanced Studies of Pisa. BA in Economics from the Bocconi University of Milan. His research areas are strategy and innovation.
Maria Galli: Assistant Professor of the Department of Economics and Business at the Pompeu Fabra University. PhD in Marketing from INSEAD. BA in Economics from the Torcuato Di Tella University. Her areas of research are Information processing, associative learning, regulation of emotions, consumer wellbeing and social marketing.
Michael John Greenacre:Professor of the Department of Economics and Business at the Pompeu Fabra University. PhD from the University Pierre et Marie Curie. MSc in Computer Science from the University of South Africa. His areas of research are applied statistics, multivariate analysis and correspondence analysis.
Oriol Amat: Professor of Financial Economics and Accounting of the Department of Economics and Business at the Pompeu Fabra University. Board member at the CNMV (Spanish Stock Exchange Commission). PhD in Business Administration from the Autonomous University of Barcelona. MBA from ESADE. International Teachers Programme from the Stockholm School of Economics. His areas of research are financial and management accounting.
Robin Hogarth: Emeritus Professor of the Department of Economics and Business at the Pompeu Fabra University. PhD in Business from the University of Chicago. MBA from INSEAD. His areas of research are judgement and decision making.
Walter Alfredo Garcia Fontes: Associate professor of the Department of Economics and Business at the Pompeu Fabra University. PhD in Economics from the Stanford University. Master in Analytical Economics and Quantitative Methods from the Autonomous University of Barcelona. His areas or research are industrial economics and economics of education.
Xavier Cuadras Morato: Professor of the Department of Economics and Business at the Pompeu Fabra University. PhD in Economics from the University of York. Bachelor in Economics and Business Sciences from the University of Barcelona. His areas of research are monetary theory and history, financial history and health economics.
Yuliya Snihur: Adjunct professor of the Department of Economics and Business at the Pompeu Fabra University. PhD student at the IESE Business School. Master of Research in Management from the IESE Business School. Her areas of research are entrepreneurship, strategy, innovation and business model innovation.
Requirements
Please make sure your application meets the following criteria:
1. Undergraduate/bachelor's degree of economics, business or engineering, from an accredited college or university with an excellent student record.
2. Applicants should have finished their undergraduate degree at the time of entry to the programme.
3. Applicants from countries where English is not the official language must provide recent evidence that their spoken and written command of the English language is adequate. Students must have obtained:
- TOEFL CBT: > 235
- TOEFL PBT: > 575
- TOEFL IBT: > 100
- CAE: C1
- IELST: > 6.5
All results must be sent directly by the examining institution to Barcelona School of Management Admission Department (Balmes 132-134, 08008, Barcelona, Spain).
- If your mother tongue is English, you do not need to submit any of the certificates mentioned.
- If your university degree was completely in English, you should submit official evidence in writing.
English Language Requirements
| IELTS band: | 6.5 |
| CAE score: | 60(Grade A) |
| TOEFL paper-based test score: | 575 |
| TOEFL computer-based test score: | 235 |
| TOEFL internet-based test score: | 100 |
Funding
Scholarships and Grants
Consult the information about Scholarships and Grants offered by the Barcelona School of Management and other institutions.
Grants for the MSc programmes
The Barcelona School of Management offers grants covering up to 20% of tuition fees for the Masters of Science, so that the Spanish and foreign students can gain access to the Masters of Science.
- Mobility Grant: targeted at candidates from every country of the world (excluding candidates from the BRIC countries) interested in broadening their international experience.
- Entrepreneur Spirit Grant: targeted at candidates with entrepreneurial spirit interested in demonstrating their ideas and motivation to create new business solutions.
- BRIC Countries Grant: targeted at candidates from these strategic markets: Brazil, Russia, India and China.
- UPF Collaborating Universities Grant: targeted at candidates who have completed studies at universities that have collaboration agreements with the Pompeu Fabra University.
Requirements
- To have been admitted in the selected Master of Science.
- Submit the grant form within the corresponding period.
Application deadlines*
- Round 1: 25th March
- Round 2: 29th April
- Round 3: 27th May
- Round 4: 24th June
*All the requirements must be met at the time of the application.
Candidates will be notified of the Grants Committee decision within approximately 2 weeks after the above deadlines.
- The grants are not compatible with other scholarships, discounts or allowances of the Barcelona School of Management. However, students are encouraged to apply for external sources of financing.
- If you have any question, do not hesitate to contact us at grants@bsm.upf.edu.
Financing: consult the information about the institutions offering financial aids.
Discounts: consult the conditions to apply for registration discounts.
Accreditation
Once students have completed the programme, they will receive the Master of Sciences in Management official degree from the Pompeu Fabra University and the Ministry of Education.
Students will also receive the MSc in Management Certificate. Specialization in Marketing Management, awarded by the Barcelona School of Management.
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.
More information on IELTSInterested? Request information!
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