Description

Contents

Syllabus (11/12*)

You have the opportunity to develop the skills required for a successful business management career in the domestic or international fashion industry. You gain an in-depth knowledge of industry strategies and cultures from an international and UK perspective, combined with a strong underpinning of key business skills including planning, communication, market research and creative entrepreneurism.

Stage 1

* Customer, Communication and Promotion - understanding how to apply communication and promotion theory in practice in order to gain significant competitive advantage and build customer loyalty.
* Research Methods - designed to support and advance the project work produced during the rest of your MA study through a developed investigation of research methods. You will define, articulate and critically reflect upon the research concerns of your own practice during this unit, thereby underpinning and enhancing your knowledge and understanding of the chosen field of study, as well as developing your ability to communicate this in a variety of ways
* The Management Imperative - provides you with an introduction to the world of business and the role you and design have to play within it. Covering a breadth of core business and managerial subjects ensuring you are able to gain an overview of key issues within your industry as well as forming a foundation of theoretical and practical knowledge that can be built upon.

Stage 2

* Creative Project Management: Planning to Succeed - negotiation and development of a project proposal that forms the framework for the final major project.
* Innovating Fashion Strategy - provides you with the necessary theoretical and practical knowledge required to conceptualise, develop and implement a successful innovative fashion strategy.
* Strategic Innovation and Brand Engagement - you have the option to attend the lectures from this unit but will not need to submit work for assessment.

Stage 3

* Management Final Major Project - culmination of your studies and will form a written critical exploration of the central theories and concepts taught and developed throughout your MA.

* Please note the syllabus content is for the academic year indicated and is provided as a guide. The content of the course may be subject to change.

Requirements

Entry requirements

* A good Honours degree (normally 2:1 or above) or equivalent qualification in your chosen subject or a related discipline including fashion design, business studies, design management, fashion promotion and communications qualifications, and/or
* Relevant work experience, demonstrating your ability to study at postgraduate level.

English language requirements

If your first language is not English a certificate is required as evidence that you have an average IELTS score of 6.0 (with a minimum of 5.5 in each individual component) or equivalent.

You may be offered a place on a course on the condition that you improve your English language and study skills. We offer two pre-sessional English language courses which can improve your IELTS score by a maximum of 1.0 and 0.5, or equivalent.

Portfolio

You should provide some evidence of recent academic and/or professional activity within this field. You also need to submit a personal statement with your application detailing your interest and experience in fashion, management or marketing. This course has a heavy written component and requires good essay writing skills.

English Language Requirements