M.A. Fashion Management & Marketing

University for the Creative Arts

Application deadline: 31 March in your year of entry
Tuition fee:
  • € 4,800 / Year (EEA)
  • € 13,350 / Year (Non-EEA)
Start date: September  2015
Duration full-time: 12 months
Languages:
  • English
Location:
Disciplines:
Delivery mode: On Campus
Educational variant: Full-time

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Description

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The MA Fashion Management & Marketing course at UCA Epsom prepares you for a fashion management career in the domestic or international fashion industry by delivering an innovative and relevant fashion business curriculum.
Working closely with fashion industry professionals, fashion organisations and industry role models and mentors, on the masters course you develop a diverse skill base that will enable you to have a wider, clearer and more relevant understanding of the business of management and marketing behind the fashion industry.

Key study topics include:

* Examination of the main areas related to issues within fashion, creative management and marketing.
* Study of customer communication and promotion
* Development of a personal project
* Study of project management, planning and innovating fashion strategy
* Planning to succeed and innovating fashion strategy
* Professional practice and a work placement opportunity
* Self-directed final major project that builds on the interests developed throughout the course.

Career opportunities include:
* Fashion management and marketing
* Public relations
* Event management
* Merchandising
* Art direction.

Contents

This course provides inside knowledge of industry strategies and cultures on a global basis combined with a strong grounding in key business skills including: finance; risk; leadership; organisational and change management; strategy; marketing and entrepreneurship.

In addition you also develop essential knowledge on industry management specific to fashion - strategic innovation and technology, product sourcing and supply chain management issues.

You benefit from being part of the Creative Management cluster at UCA Epsom, working alongside students on the MA Arts Management and MA Design, Innovation & Brand Management courses.

How this course is taught
You are taught through a range of lectures, seminars, tutorials and workshops. There is a strong emphasis on independent research.

Full-time students have scheduled teaching and/or activities for up to two days a week and have access to workshops and studios for a further three days as agreed with their subject specialist tutor.

All students have access to the library resources as per published opening hours.

How this course is assessed
Throughout the course you are assessed on evidence of your knowledge, understanding through application of ideas, research and methodological structure and your technical and applied skills.

Syllabus

You have the opportunity to develop the skills required for a successful business management career in the domestic or international fashion industry. You gain an in-depth knowledge of industry strategies and cultures from an international and UK perspective, combined with a strong underpinning of key business skills including planning, communication, market research and creative entrepreneurism.

Stage 1
* Research and Method - offers a shared, common starting point for postgraduate level study through two distinct components:
1) Method - focuses on practice. In response to a brief (or a series of briefs) you will explore research and practice appropriate to Fashion Management & Marketing at postgraduate level. Through this brief you will also be inducted into the use of workshops and facilities relevant to your practice.
2) Research - is designed to support and advance the project work produced during the rest of your MA study through a developed investigation of research methods.
* Exploratory Practice - focuses upon self-directed practice in which you will define and develop individual rationales and methods of working. Research and practice will be directed and guided by a Project Proposal in which you negotiate and review your practice with your tutor.

Stage 2
* Reflection and Development - the work undertaken in this unit should build on the research questions you initiated and explored in the Exploratory Practice unit. Although you will not have concluded your research project, the work completed for this unit should be considerably more resolved and establish a clear line of inquiry - through materials, concept or context. Within this unit you may decide to undertake a number of separate 'tasks' with a coherent set of aims or a single project spread across the unit, your work may be practical or theoretical in nature. Throughout the unit you will be encouraged to critically reflect on the development of your project.
* Professional Practice and Creative Project Management - comprises of two distinct components:
1) Professional Practice - to enable and empower you to operate within the field of Fashion Management & Marketing you are expected to undertake some form of professional practice during this semester establishing external links appropriate to your subject area as agreed with your tutor.
2) Creative Project Management - aims to provide you with a framework to facilitate your progression towards the Final Project by practicing project management skills delivered in the unit.

Stage 3
* Final Project - is the culmination of your studies and will form an exposition of the central ideas and concepts developed throughout your MA.

Requirements

* A good Honours degree (normally 2:1 or above) or equivalent qualification in your chosen subject or a related discipline including fashion design, business studies, design management, fashion promotion and communications qualifications, and/or
* Relevant work experience, demonstrating your ability to study at postgraduate level.

English language requirements
If your first language is not English a certificate is required as evidence that you have an average IELTS score of 6.0 or equivalent. If you are applying as an international student from a country outside the EU and require a visa to study in the UK, you will also need a minimum of 5.5 in each individual component.

You may be offered a place on a course on the condition that you improve your English language and study skills. We offer pre-sessional English language courses which can improve your IELTS score by a maximum of 1.0 and 0.5, or equivalent.

Portfolio
You should provide some evidence of recent academic and/or professional activity within this field. You also need to submit a personal statement with your application detailing your interest and experience in fashion, management or marketing. This course has a heavy written component and requires good essay writing skills.

English Language Requirements

IELTS band: 6

IMPORTANT NOTE: Per 6 April 2015 only the English language tests from IELTS and Trinity College London are accepted for Tier 4 Visa applications to the United Kingdom. Other tests (including TOEFL, TOEIC, Pearson, City & Guilds) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. Since the Trinity College London language tests must be taken in one of their exam centres in the UK, IELTS is now the only language test accepted for Tier 4 visas to the UK that can be taken worldwide.

The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

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