M.A. Fashion Promotion & Imaging

University for the Creative Arts

Application deadline: 31 March in your year of entry
Tuition fee:
  • € 4,800 / Year (EEA)
  • € 13,350 / Year (Non-EEA)
Start date: September  2015
Duration full-time: 12 months
  • English
Delivery mode: On Campus
Educational variant: Part-time, Full-time

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MA Fashion Promotion & Imaging offers the opportunity for postgraduate study in a range of disciplines within the context of fashion.
You define your area of interest while attending lectures, seminars and workshops by fashion specialists and practitioners, covering a broad range of fashion related topics. Our ethos is based on the premise of promoting a creative and in-depth investigation of fashion in a social context.

Key study topics include:

* Styling
* Photography
* Editorial
* Illustration
* Fashion and the moving image
* Fashion marketing and forecasting
* PR and advertising
* The fashion space
* The social and cultural function of fashion

There are opportunities for progression onto research degrees and into teaching, editorial, photography, curatorship, publishing and art direction. You may also choose to work in industry or academia:
* Fashion buying
* PR
* Styling
* Illustration
* Fashion marketing
* Merchandising.


Our ethos is based on the premise of promoting a creative and in-depth investigation of fashion in a social context. Irrespective of whether you engage in a practical exploration or a more theoretical, written exposition, you are encouraged to consider the critical and cultural context of your subject.

How this course is taught
You are taught through a range of tutorials and independent learning based on your individual project with the opportunity to attend relevant lectures and talks by guest speakers.

Full-time students have scheduled teaching and/or activities for up to two days a week and have access to workshops and studios for a further three days as agreed with their subject specialist tutor.

Part-time students have scheduled teaching and/or activities for up to two days a week and have access to workshops and studios for a further day as agreed with their subject specialist tutor.

All students have access to the library resources as per published opening hours.

How this course is assessed
You are assessed on evidence of your knowledge, understanding through application of ideas, research and methodological structure and your technical and applied skills.

You have the opportunity to study a range of disciplines within the context of fashion and have the opportunity to specialise in a particular field such as styling, photography, editorial design and publishing, illustration, fashion and moving image, fashion marketing, forecasting, public relations, advertising, the fashion space, the social and cultural function of fashion, or can engage in an inter-disciplinary approach.

Stage 1
* Research and Method - offers a shared, common starting point for postgraduate level study through two distinct components:
1) Method - focuses on practice. In response to a brief (or a series of briefs) you will explore research and practice appropriate to Fashion Promotion & Imaging at postgraduate level. Through this brief you will also be inducted into the use of workshops and facilities relevant to your practice.
2) Research - is designed to support and advance the project work produced during the rest of your MA study through a developed investigation of research methods.
* Exploratory Practice - focuses upon self-directed practice in which you will define and develop individual rationales and methods of working. Research and practice will be directed and guided by a Project Proposal in which you negotiate and review your practice with your tutor.

Stage 2
* Reflection and Development - the work undertaken in this unit should build on the research questions you initiated and explored in the Exploratory Practice unit. Although you will not have concluded your research project, the work completed for this unit should be considerably more resolved and establish a clear line of inquiry - through materials, concept or context. Within this unit you may decide to undertake a number of separate 'tasks' with a coherent set of aims or a single project spread across the unit, your work may be practical or theoretical in nature. Throughout the unit you will be encouraged to critically reflect on the development of your project.

Stage 3
* Professional Practice and Creative Project Management - comprises of two distinct components:
1) Professional Practice - to enable and empower you to operate within the field of Fashion Promotion & Imaging you are expected to undertake some form of professional practice during this semester establishing external links appropriate to your subject area as agreed with your tutor.
2)Creative Project Management - aims to provide you with a framework to facilitate your progression towards the Final Project by practicing project management skills delivered in the unit.
* Final Project - is the culmination of your studies and will form an exposition of the central ideas and concepts developed throughout your MA.


* A good Honours degree (normally 2:1 or above) or equivalent qualification in your chosen subject or a related discipline including fashion promotion and communication, fashion design and graphic design qualifications, and/or
* Relevant work experience, demonstrating your ability to study at postgraduate level.

English language requirements
If your first language is not English a certificate is required as evidence that you have an average IELTS score of 6.0 or equivalent. If you are applying as an international student from a country outside the EU and require a visa to study in the UK, you will also need a minimum of 5.5 in each individual component.

You may be offered a place on a course on the condition that you improve your English language and study skills. We offer pre-sessional English language courses which can improve your IELTS score by a maximum of 1.0 and 0.5, or equivalent.

Your portfolio should include a broad selection of work that demonstrates your experience and abilities. It should also reflect your commitment to this subject area. You need to submit a personal statement with your application detailing your specialist area of interest and outlining your project proposal.

English Language Requirements

IELTS band: 6

IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa.

The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.


Financial support for postgraduate students
Here at UCA we understand that the cost of a postgraduate degree is an important factor when considering whether to continue or come back to studying. There are a number of sources of funding which can help you with the costs of studying for your postgraduate taught degree.

The following funding information applies to UK students only. Information for EU and International students can be found on the financial support for International students pages.

All prospective MPhil/PhD students should go to the Research degrees section of our website for further funding opportunities.

Funding available from UCA
* UCA postgraduate fee discount - a discount of £1,000 is available for UCA undergraduates progressing directly onto a UCA postgraduate course in 2012 and 2013. Please visit the postgraduate fee discount page for more information about this discount.
* UCA Creative Scholarships - are designed to support students in a variety of disciplines, allocated on merit, with eligibility varying from scholarship to scholarship. Information about the scholarships for 2012 entry are available on the Creative Scholarships web pages. Details of scholarships for 2013 will be available spring 2013.
* AHRC studentships - there are a number of studentships available for specific postgraduate courses in 2012 and 2013. The closing date to apply for this funding is 15 June 2012. For more information and details of how to apply, please see the AHRC studentship web pages.

For more details about funding available from UCA please contact one of our advice centres, contact details for the advice centres can be found on the advice and student finances pages of this website.

Financial support available from other sources
* Professional and Career Development Loans - could help you pay for learning that enhances your job skills or career prospects. It's a bank loan, so you'll have to pay it back once you've left your course. However, you don't pay interest for the period when you're in learning. For more details please visit the GOV.UK website.
* The Arts and Humanities Research Council (AHRC) - offers funding opportunities for various disciplines and projects, see the AHRC website for further details.
* Postgrad Solutions Study Bursary - offer six UK Postgraduate Study Bursaries, each to the value of £500, please visit their website for more details.
* There is also a wealth of information about external funding opportunities in the Alternative Guide to Postgraduate Funding.

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