MBA Luxury Brand Management

  • On Campus
  • 15 months
  • EUR15800 Year (Non-EEA)
  • English (IELTS accepted)
International Fashion Academy Paris - IFA Paris | Paris, France | Shanghai, China | Istanbul, Turkey | Bangkok, Thailand
Luxury is going through a phenomenon much akin to the Big Bang our Universe has experienced billions of years ago. It is in perpetual movement and the core ideas defining its framework are being dismantled one by one. Is it still accurate to equate luxury with rarity when 94% of Japanese Women in their twenties are said to own a Louis Vuitton bag? Should we still assume that Luxury brands invariably utilize a price skimming strategy when Hermes was forced to hold its first ever sale in Hangzhou China in 2014?

Description of Luxury Brand Management

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The matter at stake here is to understand if the structural changes faced by this prestigious industry push it to morph and explode into various different, and sometimes paradoxical, ideologies; or if those same structural changes are precisely pushing luxury to initiate a retrenchment to its traditional and secular values, back to its original core? This is the initial postulate structuring one of the most sought after postgraduate courses in IFA Paris: The MBA in Luxury Brand Management.

The philosophy of this revamped MBA is based on the same principles as the other postgraduate courses in IFA Paris:

Discovery:

Students are being immersed in a workshop environment allowing them to get an intensive and practical training based on modules that analyze macro and micro trends in depth.

Experimentation:

While travelling between IFA’s campus locations (Paris, Istanbul, Bangkok and Shanghai) our students are able to experience first-hand the intrinsic characteristics of emerging and mature markets thanks to IFA Paris learning by doing pedagogy.

Self-affirmation:

The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project.

The MBA in Luxury Brand Management also takes advantage of the unique heritage and bi-cultural affiliation of IFA Paris as it “sits” perfectly at the confluence of a geographical dichotomy:

The West as the “disillusioned” upholder of traditional luxury values:

Participants will spend 2 terms in Paris in order to have access to what the rest of the world considers as the birth place of luxury. More specifically they will analyze why, despite a number of luxury consumers that has more than tripled over the last 20 years, there is a worrying phenomenon of “Backlash” (Bain&Company Inc, 2014 Annual Global Luxury Study) from luxury clients in Western countries?

The East as the catalyst transforming the “Luxe DNA”:

Thanks to IFA Paris unique combination of campus rotation system and synergetic curriculum, participants will be able to choose between 3 metropolises embodying luxury in developing countries:

Shanghai (2 Terms) where students will discover a country that will become the biggest luxury goods market in the world in 2020, and a city where consumers tastes and knowledge are at such a level of sophistication that some analysts consider they have reached a level of maturity faster than expected

Istanbul (2 Terms) where students will be able to analyze how demographic and lifestyle trends changes are driving one of the healthiest and steadiest industry growth in the European Continent

Bangkok (1 Term following rotations in Paris and Shanghai) where students will be able to explore the thriving fashion retail panorama in a city where the most luxurious brands are increasing their presence

The participants’ experience is reinforced by a unique course structure that offers a variety of modules and seminars opening doors into specific sectors of activity such as luxury watch making, cosmetics and perfume, haute couture or even Oenology and Gastronomy.

Finally, from inception to graduation, and regardless of their location, Postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Center”. The industry relation arm of IFA Paris’ academic courses is in charge of organizing bi-weekly guest lectures and field trips to attune our students with the latest trends in the luxury industry.

Capitalizing on strong collaborations with groups such as LVMH, Richemont or Kering, the Career and Alumni Center will give access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build the students’ own professional network.

The Career and Alumni Center accompanies IFA Paris students even after graduation by linking them with its strong alumni network composed of individuals originating from 50 different countries. The key word here is synergy, whereby IFA Paris, its students and its graduates are all set to be major actors in the reshaping of the luxury industry panorama.

Our MBA Courses are structured with the ECTS framework in mind as set by the Bologna Convention. Upon completion of their studies participants will gather a total of 120 ECTS that they will be able to transfer if they wish to further their studies. The Course is also accredited by IDEL/IDEART* and is certified as “International Master”.

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Course structure

Our Luxury brand Management course covers a wide range of modules clustered into five main module groupings:

Marketing and Management:

This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:

analyze complex marketing challenges based on practical case studies

allocate resources strategically to achieve pre-determined objectives

craft brand DNAs allowing for the achievement of a sustainable competitive advantage

Business Issues:

The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the luxury industry from an economic and financial view point.

Distribution and Retail:

In the past 30 years the distribution strategies of the most famous luxury brands and conglomerates have gone through a dramatic change. Tightening control of the distribution channels, creating shopping environments that tell stories, increased utilization of the internet are only a few topics that will be covered in the modules pertaining to the grouping of “Distribution and Retail

Luxury Environment:

The concept of rarity has traditionally been associated to the idea of luxury. However, while rarity is still an important factor in determining the value of a luxury brand, terms such as “exclusivity” or “space” are now strongly resounding within customers’ minds as alternative descriptors. In this module grouping students will study the historical evolution of the luxury industry and will explore macro trends that are structuring the different international markets.

Luxury Lifestyle:

The series of seminars comprised within the “Luxury Lifestyle” module grouping will allow our students to experience diverse industries and give them more specific insights on each of them. Topics such as Haute Couture, Jewelry, Luxury Watch Making…etc will be covered by specialists of the sectors who will guide the students through their discovery process.

Admission Info:

Bachelor education, preferably in marketing, business administration, media and communication or fashion design.

Preferably 2 years of working experience in a related field.

Fluency in English. Non-native English speakers should provide an IELTS score of 6.5 or equivalent. Prior education in higher education courses delivered in the English language medium will be considered for exemption of IELTS score.

All applications will be reviewed by the Program Director and Course Director of the Post Graduate Department. Should applicants be deemed to not meet the minimum admission requirements in terms of academic background, they will be asked to enroll in a Foundation Workshop held prior to the starting date of their MBA Program.

The Foundation workshop will be taught over 2 full weeks (75 Hours) and comprise the following modules:

Principles of Marketing – 15 Hours

Quantitative Research Approaches – 15 Hours

Accounting Principles – 15 Hours

Working Methodology – 15 Hours

Project Management – 15 Hours

Detailed Course Facts

Application deadline May 30th. After May 30th any applications will only be considered as long as there are still places available in the chosen course.
Tuition fee
  • EUR 15800 Year (Non-EEA)
  • EUR 15800 Year (EEA)

Application fee: 150

Start date October  2015
Credits (ECTS) 120 ECTS
Duration full-time 15 months
Partnership Joint
Languages
  • English
Take an IELTS test
Delivery mode On Campus
Educational variant Full-time
Intensity Flexible

Course Content

  • “Explore Luxury beyond Fashion.”
  • 15-MONTH PROGRAM
  • IN ENGLISH
  • 4 CAMPUSES - A GLOBAL PERSPECTIVE
  • ASIA EXPERIENCE - 6 months Shanghai, 3 months Paris, 3 months Bangkok
  • TWO CITIES THAT NEVER SLEEP - 6 months Paris, 6 months Shanghai
  • BRIDGING TWO CONTINENTS - 6 months Istanbul, 6 months Paris
  • INTAKE: October 2015
  • TOTAL WORKLOAD: 2,300 hours
  • ECTS CREDITS EARNED: 120
  • APPLICATION FEE: €150
  • LIMITED TO 25 students per class

Our Luxury Brand Management course covers a wide range of modules clustered into five main module groupings:

  • Foundation Workshop (Applicable to students who do not meet the minimum admission criteria)
  • Marketing and Management
  • Business Issues
  • Luxury Environment
  • Luxury Lifestyle

The course lasts 60 academic weeks spread out across 3 city locations as a major aspect of comparing and contrasting International Luxury issues:

  • 24 academic weeks in Shanghai, China
  • 12 academic weeks in Florence, Italy
  • 12 academic weeks in Paris, France
  • 12 academic weeks dedicated to the Capstone Project in the location of your choice

STUDENT WORKLOAD

The total student workload for the course amounts to an average of 2,300 hours (equivalent to 120 ECTS-credits) divided as follows*:

  • 504 Hours of Face-to-Face lectures
  • 756 Hours of Self-Study
  • 840 Hours of capstone project
  • 200 Hours of industry contact and collaboration

*Hours are given as indicative information and can be subject to change

Audience

Who should attend

  • Professionals looking for specialization
  • Project leaders and Entrepreneurs
  • Plan to enter or advance in the Luxury industry
  • Internationally-minded

Lecturers

Adile Cretallaz

Adile Cretallaz was born and raised in Turkey, educated in France and Germany, and worked in the Middle East, Australia and Asia. She is an expert in global leadership, cross-cultural business, management, logistics, sales and marketing. She holds degrees in Philosophy from Ludwig Maximillian University of Munich, in Literature from University of Strasbourg, a diploma in Fashion Design from LaSalle College International (Canada), and a CPCP, Professional Coach Certification, from the International Coach Academy (USA). Founder and director of LSL Consultancy, Adile has worked with the following clients among others: Chanel, Tod’s, Adidas, Bulgari, Swarovski and L’Oreal Luxury.

Aleksandra Olenska

Following several years assisting at Dazed & Confused magazine, Aleksandra Olenska honed her style on the MA at Central Saint Martins, whereupon her talent was immediately picked up by 10 Magazine, Italian Vogue, W and Self Service, among others. Her idiosyncratic approach has appeared on the catwalks for Clements Ribeiro, Peter Jensen and Roksanda Ilincic, just to name a few. She has created instillations for SHOWstudio, a line for Topshop, and provided consultancy services for brands including Céline, Daks London, Pringle, Tom Ford and Vanessa Bruno.

Fériel Karoui

Fériel Karoui studied at IFM Paris and also holds a degree in Communication Studies from ISCOM Paris. A globetrotting consultant, trendsetter, journalist, photographer and graphic designer, Fériel actively participates in cultural exchanges and is interested in the society’s constantly evolving fashion, art and design scene. She's been working for more than 10 years as a trend and colour consultant, with a first experience at Promostyl in Paris and Shanghai before founding Maison Yearling 2 years ago. She's been working since with L'Oreal, Nelly Rodi, Stylesight, Hermès, and Serge Lutens, and is a contributor for several publications.

Jean-Claude Roustant

Graduated from Euromed Management school and IAE Paris I- Panthéon Sorbonne, Jean-Claude Roustant is a specialist in the luxury business. He was retail training director at LV for 13 years and is considered as a key person in the development of the worldwide LV culture. He had responsibilities in the fine watchmaking business in Switzerland, first at Ebel (trainings and events), then as general manager of the AIHH (Association of 11 of the finest watchmaking brands and of 200 best retailers in the world), and also at the foundation for fine watchmaking (FHH) in Geneva. He also intervenes for dierent luxury brands such as Relais et Châteaux worldwide, Bonpoint, Caran d’Ache, Sofitel Worldwide and Chanel.

Soline D’aboville

Soline D’aboville graduated from l’École Nationale Supérieure de Arts Décoratifs in France. In the earlier years of her career, she cooperated on a regular basis on various creative projects with brands such as Christian Dior, Louis Vuitton and Le Coq Sportif. More recently, she was art director of cognac Hennessy, a limited edition exhibition of Guerlain LVMH in Paris, and an exhibition of high-end jewelry and store window display for Chanel. She also contributed to space design for a Louis Vuitton exhibition of old belts in Barcelona and window display of Cartier stores in Paris. Soline has also put her hands on setting up the visual communication for the launch of the new perfume Volute for Diptyque.

Selvane Mohandas du Menil

Selvane Mohandas du Menil is a graduate from three of France’s most famous schools, HEC, Science Po Paris and IFM Paris. Fluent in French, English, Spanish and Italian, Selvane has worked all around the world and has proven his expertise in the areas of luxury, global consumer culture and international business development. He has not only given lectures in academies such as International University of Monaco and IFM Paris, but also held a variety of key positions in a number of leading luxury companies like L'Oréal, Baracoda and Louis Vuitton. Now Selvane is the manager for Franchises EMEA and Wholesale UK, Eastern Europe and Asia at Yves Saint Laurent.

English Language Requirements

Requirements for Luxury Brand Management

1. Bachelor education in Marketing, Business Administration, Media, Communication or Fashion Design.

2. 2-year working experience in a related field.

3. Non-native English speakers should provide an IELTS score of 6.5 or equivalent.

4. Aer review by the Postgraduate Department, applicants with merits but not meeting academic admission requirements might be oered a Conditional Admission subject to completing a Foundation Workshop held prior to the Program

Work Experience for Luxury Brand Management

At least 2 year(s) of work experience are required.

More Information

Accreditation

IFA PARIS MBA & International Master certified by IDEL

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International Fashion Academy Paris - IFA Paris, France

France International Fashion Academy, better known as IFA Paris, offers students undergraduate and postgraduate programs in design, business and luxury in an environment of multidisciplinary collaboration. With almost 1,000 students located in Paris and Shanghai, IFA Paris is at the forefront of fashion and luxury education and offers programs that reflect the breadth of opportunity available in this vibrant industry.