|Application deadline:||As soon as possible|
|Tuition fee:|| |
|Start date:||November 2013|
|Credits:|| 80 ECTS |
|Duration full-time:||12 months|
|Delivery mode:||On Campus|
IFA Pariss MBA Luxury Brand Management allows students to pursue postgraduate education entirely taught in English in Paris and in Shanghai. This unique program allows students to build career skills and gain a full understanding of all aspects, opportunities and challenges of working in the luxury and fashion industry today. Paris as the undeniable worlds luxury and fashion capital is the perfect location for such a course; while Shanghai is luxury industrys fastest emerging market.
Despite the world economic crisis, European and American luxury brands have thrived, mostly due to the growing demand from emerging markets around the world. In a report published by the World Luxury Association in 2009, China has replaced the United States to become the worlds second largest luxury goods consumer, only second to longtime leader Japan. Many experts predict that China will become the worlds largest luxury consumer by 2015. With the growth in the luxury business, the skills required to manage a luxury brand has become more specific and specialized.
This multidisciplinary course will explore the unique factors involved in building and maintaining a luxury brand in the competitive global environment and covers a wide range of courses including consumer psychology, emerging markets in luxury, luxury merchandising, luxury retail management, international negotiation skills, and luxury distribution as well as many other luxury business modules.
During the program, students will have the opportunity to work on industry sponsored projects in cooperation with international brands, attend fashion events, listen to guest speakers, and visit leading brands stores, design studios and factories.
Students across the world have been part of the unique learning experience made possible through IFA Paris. To date, our course have enrolled students from: France, Italy, Spain, USA, Canada, Australia, Germany, UK, Mexico, Brazil, Russia, Colombia, Lebanon, Saudi Arabia, Nigeria, Ghana, India, Thailand, Singapore, Malaysia, Indonesia, PR China, only to name a few.
By bringing together a diverse, international group of students, IFA Paris gives students the opportunity to gain a global perspective on fashion.
Program Duration: One academic year
Option: 30 weeks in Paris + 10 weeks in Shanghai or 30 weeks in Shanghai + 10 weeks in Paris
Location: Paris and Shanghai
Number of hours: 1500 hours
Start Date: November 4th 2013
End Date: November 21st 2014
The course is delivered through a variety of engaging and interactive learning methods (lectures, case studies, role play, field visits, company presentations, essential readings, critical analyses, experiential games) supported by our Learning Management System (LMS) across the different study sites.
We are committed to students personal and professional development through a teaching methodology that will gradually enhance learning, creative writing and communications skills, the ability to work independently and in teams, computer-aided presentational skills as well as analytical and evaluative processes, including self and peer assessment.
It is expected that there will be a natural progression towards improved understanding, confidence, skills and realization of abilities and personal objectives towards career goals and employability.
Students will be required to identify and articulate their own distinct academic and vocational focus within the course specialism in line with the aims and expected learning outcomes of the course framework. This motivational philosophy is characterized by a commitment to enhance the following personal and professional development:
Throughout the course, students will have regular contact with staff members for tutorials and will also be guided by the Course Director at critical points in the production of major project work assignments.
Lectures are designed to challenge students by exposing them to the inner workings of the fashion industry as it operates today. The lecturers will lead students through valuable in-class activities and encourage discussion in order to have fruitful and engaging interactions.
Professional Skills & Etiquette
Capstone Project I / II / III
Global Social Economics
Historic & Creative Foundations
Trends and Future I & II
Buying and Merchandising
Luxury Retail Management
E-Commerce I & II
Figures and Finance
International Negotiation Strategy
Cultural Aspects I/ II /III
Consumer Psychology I & II
IFA Pariss faculty is composed of subject-matter experts and supported by adjunct lecturers who are active practitioners in their specialties. To enable students to achieve their best results, the IFA Paris faculty addresses the individual needs of each student. Beyond sharing their extensive experience and teaching students the requisite theory and technical skills, our instructors also pass on invaluable personal traits: enthusiasm, passion and confidence.
The course is open to those holding a university Bachelor, preferably in marketing, business administration, media & communication or fashion design. For students who lack an undergraduate education, at least 5 years of relevant working experience is a prerequisite for enrollment.
Preferably two years of working experiences in a related field.
English fluency is required. Non-English speakers shall provide an IELTS score. An overall score of 6.5 is preferred.
At least 2 year(s) of work experience are required.
MBA Luxury Brand Management (24 weeks in Shanghai + 12 weeks in Paris)
2 x full scholarship, worth 14,800
3 x half scholarship, worth 7,400
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
Most European Universities recognise the IELTS test.More information on IELTS
The fields that are marked with a red star (*) are required.