Description of Luxury Brand Management


What is Luxury in mature and emerging markets? How to harness sensorial marketing? What should a Luxury brand’s next web strategy focus on? How to apply these strategies in Hospitality, Food, Wine & Spirits?

IFA Paris’ Luxury Brand Management program is unique in considering all the dimensions of Luxury beyond simply fashion.

Started in 2011, the program embeds the latest trends and techniques of the Luxury industry. Its three specializations provide exposure to all current key markets in order to meet specific career requirements.

The focus on experiential learning through industry sponsored projects in cooperation with international brands, industry seminars and each student’s Capstone Project, ensures IFA Paris Luxury Brand Management graduates are market-ready.

“Giving professionals the know-how, insight and competencies that are fundamental to understand and operate successfully in the Luxury industry.”

Adile Cretallaz, Course Director

Detailed Course Facts

Application deadline May 30th. After May 30th any applications will only be considered as long as there are still places available in the chosen course.
Tuition fee
  • EUR 15800 Year (Non-EEA)
  • EUR 15800 Year (EEA)

Application fee: 150

Start date October  2015
Credits (ECTS) 120 ECTS
Duration full-time 15 months
Partnership Joint
  • English
Take an IELTS test
Delivery mode On Campus
Educational variant Full-time
Intensity Flexible

Course Content

  • “Explore Luxury beyond Fashion.”
  • ASIA EXPERIENCE - 6 months Shanghai, 3 months Paris, 3 months Bangkok
  • TWO CITIES THAT NEVER SLEEP - 6 months Paris, 6 months Shanghai
  • BRIDGING TWO CONTINENTS - 6 months Istanbul, 6 months Paris
  • INTAKE: October 2015
  • TOTAL WORKLOAD: 2,300 hours
  • LIMITED TO 25 students per class

Our Luxury Brand Management course covers a wide range of modules clustered into five main module groupings:

  • Foundation Workshop (Applicable to students who do not meet the minimum admission criteria)
  • Marketing and Management
  • Business Issues
  • Luxury Environment
  • Luxury Lifestyle

The course lasts 60 academic weeks spread out across 3 city locations as a major aspect of comparing and contrasting International Luxury issues:

  • 24 academic weeks in Shanghai, China
  • 12 academic weeks in Florence, Italy
  • 12 academic weeks in Paris, France
  • 12 academic weeks dedicated to the Capstone Project in the location of your choice


The total student workload for the course amounts to an average of 2,300 hours (equivalent to 120 ECTS-credits) divided as follows*:

  • 504 Hours of Face-to-Face lectures
  • 756 Hours of Self-Study
  • 840 Hours of capstone project
  • 200 Hours of industry contact and collaboration

*Hours are given as indicative information and can be subject to change


Who should attend

  • Professionals looking for specialization
  • Project leaders and Entrepreneurs
  • Plan to enter or advance in the Luxury industry
  • Internationally-minded


Adile Cretallaz

Adile Cretallaz was born and raised in Turkey, educated in France and Germany, and worked in the Middle East, Australia and Asia. She is an expert in global leadership, cross-cultural business, management, logistics, sales and marketing. She holds degrees in Philosophy from Ludwig Maximillian University of Munich, in Literature from University of Strasbourg, a diploma in Fashion Design from LaSalle College International (Canada), and a CPCP, Professional Coach Certification, from the International Coach Academy (USA). Founder and director of LSL Consultancy, Adile has worked with the following clients among others: Chanel, Tod’s, Adidas, Bulgari, Swarovski and L’Oreal Luxury.

Aleksandra Olenska

Following several years assisting at Dazed & Confused magazine, Aleksandra Olenska honed her style on the MA at Central Saint Martins, whereupon her talent was immediately picked up by 10 Magazine, Italian Vogue, W and Self Service, among others. Her idiosyncratic approach has appeared on the catwalks for Clements Ribeiro, Peter Jensen and Roksanda Ilincic, just to name a few. She has created instillations for SHOWstudio, a line for Topshop, and provided consultancy services for brands including Céline, Daks London, Pringle, Tom Ford and Vanessa Bruno.

Fériel Karoui

Fériel Karoui studied at IFM Paris and also holds a degree in Communication Studies from ISCOM Paris. A globetrotting consultant, trendsetter, journalist, photographer and graphic designer, Fériel actively participates in cultural exchanges and is interested in the society’s constantly evolving fashion, art and design scene. She's been working for more than 10 years as a trend and colour consultant, with a first experience at Promostyl in Paris and Shanghai before founding Maison Yearling 2 years ago. She's been working since with L'Oreal, Nelly Rodi, Stylesight, Hermès, and Serge Lutens, and is a contributor for several publications.

Jean-Claude Roustant

Graduated from Euromed Management school and IAE Paris I- Panthéon Sorbonne, Jean-Claude Roustant is a specialist in the luxury business. He was retail training director at LV for 13 years and is considered as a key person in the development of the worldwide LV culture. He had responsibilities in the fine watchmaking business in Switzerland, first at Ebel (trainings and events), then as general manager of the AIHH (Association of 11 of the finest watchmaking brands and of 200 best retailers in the world), and also at the foundation for fine watchmaking (FHH) in Geneva. He also intervenes for dierent luxury brands such as Relais et Châteaux worldwide, Bonpoint, Caran d’Ache, Sofitel Worldwide and Chanel.

Soline D’aboville

Soline D’aboville graduated from l’École Nationale Supérieure de Arts Décoratifs in France. In the earlier years of her career, she cooperated on a regular basis on various creative projects with brands such as Christian Dior, Louis Vuitton and Le Coq Sportif. More recently, she was art director of cognac Hennessy, a limited edition exhibition of Guerlain LVMH in Paris, and an exhibition of high-end jewelry and store window display for Chanel. She also contributed to space design for a Louis Vuitton exhibition of old belts in Barcelona and window display of Cartier stores in Paris. Soline has also put her hands on setting up the visual communication for the launch of the new perfume Volute for Diptyque.

Selvane Mohandas du Menil

Selvane Mohandas du Menil is a graduate from three of France’s most famous schools, HEC, Science Po Paris and IFM Paris. Fluent in French, English, Spanish and Italian, Selvane has worked all around the world and has proven his expertise in the areas of luxury, global consumer culture and international business development. He has not only given lectures in academies such as International University of Monaco and IFM Paris, but also held a variety of key positions in a number of leading luxury companies like L'Oréal, Baracoda and Louis Vuitton. Now Selvane is the manager for Franchises EMEA and Wholesale UK, Eastern Europe and Asia at Yves Saint Laurent.

English Language Requirements

Requirements for Luxury Brand Management

1. Bachelor education in Marketing, Business Administration, Media, Communication or Fashion Design.

2. 2-year working experience in a related field.

3. Non-native English speakers should provide an IELTS score of 6.5 or equivalent.

4. Aer review by the Postgraduate Department, applicants with merits but not meeting academic admission requirements might be oered a Conditional Admission subject to completing a Foundation Workshop held prior to the Program

Work Experience for Luxury Brand Management

At least 2 year(s) of work experience are required.

More Information


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International Fashion Academy Paris - IFA Paris, France

France International Fashion Academy, better known as IFA Paris, offers students undergraduate and postgraduate programs in design, business and luxury in an environment of multidisciplinary collaboration. With almost 1,000 students located in Paris and Shanghai, IFA Paris is at the forefront of fashion and luxury education and offers programs that reflect the breadth of opportunity available in this vibrant industry.