M.Sc. International Marketing

  • On Campus
  • 16 months
  • EUR18850 Year (Non-EEA)
  • English
International University of Monaco (IUM) | Monte Carlo, Monaco
The Master of Science in Marketing at IUM is aimed at graduates looking to become innovative managers capable of envisaging and implementing sophisticated strategies in the ever-changing and dynamic world of marketing. In this much sought-after field of business, employers are eager to recruit creative, internationally oriented and well-trained professionals. IUM's marketing MSc will prepare you to meet the demands to thrive in this ultra-competitive and multicultural workplace.

Description of International Marketing

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At a Glance:

  • Critically analyze the international business setting and build innovative, customer-oriented marketing strategies.
  • Identify the roles of economic and political environments on the international trade and business.
  • Recognize the importance of social and cultural aspects in building marketing strategies.
  • Consider sustainability issues in international marketing strategies.
  • Main fields of study: international marketing, brand strategy, advertising and communication

Detailed Course Facts

Application deadline June 15th
Tuition fee
  • EUR 18850 Year (Non-EEA)
  • EUR 18850 Year (EEA)

Complete programme cost: 18,850. In addition, students pay the Student Association Fee in the amount of 150 and the IUM for Life Fee of 600 that gives lifelong access to alumni services.

Start date September  2015, February  2016
Credits (ECTS) 120 ECTS

*60 US credits

Duration full-time 16 months
Languages
  • English
Take an IELTS test
Delivery mode On Campus
Educational variant Full-time

Course Content

Specialized Courses:

  • cross cultural consumer behavior
  • brand management strategy in an international context
  • international marketing research
  • strategy and techniques of international trade
  • international communication, advertising and media planning

English Language Requirements

Requirements for International Marketing

- A 3 or 4-year university degree;
- Proof of English proficiency;
- An equivalent GPA of at least 3.0 on a 4.0 scale.

As the University's mission reflects its commitment to maintaining a multicultural balance and other forms of diversity within its student body, the general entry requirements may not reflect the individual minimum standards set for applicants from differing educational systems and geographic areas.

Whenever possible the University seeks to establish requirements which are accessible and realistic given the country of origin of the applicant. An example would be an applicant's reasonable access to testing centers if standardized test are required or the requirement of transcripts and grades when an educational system issues only exam results.

Work Experience for International Marketing

No work experience is required.

More Information

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