M.Sc. International Marketing

International University of Monaco (IUM)

Application deadline: June 15th
Tuition fee:
  • € 18,850 / Year (EEA)
  • € 18,850 / Year (Non-EEA)
Start date: September  2015, February  2016
Credits (ECTS): 120 ECTS
Duration full-time: 16 months
Languages:
  • English
Location:
Delivery mode: On Campus
Educational variant: Full-time
More information: Go to university website

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Description

At a Glance:

  • Critically analyze the international business setting and build innovative, customer-oriented marketing strategies.
  • Identify the roles of economic and political environments on the international trade and business.
  • Recognize the importance of social and cultural aspects in building marketing strategies.
  • Consider sustainability issues in international marketing strategies.
  • Main fields of study: international marketing, brand strategy, advertising and communication

Contents

Specialized Courses:

  • cross cultural consumer behavior
  • brand management strategy in an international context
  • international marketing research
  • strategy and techniques of international trade
  • international communication, advertising and media planning

Requirements

- A 3 or 4-year university degree;
- Proof of English proficiency;
- An equivalent GPA of at least 3.0 on a 4.0 scale.

As the University's mission reflects its commitment to maintaining a multicultural balance and other forms of diversity within its student body, the general entry requirements may not reflect the individual minimum standards set for applicants from differing educational systems and geographic areas.

Whenever possible the University seeks to establish requirements which are accessible and realistic given the country of origin of the applicant. An example would be an applicant's reasonable access to testing centers if standardized test are required or the requirement of transcripts and grades when an educational system issues only exam results.

English Language Requirements

TOEFL iBT® test: 79

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