International Marketing, M.Sc.

  • Application Deadline
  • 16 months
  • Tuition
    Tuition (Full programme)
    Tuition (Full programme)
  • English (take IELTS)


Strengths of the program:

  • The Marketing Specialization Courses are taught in collaboration with CREA Geneve (CREA is the starting point for all future creative professionals in the field of marketing, communication and digital where IUM students follow courses, participate in the Digital Day and benefit from company visits)
  • +10 years of expertise in the Luxury field
  • It's the ONLY MSc in Marketing specialized in Luxury Goods and Services
  • Renowned lecturers with industry specific backgrounds: Unilever, Solar Impulse, Arla Foods
  • Networking activities and events: Seminars, Business Conferences such as the Digital Day in Geneva and Luxepack in Monaco
  • Wide range of career opportunities, in multinational companies, or in international organizations: Ferrari, Ogilvy & Mather UK, L'Oreal US, Proxicom, Sisley, and Jimmy Choo, to name a few.

Career Opportunities

Future graduates will be prepared for a wide range of career opportunities such as:
  • Brand Manager
  • Sales Manager
  • Marketing Campaign Analyst
  • Product Manager
  • Marketing Manager
  • Web Marketing Manager

Programme Structure

Courses Included:

  • Big Data and Market Research
  • Quantitative Method and Statistics
  • Qualitative Research
  • Marketing Macro-trends
  • Strategic Marketing
  • Customer Experience and Cross-cultural Consumer Behavior
  • CRM and Clienteling

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Duration 16 months
  • Credits
    120 ECTS

  • Languages
    • English
  • Delivery mode
    On Campus
Check my chance of being admitted

English Language Requirements

You need the following TOEFL(IBT) score:

  • Minimum required score:


    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Before starting a programme, you need to have a basic knowledge of the English language.

Find English courses on Preparation Courses Portal.

Academic Requirements

Documents Required:

  • A completed application form with your answers to the short-answer questions and essay
  • One letter of recommendation from professors and/or employers who have observed their performance in an academic and/or professional context. Letter of recommendation not in English must be officially translated into English
  • University transcript(s) and diploma(s), with official translation when necessary
  • The grading scale of the transcript(s)
  • 2 passport-size photographs
  • Photocopy of passport or national identity card
  • Proof of English proficiency (TOEFL, The Cambridge Advanced or Proficiency Test, IELTS)*
  • An updated Resume
  • Non-refundable 100 Euro application fee. 

                Tuition Fee Per Full Programme

                • EUR 21800 International
                • EUR 21800 EU/EEA


                A University degree program is a substantial investment that needs to be carefully evaluated. IUM offers a number of scholarships to assist you in funding your studies. In addition, some of the best financing options available to prospective students may also be found in their country of origin or residence.

                Please be aware that all IUM program acceptance criteria are based on merit and we do not take your financial situation into account when making our admissions decisions. Applying for funding will not affect you chances of being admitted to your program of choice but the competition for funding within each program can vary from year to year.

                While some of our students receive aid from the University in the form of scholarships and awards, through sources in their home countries, or through sponsorship by their company, most use personal savings or take out loans in order to finance their tuition and living expenses while at IUM.

                To help assess the financial obligations required to attend IUM you must first acquaint yourself with the program tuition and fees and an estimate of living expenses. While the Office of Admissions will do its best to assist you in meeting your financial needs, the responsibility of financing your degree ultimately lies with you.

                List of Available IUM Scholarships:

                IUM Undergraduate Merit-based Scholarship

                IUM Graduate Merit-based Scholarship

                The IUM Undergraduate and Graduate Merit-based scholarship will be awarded to applicants who show outstanding academic achievement, extraordinary leadership potential, and a significant contribution to the mission of the University.

                IUM Alumni Scholarship

                To qualify for this merit-based scholarship applicants must have graduated or be about to graduate from an IUM degree program.

                IMPACT Scholarship (reserved to MBA and EMBA applicants)

                The IMPACT Scholarship is designed to offer financial support to high potential individuals who seek to apply their MBA or Executive MBA experience to grow businesses and inspire entrepreneurial initiatives in their home country.

                The IUM Monegasque Scholarship (reserved to Monegasque nationals)

                The scholarship will be awarded to applicants who hold a Monegasque passport and possess a demonstrated high level of academic or personal achievement and support the mission of the University.

                StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.