International Marketing, M.Sc.

  • N/A
    Application Deadline
  • 16 months
    Duration
  • Tuition
    18850
    Tuition (Year)
    18850
    Tuition (Year)
  • English (take IELTS)
    Language
,
The Master of Science in Marketing at IUM is aimed at graduates looking to become innovative managers capable of envisaging and implementing sophisticated strategies in the ever-changing and dynamic world of marketing. In this much sought-after field of business, employers are eager to recruit creative, internationally oriented and well-trained professionals. IUM's marketing MSc will prepare you to meet the demands to thrive in this ultra-competitive and multicultural workplace.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

At a Glance:

  • Critically analyze the international business setting and build innovative, customer-oriented marketing strategies.
  • Identify the roles of economic and political environments on the international trade and business.
  • Recognize the importance of social and cultural aspects in building marketing strategies.
  • Consider sustainability issues in international marketing strategies.
  • Main fields of study: international marketing, brand strategy, advertising and communication

Programme Structure

Specialized Courses:

  • cross cultural consumer behavior
  • brand management strategy in an international context
  • international marketing research
  • strategy and techniques of international trade
  • international communication, advertising and media planning

Detailed Programme Facts

  • Full-time duration 16 months
  • Study intensity Full-time
  • Credits
    120 ECTS

    *60 US credits

  • Languages
    • English
  • Delivery mode
    On Campus

Test Scores

Before starting a programme, you need to have a basic knowledge of the English language. Find English courses on Language Learning Portal.

Check Your Qualification.
  • The qualification check gives you an indication of your eligibility.
  • This personalized information will be visible for each programme result.

Academic Requirements

- A 3 or 4-year university degree;
- Proof of English proficiency;
- An equivalent GPA of at least 3.0 on a 4.0 scale.

As the University's mission reflects its commitment to maintaining a multicultural balance and other forms of diversity within its student body, the general entry requirements may not reflect the individual minimum standards set for applicants from differing educational systems and geographic areas.

Whenever possible the University seeks to establish requirements which are accessible and realistic given the country of origin of the applicant. An example would be an applicant's reasonable access to testing centers if standardized test are required or the requirement of transcripts and grades when an educational system issues only exam results.

Tuition Fee Per Year

  • EUR 18850 International
  • EUR 18850 EU/EEA

Complete programme cost: 18,850. In addition, students pay the Student Association Fee in the amount of 150 and the IUM for Life Fee of 600 that gives lifelong access to alumni services.

Funding

A University degree program is a substantial investment that needs to be carefully evaluated. IUM offers a number of scholarships to assist you in funding your studies. In addition, some of the best financing options available to prospective students may also be found in their country of origin or residence.

Please be aware that all IUM program acceptance criteria are based on merit and we do not take your financial situation into account when making our admissions decisions. Applying for funding will not affect you chances of being admitted to your program of choice but the competition for funding within each program can vary from year to year.

While some of our students receive aid from the University in the form of scholarships and awards, through sources in their home countries, or through sponsorship by their company, most use personal savings or take out loans in order to finance their tuition and living expenses while at IUM.

To help assess the financial obligations required to attend IUM you must first acquaint yourself with the program tuition and fees and an estimate of living expenses. While the Office of Admissions will do its best to assist you in meeting your financial needs, the responsibility of financing your degree ultimately lies with you.

List of Available IUM Scholarships:

IUM Undergraduate Merit-based Scholarship

IUM Graduate Merit-based Scholarship

The IUM Undergraduate and Graduate Merit-based scholarship will be awarded to applicants who show outstanding academic achievement, extraordinary leadership potential, and a significant contribution to the mission of the University.

IUM Alumni Scholarship

To qualify for this merit-based scholarship applicants must have graduated or be about to graduate from an IUM degree program.

IMPACT Scholarship (reserved to MBA and EMBA applicants)

The IMPACT Scholarship is designed to offer financial support to high potential individuals who seek to apply their MBA or Executive MBA experience to grow businesses and inspire entrepreneurial initiatives in their home country.

The IUM Monegasque Scholarship (reserved to Monegasque nationals)

The scholarship will be awarded to applicants who hold a Monegasque passport and possess a demonstrated high level of academic or personal achievement and support the mission of the University.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: Expand Your Horizons

The award recognises studying abroad as a positively life changing experience for many students as well as promoting intercultural understanding and tolerance. Successful candidates will receive up to £10,000 to be applied toward the cost of tuition fees.

Testimonial Registration Module

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.