Master in International Marketing, Communication & Brand Strategy

International University of Monaco (IUM)

Application deadline: June 15th
Tuition fee:
  • € 11,130 / Year (EEA)
  • € 11,130 / Year (Non-EEA)
Start date: September  2014, February  2015
Credits: 60 ECTS
Duration full-time: 16 months
Languages:
  • English
Location:
Disciplines:
Delivery mode: On Campus
Educational variant: Full-time

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Description

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This course (Master in International Marketing, Communication & Brand Strategy) welcomes students from various backgrounds and is intended as comprehensive training in marketing. However, strong market segmentation and fierce competition has led to more and more stringent selection criteria

The course (Master in International Marketing, Communication & Brand Strategy) covers 4 specialties that enable students, depending on their skills and professionalism, to acquire true added value in a market where it is essential to make your mark. The range of career opportunities is thus very wide, aimed at both general and more niche posts such as product manager, account manager in an advertizing agency, market research executive, semiotician, consultant, brand manager.

The Master in International Marketing, Communication & Brand Strategy gives a global overview of marketing today in France and internationally. The program (Master in International Marketing, Communication & Brand Strategy) is improved each year, teaching the latest marketing techniques, at the same time following trends and meeting expectations from the profession Supervision by researcher-teachers and industry professionals show synergies and the need to master the basics to then apply them to concrete situations.

Above and beyond knowledge and expertise, students curiosity and diverse profiles make the course (Master in International Marketing, Communication & Brand Strategy) as rich for them as it is for us.

Contents

Cross-discipline and basic courses:
* Management and Business Strategy

* Consumer psychology and persuasion tactics

* Operational marketing and customer loyalty techniques

* Financial Management applied to marketing

* Market research and studies

* Launching and managing new products

* Merchandising

* Marketing for distribution networks

* Marketing and sales strategies

* Relationship marketing and CRM

* International marketing

Specialized Courses:
* Brand Management

* Psycho-sociology and communication semiotics

* Media planning and understanding the media

* Brand semiotics

* Design strategy

* Marketing and the media

* Brand law

* Brand advertizing

Requirements

- A 3 or 4-year university degree;
- Proof of English proficiency;
- An equivalent GPA of at least 3.0 on a 4.0 scale.

As the University's mission reflects its commitment to maintaining a multicultural balance and other forms of diversity within its student body, the general entry requirements may not reflect the individual minimum standards set for applicants from differing educational systems and geographic areas.

Whenever possible the University seeks to establish requirements which are accessible and realistic given the country of origin of the applicant. An example would be an applicant's reasonable access to testing centers if standardized test are required or the requirement of transcripts and grades when an educational system issues only exam results.

English Language Requirements

TOEFL iBT® test: 79

Funding

A University degree program is a substantial investment that needs to be carefully evaluated. IUM offers a number of scholarships to assist you in funding your studies. In addition, some of the best financing options available to prospective students may also be found in their country of origin or residence.

Please be aware that all IUM program acceptance criteria are based on merit and we do not take your financial situation into account when making our admissions decisions. Applying for funding will not affect you chances of being admitted to your program of choice but the competition for funding within each program can vary from year to year.

While some of our students receive aid from the University in the form of scholarships and awards, through sources in their home countries, or through sponsorship by their company, most use personal savings or take out loans in order to finance their tuition and living expenses while at IUM.

To help assess the financial obligations required to attend IUM you must first acquaint yourself with the program tuition and fees and an estimate of living expenses. While the Office of Admissions will do its best to assist you in meeting your financial needs, the responsibility of financing your degree ultimately lies with you.

List of Available IUM Scholarships:

IUM Undergraduate Merit-based Scholarship
IUM Graduate Merit-based Scholarship
The IUM Undergraduate and Graduate Merit-based scholarship will be awarded to applicants who show outstanding academic achievement, extraordinary leadership potential, and a significant contribution to the mission of the University.

IUM Alumni Scholarship
To qualify for this merit-based scholarship applicants must have graduated or be about to graduate from an IUM degree program.

IMPACT Scholarship (reserved to MBA and EMBA applicants)
The IMPACT Scholarship is designed to offer financial support to high potential individuals who seek to apply their MBA or Executive MBA experience to grow businesses and inspire entrepreneurial initiatives in their home country.

The IUM Monegasque Scholarship (reserved to Monegasque nationals)
The scholarship will be awarded to applicants who hold a Monegasque passport and possess a demonstrated high level of academic or personal achievement and support the mission of the University.

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