M.Sc. Digital Marketing

  • On Campus
  • 16 months
  • EUR18850 per Year (International

    Tuition fee for the international students.

    EUR18850 per Year (EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

  • English ( Find a course )
| Monte-Carlo, Monaco
With a strong practical learning approach, the Master in Digital Marketing (MDIGM) has been designed to fulfill the needs of the high growth market of the Web2.0. This program, entirely taught in English, will bring you more than the knowledge required to perform well in this industry. The MDIGM will guide you to acquire the specific mindset to adapt in this daily evolving environment. Internet marketing, Ebusiness, E-business, E-commerce, Ecommerce, Social media



The Master of Science in Marketing at IUM is aimed at graduates looking to become innovative managers capable of envisaging and implementing sophisticated strategies in the ever-changing and dynamic world of marketing. In this much sought-after field of business, employers are eager to recruit creative, internationally oriented and well-trained professionals. IUM's marketing MSc will prepare you to meet the demands to thrive in this ultra-competitive and multicultural workplace.

The theoretical basis taught by highly qualified faculty will be supplemented by practical learning through field trips, lectures, internships and individual projects thanks to several partnerships with renowned companies.


Marketing strategies and tools have drastically evolved in the last decades due to globalization and to the advent of the Web2.0 technologies. In order to fulfill these new company needs, the MDIGM program equips students with the skills and competencies required to be operational in a web marketing department or in a web marketing agency. Future graduates will thus be prepared for a wide range of career opportunities, aimed at both general and niche positions such as:

  • Online / Internet Marketing (Ebusiness, Ecommerce) Manager
  • Community Manager (Social media)
  • Webmaster
  • Web Entrepreneur
  • Web Designer
  • Online Marketing Director
  • Online Promotions Manager
  • Online/Interactive Media Buyer
  • Online/Interactive Media Planner
  • Search Engine Markete
  • SEO Specialist
  • Web Content Manager
  • E-commerce (E-business) Project Manager

A unique students career guidance

In their search of the most suitable career, students will benefit from the IUM Career Services & Corporate Relations Offices guidelines and support. Students also play central roles in discussion forums, seminars, and workshops throughout the year that provide exceptional opportunities to meet with successful leaders and develop an international network.

Detailed Course Facts

Start dates and application deadlines

Started in

    Deadline was:
  • ( International

    Deadline applies if you do not have the same nationality as the university.


Started in

    Deadline was:
  • ( General

    General deadline, applies to everyone.


Dates reflect the university's timezone.

Tuition fee
  • EUR18850 per year ( International

    Tuition fee for the international students.

  • EUR18850 per year ( EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.


Complete programme cost: 18,850. In addition, students pay the Student Association Fee in the amount of 150 and the IUM for Life Fee of 600 that gives lifelong access to alumni services.

Credits (ECTS) 120 ECTS

*60 US credits

Duration full-time 16 months
Delivery mode On Campus
Educational variant Full-time

Course Content

The MDIGM at a glance

  • A high growth market
  • A career curve three times faster than in other industries
  • A unique place to immerse into an international environment
  • A strong interaction between students and practitioners thanks to partnerships with Web2.0 companies
  • A program designed to match the needs of the professional market

Core Courses

  • Internet Marketing
  • Fundamentals of financial & managerial accounting
  • Human factors in organization
  • International negotiations
  • Communication & media planning
  • Management and leadership
  • Mature markets and emerging countries
  • Cross cultural consumer behavior
  • Macroeconomics

Specialization Courses

  • E-Business
  • Search Engine Marketing
  • Web Project Management
  • Social Network Marketing
  • Web design & Ergonomics
  • Web Development
  • Databases
  • History of the Internet
  • Digital Law
  • Marketing Mobile
  • User Interface Design

English Language Requirements

Before starting a programme, you need to have a basic knowledge of the English language. Find English courses on Language Learning Portal.

TOEFL iBT® test (read more)


- A 3 or 4-year university degree;
- Proof of English proficiency;
- An equivalent GPA of at least 3.0 on a 4.0 scale.

As the University's mission reflects its commitment to maintaining a multicultural balance and other forms of diversity within its student body, the general entry requirements may not reflect the individual minimum standards set for applicants from differing educational systems and geographic areas.

Whenever possible the University seeks to establish requirements which are accessible and realistic given the country of origin of the applicant. An example would be an applicant's reasonable access to testing centers if standardized test are required or the requirement of transcripts and grades when an educational system issues only exam results.

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