Strategic Product Design, M.Sc.

  • N/A
    Application Deadline
  • 24 months
    Duration
  • 15000
    Tuition (Year)
    1984
    Tuition (Year)
  • English
    Language
,
Great products and services don’t just happen. Behind them lies a development process that starts with careful consideration of market needs, the competitive environment, company resources, the brand image, and the style and function of the new product or service to be created.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

The focus of the Strategic Product Design (SPD) Master’s programme is on the business context of product and service design. This can be the context of large international corporations, strong design consultancies, or start-up entrepreneurship.

The programme’s emphasis is on translating a company’s strategy and market opportunities into a strong product or service portfolio. SPD provides the insights and the tools to exploit business resources and market opportunities. In other words, it aims at maximising the impact of design on business and markets!

Students learn to apply techniques like market and brand analysis, future scenarios, and technology road mapping as drivers for strategic product design. They also learn to create robust design strategies for business with a strong social and economic rationale. Ultimately, students acquire the skills to help companies conceptualise, develop and introduce socially sound, and commercially successful products and services.

Programme Structure

Courses included:
  • Design Theory and Methodology
  • Context and Conceptualisation
  • Brand and Product Commercialisation
  • Customer Research in New Product Development
  • Design Strategy Project
  • New Product Economics
  • Design Roadmapping

Detailed Programme Facts

    • Started in

        Deadline was:

      • General

      Dates reflect the university's timezone.

  • Credits (ECTS)
    120 ECTS
  • Duration full-time 24 months
  • Languages
    • English
  • Delivery mode
    On Campus
  • Educational variant Full-time

Test Scores

Academic Requirements

Admission requirements:

In most cases, if you hold a BSc degree and the Master’s programme is closely related to your Bachelor’s programme, you will be admitted directly into the programme. However, if the Master’s programme does not follow directly from your undergraduate programme, you will be required to take additional courses in what is called a bridging programme. This may be a standard programme, or it may be tailored to your specific situation.

Tuition Fee Per Year

  • EUR 15000 International
  • EUR 1984 EEA
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Funding

Numerous scholarships are awarded to admitted students with exceptional promise and outstanding academic achievement by the university, its faculties, departments and industry partners. Consideration for these scholarships requires students to have been admitted to their MSc Programme. Make sure you submit your application as early as possible to be in time for all the scholarship deadlines. More information: www.scholarships.tudelft.nl.

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