The focus of the Strategic Product Design (SPD) Masterís programme is on the business context of product and service design. This can be the context of large international corporations, strong design consultancies, or start-up entrepreneurship.
The programmeís emphasis is on translating a companyís strategy and market opportunities into a strong product or service portfolio. SPD provides the insights and the tools to exploit business resources and market opportunities. In other words, it aims at maximising the impact of design on business and markets!
Students learn to apply techniques like market and brand analysis, future scenarios, and technology road mapping as drivers for strategic product design. They also learn to create robust design strategies for business with a strong social and economic rationale. Ultimately, students acquire the skills to help companies conceptualise, develop and introduce socially sound, and commercially successful products and services.
General deadline, applies to everyone.)
Dates reflect the university's timezone.
Tuition fee for the international students.)
European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.)
In most cases, if you hold a BSc degree and the Masterís programme is closely related to your Bachelorís programme, you will be admitted directly into the programme. However, if the Masterís programme does not follow directly from your undergraduate programme, you will be required to take additional courses in what is called a bridging programme. This may be a standard programme, or it may be tailored to your specific situation.
International students should consider taking a Pre-Master to gain access to universities in Netherlands when:
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