Strategic Product Design, M.Sc.

  • Application Deadline
  • 24 months
    Duration
  • Tuition
    15166
    Tuition (Year)
    2006
    Tuition (Year)
  • English (take IELTS)
    Language
University rank #59 ,
Great products and services don’t just happen. Behind them lies a development process that starts with careful consideration of market needs, the competitive environment, company resources, the brand image, and the style and function of the new product or service to be created.

About

The focus of the Strategic Product Design (SPD) Master’s programme is on the business context of product and service design. This can be the context of large international corporations, strong design consultancies, or start-up entrepreneurship.

The programme’s emphasis is on translating a company’s strategy and market opportunities into a strong product or service portfolio. SPD provides the insights and the tools to exploit business resources and market opportunities. In other words, it aims at maximising the impact of design on business and markets!

Students learn to apply techniques like market and brand analysis, future scenarios, and technology road mapping as drivers for strategic product design. They also learn to create robust design strategies for business with a strong social and economic rationale. Ultimately, students acquire the skills to help companies conceptualise, develop and introduce socially sound, and commercially successful products and services.

Programme Structure

Courses included:

  • Design Strategy Project
  • SPD Research Project
  • Context and Conceptualisation
  • Brand and Product Commercialisation
  • Customer Research in New Product Development
  • New Product Economics
  • Design Roadmapping
  • Strategic Value of Design

Detailed Programme Facts

  • Full-time duration 24 months
  • Study intensity Full-time
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score: 6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test
  • Minimum required score (Grade B): 193

    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score: 90

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

The SPD programme requires design skills, research skills, communication skills, strategic and critical thinking skills and a thorough understanding of the overall product development process. This should be clear in the motivation letter and portfolio. 

Tuition Fee Per Year

  • EUR 15166 International
  • EUR 2006 EU/EEA

Funding

Numerous scholarships are awarded to admitted students with exceptional promise and outstanding academic achievement by the university, its faculties, departments and industry partners. Consideration for these scholarships requires students to have been admitted to their MSc Programme. Make sure you submit your application as early as possible to be in time for all the scholarship deadlines. 

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.