The focus of the Strategic Product Design (SPD) Master’s programme is on the business context of product and service design. This can be the context of large international corporations, strong design consultancies, or start-up entrepreneurship.
The programme’s emphasis is on translating a company’s strategy and market opportunities into a strong product or service portfolio. SPD provides the insights and the tools to exploit business resources and market opportunities. In other words, it aims at maximising the impact of design on business and markets!
Students learn to apply techniques like market and brand analysis, future scenarios, and technology road mapping as drivers for strategic product design. They also learn to create robust design strategies for business with a strong social and economic rationale. Ultimately, students acquire the skills to help companies conceptualise, develop and introduce socially sound, and commercially successful products and services.
Always verify the dates on the programme website.
In most cases, if you hold a BSc degree and the Master’s programme is closely related to your Bachelor’s programme, you will be admitted directly into the programme. However, if the Master’s programme does not follow directly from your undergraduate programme, you will be required to take additional courses in what is called a bridging programme. This may be a standard programme, or it may be tailored to your specific situation.
Numerous scholarships are awarded to admitted students with exceptional promise and outstanding academic achievement by the university, its faculties, departments and industry partners. Consideration for these scholarships requires students to have been admitted to their MSc Programme. Make sure you submit your application as early as possible to be in time for all the scholarship deadlines. More information: www.scholarships.tudelft.nl.
StudyPortals Tip: Students can search online for independent or external scholarships Students can that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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