M.Sc. Strategic Product Design

  • On Campus
  • 24 months
  • EUR15000 per Year (International

    Tuition fee for the international students.

    EUR1984 per Year (EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

  • English ( Take IELTS test or Find a course )
| Delft, Netherlands
Great products and services donít just happen. Behind them lies a development process that starts with careful consideration of market needs, the competitive environment, company resources, the brand image, and the style and function of the new product or service to be created.



The focus of the Strategic Product Design (SPD) Masterís programme is on the business context of product and service design. This can be the context of large international corporations, strong design consultancies, or start-up entrepreneurship.

The programmeís emphasis is on translating a companyís strategy and market opportunities into a strong product or service portfolio. SPD provides the insights and the tools to exploit business resources and market opportunities. In other words, it aims at maximising the impact of design on business and markets!

Students learn to apply techniques like market and brand analysis, future scenarios, and technology road mapping as drivers for strategic product design. They also learn to create robust design strategies for business with a strong social and economic rationale. Ultimately, students acquire the skills to help companies conceptualise, develop and introduce socially sound, and commercially successful products and services.

Detailed Course Facts

Start dates and application deadlines

Started in

    Deadline was:
  • ( General

    General deadline, applies to everyone.


Dates reflect the university's timezone.

Tuition fee
  • EUR15000 per year ( International

    Tuition fee for the international students.

  • EUR1984 per year ( EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

Credits (ECTS) 120 ECTS
Duration full-time 24 months
Delivery mode On Campus
Educational variant Full-time

Course Content

Courses included:
  • Design Theory and Methodology
  • Context and Conceptualisation
  • Brand and Product Commercialisation
  • Customer Research in New Product Development
  • Design Strategy Project
  • New Product Economics
  • Design Roadmapping

English Language Requirements


Admission requirements:

In most cases, if you hold a BSc degree and the Masterís programme is closely related to your Bachelorís programme, you will be admitted directly into the programme. However, if the Masterís programme does not follow directly from your undergraduate programme, you will be required to take additional courses in what is called a bridging programme. This may be a standard programme, or it may be tailored to your specific situation.

International students should consider taking a Pre-Master to gain access to universities in Netherlands when:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Masters

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Delft University of Technology

Delft, Netherlands

Netherlands As one of the worldís leading training grounds for these engineers, TU Delft views its role in society as supplying technological solutions that take us significantly further along the road towards sustainability and a flourishing economy. We position ourselves as an open academic community which, through its scientific personnel and graduates, is represented throughout the academic world and is rooted in our own regional and national, social and economic environment.

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