The world of art and its markets are currently experiencing a significant transformation both in terms of dimension and location. Similarly, we are witnessing another profound change on the level of the consumption of artistic goods and an increasing burst of everything revolving around such market: from fairs to publishing, from education to new consulting services, from research to purchasing, even on the internet.
Increasingly, the art systemspecifically contemporary artrequires its operators (gallery owners, mediators, art advisors, curators, etc.) transversal competences in the matter of art history and also economic-entrepreneurial ones.
The main objective of this program is, thus, to provide advanced knowledge and entrepreneurial skills necessary to deeply understand and successfully operate in the multifarious world of art.
The master program is designed for post-graduate student who wish to specialize professionally in the world of art market and cultural entrepreneurship. It is also intended for professionals and consultants already working in such sector. People currently working in field areas different from the above mentioned ones could also benefit from such program in so much as it could provide them with an opportunity to investigate their knowledge of such topics to take on different professional ventures and new entrepreneurial activities.
The program of the Master in Business Administration in Arts and Cultural Events is divided into three modules. The first one provides basic knowledge in the matter of art history and economics necessary to those ones operating in the world of arts. The second part is dedicated to the understanding of the current context: new markets and international dynamics; art quotations and emerging artists; fair trends; the world and the psychology of auctions; museum politics; restrictions related to art circulation and trading.
Finally, the latter part of the program provides the opportunity to observe first-handily the dynamics governing the world of art and interacting with its operators. Such module aims at delving into the strategies of cultural marketing, the evolution and functioning of the fair system, and the managing of galleries and auction houses. It also provides competences for a correct usage of important tools for trading, such a show to stay informed, how to read specialized press, price indexes, and new technology applied to this sector.
- Know the taxonomy of art markets and the role of the different professionals operating in them;
- Understand the evolution and trends of contemporary artistic production at a national and international level;
- Understand clearly the relevant macro-environment in terms of boundaries and socio-economic rules:
- Define potential future scenarios in respects to commercial exchanges of art and new developing markets;
- Understand how to structure new models of business related to art, its promotion, communication, and retailing.
The outcoming profiles vary significantly from art dealer to art advisor; from an operator within an auction house to an expert in art communication, and so much more.
Basic knowledge: history and critics of contemporary art; sociology of consumption of artistic goods; elements of art economics.
Knowledge of the macro environment: the system of contemporary art: trends, markets, and operators; elements of comparative law on commerce; preservation and exportation of artistic goods; arts as an investment; the marketing of culture; fundraisingstrategies and tools.
Labs, case studies and study visits: the marketing of culture (lab); reading index prices (lab); new professions for the market of arts (lab); intercultural communication (lab); organizing an exhibit (lab); how an art auction works (lab + study visit); managing a gallery (lab + study visit); the fair system (lab + study visit); publishing in this sector (case study); arts and web 2.0 (case study).
One or Two year programs at the end of which the student will earn a private Master degree from IED. Access to the Master program is open only to those who have previously completed the undergraduate course of study or have relevant work experience.
IED Online Admission process foresees four steps:
1) Pre-enrolment process2) Admission interview (if required) 3) Enrolment confirmation process4) Matriculation process
Applications are open until the beginning of the course however to comply with its strict level of quality, and in order to guarantee the effective interaction among teaching staff and students, IED has a restricted number of available places to its Master courses. To be assured of having a place in the class applicants will have to complete the enrolment process as specified in point 3.
Non-european students must also check with the local Italian Diplomatic Authorities how to apply for a VISA. Procedures may take long time and follow specific time frames therefore applicants are suggested to start the application on time as IED will issue the necessary documentation to apply for a VISA upon completion of enrolment as specified in point 3.
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