The Business for Arts and Culture - IED Venice Master at Istituto Europeo Di Design (IED) - in Italy and Spain provides an in-depth theoretical preparation, combined with a creative and managerial vision allowing students to define and manage specific projects and/or create start-ups within the cultural sphere. The range of institutions and partners include museums and the traditional sectors of the cultural heritage, the world of media and communications, and the material culture.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding


The Business for Arts and Culture - IED Venice Master at Istituto Europeo Di Design (IED) - in Italy and Spain is designed in response to the need for multi-skilled individuals in the cultural industry, who can handle projects related to different areas (contemporary art, fashion, design, crafts, theater, music, events, and performing arts) in a sustainable perspective, both at national and international level.

Methodology and structure: On the assumption that culture is not just an abstract idea and the arts, figurative and plastic, are increasingly part of a market and a system with specific rules similar to those of other sectors, the Master in Business Administration for Arts and Culture enables practitioners to respond to market changes typical of a broad spectrum of cultural institutions, by focusing on a project and finding the means to develop it. Students undertake a course based on continuous discussion with professors and classmates, which combines lectures, workshops, educational visits and meetings. The last three months of the course are dedicated to the development of a business plan, a real portfolio of skills applicable to a real market. The project can be undertaken individually or in group.

The course is divided in four main educational areas. At the end of each unit, students are required to undergo an examination in order to demonstrate their knowledge and theories encountered previously and in relation to the course learning outcomes.

The first unit "KEY ELEMENTS OF CONTEMPORARY ARTS AND CULTURAL EVENTS" equips students with the foundations of the contemporary culture field and examines its latest developments, both at national and international level. Students will investigate History of Contemporary Art as well as Critics, the system of Art and its market.

The second unit "KEY ELEMENTS OF CULTURAL ECONOMICS AND PROJECT MANAGEMENT" is designed to enable students to approach the operational tools in order to turn their project ideas into job opportunities. The methodology starts from an economic and creative approach, based on the fundamentals of the Economy of Culture, Business Planning, Project Cycle Management, Marketing, Crowd Founding, and initiatives of active involvement, and then engage students in developing a specific focus on how to create a start-up or cultural activity in the sector.

Heritage, industrial and material Culture are the focus of the unit "CULTURAL SECTORS". Specific workshops and educational visits made in collaboration with the industry practitioners stimulate students for possible contamination between the different areas, and demonstrate the results already achieved in the fields of fashion, design, crafts, tourism and the performing arts , thanks to the help provided by new technologies.

A specific attention is given to the 15th International Architecture Exhibition organized by the Venice Biennale.

The final unit "ENTREPRENEURSHIP EXPERIENCE" culminates in a Masters Project, which offers the opportunity to develop, with the support of supervisors and tutors, students’ project idea. Based on personal interests and aspirations, students are challenged to design a business plan, useful in a practical way at the end of the course as a business card to be presented to institutions or non-profit organizations operating in the market.

Career opportunities: At the end of the course, participants can enter roles within structured organizations and cultural institutions or museums, or create opportunities on their own, work in the field of non-profit organizations or manage a cultural project.

Programme Structure

Area 1
  • Contemporary art history & its latest development
  • Critical issues in contemporary art
  • Operators in the contemporary arts system
  • Art market: trends and emerging markets
Area 2
  • Key elements of cultural economics
  • Solving problems through an indirect and creative approach
  • Project cycle management for cultural sector
  • Business planning for cultural sector
  • Crowd funding and engagement actions
  • Marketing for the arts
  • Social media and the arts
  • Entrepreneurship in the cultural sector
  • Public museum and private foundation
  • Fashion design 4
Area 3
  • Cultural event
  • Analysis of a cultural event: the venice 15th architectural biennale
  • Cultural heritage
  • Arts foundation
  • Fashion and the arts
  • Material culture
Area 4
  • Final thesis project

Detailed Programme Facts

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English Language Requirements

You only need to take one of these language tests:

  • Minimum required score: 5.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

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  • Minimum required score: 68

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

Entry Requirements: This masters programme is aimed at graduate students interested in working in the field of contemporary art and cultural entrepreneurship, but also at practitioners and consultants who are already operating in related sectors, interested to broaden their perspective and their desire to acquire new ideas and expertise.

To get the most out of IED Master courses a level 5.5 IELTS (68 TOEFL IBT or equivalent) of language proficiency in English is required. To prove the necessary language proficiency the applicant has to present a language certificate issued by authorised bodies or undergo a language assessment test


Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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