M.A. Design, Innovation & Brand Management

University for the Creative Arts

Application deadline: You can apply throughout the year
Tuition fee:
  • £ 4,230 / Year (EEA)
  • £ 11,290 / Year (International)
Start date: September  2015
Duration full-time: 12 months
Languages:
  • English
Location:
Disciplines:
Delivery mode: On Campus
Educational variant: Part-time, Full-time

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Description

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MA Design, Innovation & Brand Management gives you the opportunity to study a combined curriculum that significantly improves your professional and managerial capabilities.
The course encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important.

The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development.For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.As a student on this course, you will benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses.
Key study topics include: * Exploratory project
* Research and communication methods
* Theoretical discourse
* Professional practice
* Work placement opportunity
* Final project culminating the ideas and concepts developed throughout the course.

As a student on this course, you will benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses.How this course is taughtYou are taught through a range of lectures, seminars, industry visits and group tutorials. There is a strong emphasis on independent research.Full-time students have scheduled teaching and/or activities for up to two days a week and have access to workshops and studios for a further three days as agreed with their subject specialist tutor.

Contents

How this course is assessed

You are assessed on evidence of your knowledge, understanding through application of ideas, research and methodological structure and your technical and applied skills.

Syllabus (14/15*)During the course you acquire the key fundamental concepts of business management in the creative industries through lectures, seminars and workshops, as well as individual research, identification of an area of individual inquiry, project development and then realisation through a major project.

Stage 1

* Research and Method - this unit offers a shared, common starting point for postgraduate level study through two distinct components:
1) Method - focuses on practice. In response to a brief (or a series of briefs) you will explore research and practice appropriate to Design Innovation & Brand Management at postgraduate level.. Through this brief you will also be inducted into the use of workshops and facilities relevant to your practice.
2) Research - is designed to support and advance the project work produced during the rest of your MA study through a developed investigation of research methods. You will define, articulate and critically reflect upon the research concerns of your own practice during this unit, thereby underpinning and enhancing your knowledge and understanding of the chosen field of study, as well as developing your ability to communicate this in a variety of ways
* Exploratory Practice - focuses upon self-directed practice in which you will define and develop individual rationales and methods of working. Research and practice will be directed and guided by a Project Proposal in which you negotiate and review your practice with your tutor.

Stage 2

* Reflection and Development - the work undertaken in this unit should build on the research questions you initiated and explored in the Exploratory Practice unit. Although you will not have concluded your research project, the work completed for this unit should be considerably more resolved and establish a clear line of inquiry - through materials, concept or context. Within this unit you may decide to undertake a number of separate 'tasks' with a coherent set of aims or a single project spread across the unit, your work may be practical or theoretical in nature. Throughout the unit you will be encouraged to critically reflect on the development of your project.
* Professional Practice and Creative Project Management - this unit comprises of two distinct components. These components help you to evaluate and understand your practice from both professional and theoretical perspectives:
1) Professional Practice - to enable and empower you to operate within the field of Design, Innovation & Brand Management you are expected to undertake some form of professional practice during this semester establishing external links appropriate to your subject area as agreed with your tutor.
2) Creative Project Management - provides you with a framework to facilitate your progression towards the Final Project by practicing project management skills delivered in the unit. Two established models will form the foundation of Project Management. These are transferable to creative enterprise and employment, both in the commercial and public sector. Regardless of career prospects or type of goal, they embody a practical framework for setting, achieving and evaluating objectives.

Stage 3

* Final Project - is the culmination of your studies and will form an exposition of the central ideas and concepts developed throughout your MA. As such it should achieve a resolution to previous project units and demonstrate evidence of advanced conceptual, theoretical and technical capability over an extended period of self-directed study.

Requirements

Entry requirements
A good Honours degree (normally 2:1 or above) or equivalent qualification in your chosen subject or a related discipline including creative industries, humanities and social sciences qualifications, and/or;
Relevant work experience, demonstrating your ability to study at postgraduate level.
English language requirements
If your first language is not English a certificate is required as evidence that you have an average IELTS score of 6.0 (with a minimum of 5.5 in each individual component) or equivalent.
You may be offered a place on a course on the condition that you improve your English language and study skills. We offer two pre-sessional English language courses which can improve your IELTS score by a maximum of 1.0 and 0.5, or equivalent.
Portfolio
Your portfolio should show the range and level of your creative and/or professional skills. To study the Design & Atelier specialism you need to complete a project proposal. Your proposal should be approx two A4 pages in length, ideally with illustrations and detail a project that you would like to research, plan and develop during your time on the course.

English Language Requirements

IELTS band: 6

IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa.

The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

Funding

Studying abroad may seem like a big financial commitment, however if you control your finances well and budget ahead then you will find it much more manageable.

Funding available from UCA

* Fixed fees - UCA operates a fixed fees policy which means that once you enrol on your course, your fees remain at the same level for each year of study until you graduate.This means that if you start a pre-degree course and continue onto an undergraduate course and then an MA, your fees will remain unchanged over the course of your studies. For more information about the fixed fees policy please see the fixed fees web pages.
* International Student Fund - is a limited fund for supporting International and EU students experiencing unexpected financial crisis. An example of this could be because your usual source of income has either been delayed or lost, or you have had to pay unplanned and unavoidable costs. For further information please contact UCA's advice centres, contact details for them can be found on the advice and student finances pages.
* UCA Creative Scholarships - designed to support students in a variety of disciplines, allocated on merit, with eligibility varying from scholarship to scholarship. Details about these will be available from spring 2013. Please visit our UCA Creative Scholarships pages for more information.

Financial support available from other sources

* Your local British Council office - can provide you with details of scholarships and other sources of funding that you can apply for as an international student. For details of British Council offices where you live, please see UCA in your country and click on the Country Contacts for your country.

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