M.A. Fashion: Promotion, Marketing & Branding

University for the Creative Arts

Application deadline: You can apply throughout the year
Tuition fee: Not specified
Start date: September  2014
Duration full-time: 12 months
  • English
Delivery mode: On Campus
Educational variant: Part-time, Full-time

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Fashion can be the subject as well as the object of promotion, marketing or branding. This means that fashionable goods can be employed to advertise a lifestyle, concept, corporate identity or to define a brand, as well as being promoted or marketed as designed objects themselves.

The relationship between commodity and image within fashion maps out a field for productive challenges that is more open than in any other area of the creative industries. As the distinction between promotion, marketing and branding now appears very fluid, you are tutored through projects and concepts rather than being confined by established categories of promotional activity.

Final projects supported vary and could include a product launch, the design of graphic logos and merchandising, as well as global marketing analyses and the invention of brand concepts

Throughout the course you combine technical expertise with conceptual thinking, learning through a variety of media, considering both the creative core and the progressive peripheries of fashion.

This course suits those who work, or aspire to work, within the extended field of the fashion system. This field is defined by the application of fashion's ever-changing search for expression and conceptualisation to other creative professions, as well as by the production of clothes and accessories, and theoretical reflection.

How this course is taught

The course progresses from a taught mode to self-directed work. Throughout personal tutorials ensure a balance between formal instruction and individual supervision.

How this course is assessed

The assessment is divided between written assignments and practical projects. In the first stage, both design/media projects and written texts are assessed. In the second stage, you complete a research paper and stage an interim exhibition. In conclusion, you submit a personal project, a reflective critical paper and a publication/dissemination.

Key study topics include:

* Develop and refine your personal fashion project through a series of practical and written assignments.
* Research your personal project
* Seminar series and study trips help to support your research and introduce you to new materials, methods and ideas
* Realise and publish your personal project.


Syllabus (11/12*)

The below course content applies to all the specialisms of the MA Fashion course at UCA Rochester, although the subject chosen for the personal project, and the nature of the work submitted at the end of each semester will vary from specialism to specialism, and depend upon the your creative interests and professional ambitions.

Stage 1

* Research Methods for Creative Practice- this unit, which is shared by all postgraduate students at UCA Rochester, you are introduced to significant methodologies and approaches to research for creative projects. You are given a range of suggested techniques for the investigation of primary and secondary research material. You are required to complete a Reflective Journal that displays your choice of approaches, techniques and materials in an original fashion. You are also asked to work in small interdisciplinary groups to test out a selection of research methods and present your findings.
* Contemporary Issues in Material and Visual Culture- this series of lectures and seminars is shared by all postgraduate students at UCA Rochester. It presents and debates a comprehensive selection of recent topics within design and visual culture as well as the arts and creative industries. You are required to complete an essay of 3-4,000 words that reflects on one or more of the lecture topics in the context of the research for your personal project.
* Creative Practice - develop your creative practice in order to inform the detailed development of your project proposal for stages 2 and 3 of the course.

Stage 2

* Project Development - This stage is devoted to the development of your personal project, including research into the conceptual contexts and experimentation with materials and techniques. You are asked to produce a body of research and development work for submission. This submission includes a research paper of 4-5,000 words that details the development work and provides evidence of the research process as well as its critical evaluation.

Stage 3

* Project Realisation and Critical Reflection- you realise your final project through an appropriate, productive process. This culminates in a final exhibition displaying the personal project (whether it be a collection of garments or accessories, a branding portfolio, a media publication, or any other appropriate outcome) in a final, professional form. This process is documented in a critical paper of 4-5,000 words. If you choose to graduate with a dissertation (which might be the most suitable outcome of research into fashion branding or fashion management, for instance) this paper becomes integrated into that dissertation, which should be 18 - 20,000 words in length.
* Project Publication and Dissemination - you are asked to communicate your final project to a relevant audience in a creative and professional format. The resulting publication 'folder' which can take any material form or style should contextualise the your work and promote it to the chosen audience.

For further information please view the full programme specification

* Please note the syllabus content is for the academic year indicated and is provided as a guide. The content of the course may be subject to change.


Entry requirements

* A good Honours degree (normally 2:1 or above) or equivalent qualification in your chosen subject or a related discipline including creative industries, humanities and social sciences qualifications, and/or;
* Relevant work experience, demonstrating your ability to study at postgraduate level.

English language requirements

If your first language is not English a certificate is required as evidence that you have an average IELTS score of 6.0 (with a minimum of 5.5 in each individual component) or equivalent.

You may be offered a place on a course on the condition that you improve your English language and study skills. We offer two pre-sessional English language courses which can improve your IELTS score by a maximum of 1.0 and 0.5, or equivalent.


Your portfolio should show the range and level of your creative and/or professional skills. To study the Design & Atelier specialism you need to complete a project proposal. Your proposal should be approx two A4 pages in length, ideally with illustrations and detail a project that you would like to research, plan and develop during your time on the course.

English Language Requirements

IELTS band: 6

IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa.

The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

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