Design, Innovation and Brand Management, M.A.

  • N/A
    Application Deadline
  • 12 months
    Duration
  • Tuition
    12300
    Tuition (Year)
    6000
    Tuition (Year)
  • English (take IELTS)
    Language
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

Our course encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important.

The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development.

For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.

As a student on this course, you'll benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses.

Key study topics include:

  • Exploratory project
  • Research and communication methods
  • Theoretical discourse
  • Professional practice
  • Work placement opportunity
  • Final project culminating the ideas and concepts developed throughout the course.

Programme Structure

Courses:

  • Research and Method
  • Exploratory Practice
  • Reflection and Development
  • Professional Practice and Creative Project Management
  • Final Project

Detailed Programme Facts

  • Full-time duration 12 months
  • Study intensity Full-time
  • Languages
    • English
  • Delivery mode
    On Campus

Test Scores

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Academic Requirements

Minimum requirements

  • A good honours degree (normally 2.1 or above) or equivalent qualification in your chosen subject or a related discipline
  • Relevant work experience, demonstrating your ability to study at postgraduate level.

Tuition Fee Per Year

  • GBP 12300 International
  • GBP 6000 EU/EEA

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.