Master Marketing Management

ESERP Business School | Barcelona , Spain | Madrid , Spain
The educational content of the Master in Marketing Management in Madrid (Bilingual) is adapted to the requirements of the European Higher Education Area, offering 60 ECTS credits, thereby ensuring an ongoing effort to improve management skills, as well as to provide for the optimal development of such personal qualities as initiative, teamwork or critical thinking.
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The educational content of the Master in Marketing Management in Madrid (Bilingual) is adapted to the requirements of the European Higher Education Area, offering 60 ECTS credits, thereby ensuring an ongoing effort to improve management skills, as well as to provide for the optimal development of such personal qualities as initiative, teamwork or critical thinking.

ESERP Master in Marketing Management in Madrid places special emphasis on professional skills development, always founded on the most up-to-date knowledge, allowing students to practice applying the most innovative techniques and tools in a strategic fashion. To accomplish this we can call upon a Faculty composed of professional specialists who can introduce into the classroom the real-world problems of todays businesses, while providing online tracking for the student.

In order to integrate students into business world, as well as into the process of decision-making, a system of dynamic and active learning is applied, using as one teaching tool among others, the Case Study and Simulation Method.

Detailed Course Facts

Tuition fee
  • EUR 6500 Year (Non-EEA)
  • EUR 6500 Year (EEA)
  • Reservation: 1,000 ;
  • Remaining Balance: At the beginning of the Master or in 10 monthly payments of 550 ;
  • If the master is paid in full in one payment, there is a discount of 300
Start date Monday and Wednesday from 19h to 22h
Credits (ECTS) 60 ECTS
Duration full-time 9 months
Delivery mode On Campus
Educational variant Part-time
Intensity Flexible
Duration part-time 9 months

Course Content

Study program
  • Module 01: Marketing and Sales Management at the Company. Organization.
  • Module 02: Customer Marketing: Techniques to Attract More Customers and Customer Loyalty. Possible Scenarios to Enter the Market.
  • Module 03: Marketing in Industrial and Service Companies
  • Module 04: Technological Innovation Applied to Marketing.
  • Module 05: Globalization and Internationalization of Markets.
  • Module 06: Positioning and Strategy for Products and Brands.
  • Module 07: Strategic External Analysis: New Markets, Control of New Distribution Channels.
  • Module 08: Product Manager: Policy Design and Implementation. Marketing Plan.
  • Module 09: Sales Forecasts.
  • Module 10: Product Margins Optimization. Price Policy.
  • Module 11: Analysis of Consumer Behavior.
  • Module 12: Benchmarking, Outsourcing and Task Force.
  • Module 13: Promotions: Trade Fairs, Conventions and Congresses.
  • Module 14: Determining Global Commercial Budgets.
  • Module 15: Branding: Managing Brand Value.
  • Module 16: Digital Marketing. Web 2.0 and Social Networks.
  • Module 17: Social Responsibility Marketing: Strategies.
  • Module 18: Renaissance Balanced Scorecard.
  • Module 19: Business Game: Simulation of Corporate Management.

Case Study and Simulation Method , combining theoretical presentation with analysis and discussion of practical business cases (case studies are provided by ESERP Business school, IESE Business school, Stanford Graduate School of Business, Harvard Business School, among others).

  • ITT-TM Methodology Intelligence Training Technology, ESERP Business School utilizes this method in reference to its primary objective of academic education based on three pillars:
    • KNOWLEDGE: Knowledge + Case Method. Using the case method of simulation, combined with self-assessment and self-understanding systems, because what is not practiced is not learned.
    • KNOW-HOW: Consulting Method. Self-diagnostic tools to apply to your organization, because what is not practiced is forgotten.
    • CAN DO: Management System. Technological systems to apply the techniques and policies to senior management for decision-making through innovation.
  • Balanced Scorecard Method: Renaissance Balanced Scorecard. Tool approved by the creators of the Balanced Scorecard, David Norton and Robert Kaplan of Harvard Business School, for:
    • Cost management by activity.
    • Process management of activities
    • Margin Optimization
    • Financial Management
    • Marketing Management

English Language Requirements

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Must meet and certify one of the following requirements:

University degree

Spanish or EU students must submit a photocopy of the official university seal University original source, or a notarized photocopy of the original degree. In the event that your degree is being processed, provisionally may submit an original certificate of completion of studies and academic record your qualifications, both documents signed and sealed by the educational institution.

In the event that the title is issued in a language other than Spanish, English, Portuguese or French, must present a certified translation into Spanish duly notarized.

  • EU students must present a photocopy of the degree to which should have the Hague Apostille previously applied (which is stamped with the seal of their own consulate, or that of the Spanish embassy) or the equivalent legal stamp, in the event that your country is not a signatory of the Hague Convention (the university where the student has studied will inform him/her).

3 years of professional experience

In the case of not having the required university degree, ESERP can enroll you in its Masters' Degree programs if at least 3 years of professional experience can be established, by submitting a Certificate issued by the Company and signed by the relevant Manager(and stamped by the Company), stating the period over which the work was performed, and a brief description of their duties.

The student may submit multiple certificates from different companies, provided that the total adds up to a minimum of 3 years experience. All certificates must be original.

To obtain the degree of the Rey Juan Carlos University, you must present an official University Degree, or a Certificate that shows 5 years of professional experience.

Work Experience

No work experience is required.

More Information


Students who enroll and complete ESERP's Own Study Plan, attending internationally-based lectures that will teach them according to the annual academic calendar, and who pass the work load, as agreed upon, will receive the corresponding academic accreditation, as issued by the associate Universities and Schools detailed below:

  • European Communication School, Francia Bélgica

  • Staffordshire University, Reino Unido

  • Management School of Maastricht, Holanda

  • Faculty Applied Sciences, Schmalkalden, Alemania

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