Master in Marketing Management
ESERP Business School - Madrid campus
| Tuition fee: |
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| Start date: | October 2013 |
| Credits: | 60 ECTS |
| Duration full-time: | 9 months |
| Languages: |
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| Location: |
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| Delivery mode: | On Campus |
| Educational variant: | Part-time |
Description
Objectives
The students, during the program will develop:
- High organizational skills, strategic and directive abilities.
- Adaptability to changing environment and technological innovations.
- Ability to create strategic and operational plans with the top executive levels.
- Team working.
- Ability to perform critical analysis and solving abstract situations.
- Efficiency in fast identifying, analyzing problems and reaching the best solution, covering all possible variables.
- Open mind to social, economical and cultural changes.
- To accept and administrate responsibilities.
Also, the student will develop a high enrichment in the personal, cultural and professional areas while performing daily activities, transforming the lost of learning in benefit of the enterprise productivity, both for the enterprise and organizations.
Through the teaching, all performed by high qualified business experts, we get to prepare the student with the tools and necessary knowledge to take decisions in the enterprise, organization, business environment, while analyzing: markets globalization, operations quality systems, projects budget organization, sociological variables, strategic planning and productivity analysis, as well as the ethical principles that should be supported in any enterprise by its directors.
Teaching Staff
ESERP has a teaching staff that is distinguished by their professional experience tested in the several areas that are imparted. This allows the teachers to expose their subjects with full knowledge of the facts, in a real and operational approach. Likewise, teaching staff members are used to imparting sessions, using the most modern pedagogical methods, and they fill high positions in management for the most important national and foreign companies.
Teaching staff members reconcile their teaching role with their business activity, through applied research, publication of books, articles, practical cases and technical notes.
Contents
Methodology
Case Method and Simulation
Case Method and simulation, combining theory with the analysis and discussion of the business practical cases (practical cases of ESERP Business School, IESE Business School, Queens University, IMD International, Harvard Business School and some others).
Renaissance Balanced Scoreboard
Tool homologated by the creators of the Balance Scorecard Methodology, David Norton and Robert Kaplan from the Harvard Business School to be applied on:
- Costs obtained by activities
- Activities process optimization
- Finance Strategic Operations
- Marketing Operations
Intelligent Technology
It is used as well the Intelligent Technology, to solve in the most efficient way all the business situations and activities.
The master is developed in sessions taught by faculty members, professionals and business executives from the different areas of specialization. It is completely necessary that, in order to obtain the Master certification, the students should attend an 80% of all the classes; to succeed the final Master project, and all the evaluations and exams that will take place through the courses.
The 1,500 hours will be distributed within the classes and the additional projects managed part time by our staff as well as the team work, individual preparation and the creation of the final project.
Requirements
To have at least one of the following requirements:
- University Diploma
- Accreditation of 3 years professional experience
Work Experience
At least 3 year(s) of work experience are required.
Funding
You can get information on scholarships granted by the ESERP University Foundation by calling 902 33 18 33 or by e-mail: This e-mail address is protected against spam bots.: becas@eserp.com
You are normally required to take an English Proficiency Test if you come from a non-English speaking country.
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