The Graduate School of Communication offers several Master's programmes to prepare students for a career in the broad field of Communication Science.
Internationally orientated and consistently high ranked, the Graduate School of Communication offers a stimulating learning environment to get prepared for a career in the field of Communication Science. You will focus on the dynamics and effects of media and communication in society and choose a Master track to specialize in one of four areas: * Corporate Communication * Political Communication * Entertainment Communication * Persuasive Communication During the first semester, you will take two specialization seminars (12 ECTS each) in the track of your choice. In preparation for the Master's thesis, you will also take a methods course (6 EC). Adding to an open and informal environment, all seminars are offered in groups with a maximum of 25 participants. The second semester consists of two elective courses (6 ECTS each), allowing you to either focus further on the area of your Master's track or to broaden your knowledge in another area of Communication science. Finally, you will conduct and write an individual Master's thesis (18 ECTS) under the individual guidance of a senior staff member.
This programme has a workload of 60 ECTS.
Corporate Communication focusses on the role of communication as a strategic instrument. The emphasis is on the development, refining, execution and effects of communication strategies.
Entertainment media is a multi-billion dollar industry. Companies, broadcasters, governments, and the general public: they are all interested in how and why this is used, albeit for different reasons.
This track addresses those communication processes intended to achieve specific persuasive goals, for instance, marketing communication, health education, and public information campaigns.
Political communication addresses issues that are at the core of our democracties. It provides wide understanding of the role and significance of media, journalism and information for public opinion.
Previous education: The MSc Communication Science seeks students with a Bachelor or equivalent degree in Communication Science. Ideally, applicants will also have sufficient knowledge of research methodology.
Grade average: Applicants of the Master's programmes are expected to have an overall grade point average (GPA) equivalent to at least: * B/3.0 (GPA US System) * a 2nd class honours / upper division British system * C (ECTS System) * 7,0 (Dutch EC-System)
Additional language requirements:
No work experience is required.
Accredited by: NVAO in: Netherlands
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A modern university with a rich history, the University of Amsterdam (UvA) traces its roots back to 1632, when the Golden Age school Athenaeum Illustre was established to train students in trade and philosophy. Today, with more than 30,000 students, 5,000 staff and 250 study programmes (Bachelor's and Master's), many of which are taught in English, it is one of the larger comprehensive universities in Europe.
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