The Graduate School of Communication offers several Master's programmes to prepare students for a career in the broad field of communication science.
In the first semester each track within the Master's programme in Communication Science consists of two required core courses of 12 EC each. Furthermore, students will complete a method course (6 EC). In the second semester, students complete two elective modules of 6 EC each and a Master's thesis (18 EC). You are required to take the two core seminars (24 EC in total) and write your thesis (18 EC) within one track. The electives can be chosen freely from the other tracks. You can choose from the following four tracks: * The Corporate Communication track * The Political Communication track * The Youth and Media track * The Persuasive Communication track You are required to take the two core seminars (24 EC in total) and write your thesis (18 EC) within one track. The electives can be chosen freely from the other tracks. The seminars are offered in groups limited to a maximum of 25 participants. The thesis is written on an individual basis. In addition to the one-year Master's programme in Communication Science, we also have a two-year Research Master's programme in Communication Science, which is being offered in English.
This programme has a workload of 60 ECTS.
Corporate Communication focusses on the role of communication as a strategic instrument. The emphasis is on the development, refining, execution and effects of communication strategies.
Entertainment media is a multi-billion dollar industry. Companies, broadcasters, governments, and the general public: they are all interested in how and why this is used, albeit for different reasons.
This track addresses those communication processes intended to achieve specific persuasive goals, for instance, marketing communication, health education, and public information campaigns.
Political communication addresses issues that are at the core of our democracties. It provides wide understanding of the role and significance of media, journalism and information for public opinion.
Previous education: The MSc Communication Science seeks students with a Bachelor or equivalent degree in Communication Science. Ideally, applicants will also have sufficient knowledge of research methodology.
Grade average: Foreign students of the Master's programmes are expected to have an overall grade point average (GPA) equivalent to at least: * B/3.0 (GPA US System) * a 2nd class honours / upper division British system * C (ECTS System) * 7,0 (Dutch EC-System)
Additional language requirements:
No work experience is required.
Accredited by: NVAO in: Netherlands
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A modern university with a rich history, the University of Amsterdam (UvA) traces its roots back to 1632, when the Golden Age school Athenaeum Illustre was established to train students in trade and philosophy. Today, with more than 30,000 students, 5,000 staff and 250 study programmes (Bachelor's and Master's), many of which are taught in English, it is one of the larger comprehensive universities in Europe.