Marketing and Strategy, M.Sc.

  • Application Deadline
  • 12 months
    Duration
  • Tuition
    14500
    Tuition (Year)
    10000
    Tuition (Year)
  • English (take IELTS)
    Language
University rank #601 ,
Their lectures are designed with employability in mind; expert guest speakers from companies like Santander, Barclaycard, Avios and other blue-chip organisations come to Kingston to present the latest market knowledge.

About

Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

Learning in action: as a student on this course you will design robust marketing strategies that create value and give your company the edge over competitors. You will see how your decisions impact on company performance when you compete with other students to become market leader in a computerised simulation. You will prepare consulting reports for real business clients during your integrated consultancy project. With easy access to central London, there are plenty of opportunities to build up a network of contacts.

Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in marketing manager and consultant roles, with many now at marketing director level or above.

Reputation: Kingston Business School maintains a strong reputation for its marketing programmes. Top industry practitioners from companies such as Diageo Great Britain, agencies such as Iris and trade bodies such as the Institute of Promotional Marketing consult with us to ensure that our marketing courses give you the skills needed by industry. Learn more about our Marketing Expert Panel.

Accreditation

Officially accredited/recognized by the Privy Council, Kingston University is a large (enrollment range: 20,000-24,999 students) coeducational higher education institution. Kingston University offers courses and programs leading to officialy recognized higher education degrees such as bachelor degrees, master degrees, doctorate degrees in several areas of study.

Programme Structure

Courses include:

  • Strategic Marketing Decisions
  • Marketing Simulation
  • Buyer Behaviour
  • Integrated Marketing Communications
  • Global Marketing Management
  • Market Research and Data Analysis
  • Research Proposal and Dissertation

Detailed Programme Facts

  • Full-time duration 12 months
  • Study intensity Full-time
  • Credits
    60 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score: 6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

  • Minimum required score (Grade B): 193

    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

Academic Requirements

What you need to apply for this course

A good bachelor's degree, or equivalent, in any discipline.

English language requirements

All non-UK applicants must meet our English language requirement, which is Academic IELTS of 6.5 overall, with no element below 6.0. Make sure you read our full guidance about English language requirements, which includes details of other qualifications we consider.

Applicants who do not meet the English language requirements could be eligible to join our pre-sessional English language course.

Applicants from a recognised majority English speaking countries (MESCs) do not need to meet these requirements.

StudyPortals Tip: Students should consider taking one of the Pre-Master's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Masters

Tuition Fee Per Year

  • GBP 14500 International
  • GBP 10000 EU/EEA

Funding

Kingston Business School bursaries

  • For Home/EU and international students:
    • Five Diana Winstanley bursaries worth £2,000 each.
    • Five Diana Winstanley bursaries worth £1,000 each.

Please visit the bursaries page for full application details.

Kingston University scholarships and bursaries

  • For international students:
    • £3,300 scholarships for full-time international students.
    • 10% discount on fees for Kingston alumni (alumni loyalty bursary).
    • 10% discount on fees for family members of Kingston alumni (family loyalty bursary).
  • For Home/EU students:
    • up to £3,000 Annual Fund scholarships.

To apply for any scholarship or bursary you must already be in possession of a firm offer on the programme and have paid your course fee deposit

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.