M.Sc. Marketing and Strategy

  • On Campus
  • 12 months
  • GBP14500 per Year (International

    Tuition fee for the international students.

    GBP10000 per Year (EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

  • English ( Take IELTS test or Find a course )
| London, England, United Kingdom
Their lectures are designed with employability in mind; expert guest speakers from companies like Santander, Barclaycard, Avios and other blue-chip organisations come to Kingston to present the latest market knowledge.



Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

Learning in action: as a student on this course you will design robust marketing strategies that create value and give your company the edge over competitors. You will see how your decisions impact on company performance when you compete with other students to become market leader in a computerised simulation. You will prepare consulting reports for real business clients during your integrated consultancy project. With easy access to central London, there are plenty of opportunities to build up a network of contacts.

Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in marketing manager and consultant roles, with many now at marketing director level or above.

Reputation: Kingston Business School maintains a strong reputation for its marketing programmes. Top industry practitioners from companies such as Diageo Great Britain, agencies such as Iris and trade bodies such as the Institute of Promotional Marketing consult with us to ensure that our marketing courses give you the skills needed by industry. Learn more about our Marketing Expert Panel.

Detailed Course Facts

Start dates and application deadlines

Starting in

    Apply until:
  • ( General

    General deadline, applies to everyone.


Dates reflect the university's timezone.

Tuition fee
  • GBP14500 per year ( International

    Tuition fee for the international students.

  • GBP10000 per year ( EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

Credits (ECTS) 60 ECTS
Duration full-time 12 months
Delivery mode On Campus
Educational variant Full-time

Course Content

Courses include:

  • Strategic Marketing Decisions
  • Marketing Simulation
  • Buyer Behaviour
  • Integrated Marketing Communications
  • Global Marketing Management
  • Market Research and Data Analysis
  • Research Proposal and Dissertation

English Language Requirements

CAE score
193(Grade B)

IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more


What you need to apply for this course

A good bachelor's degree, or equivalent, in any discipline.

English language requirements

All non-UK applicants must meet our English language requirement, which is Academic IELTS of 6.5 overall, with no element below 6.0. Make sure you read our full guidance about English language requirements, which includes details of other qualifications we consider.

Applicants who do not meet the English language requirements could be eligible to join our pre-sessional English language course.

Applicants from a recognised majority English speaking countries (MESCs) do not need to meet these requirements.

Admission to UK universities often requires that students have completed a recognized Bachelor's degree. International students should consider taking a Pre-Master to gain access to UK universities when:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Masters

More Information


Officially accredited/recognized by the Privy Council, Kingston University is a large (enrollment range: 20,000-24,999 students) coeducational higher education institution. Kingston University offers courses and programs leading to officialy recognized higher education degrees such as bachelor degrees, master degrees, doctorate degrees in several areas of study.

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Kingston University

London, United Kingdom

United Kingdom Whether you're developing a new product, looking to increase efficiency or upskill your staff, we can help you to grow your business through access to our knowledge, expertise and resources. Kingston University is the largest provider of higher education in south-west London. We are renowned for teaching excellence across our faculties and have established ourselves as a growing force in research.

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