M.Sc. Marketing and Strategy

Kingston University | London , United Kingdom
Designed for graduates of any discipline, this Marketing MA course will launch your career in marketing by teaching you the latest in marketing theory and practice. You will study eight core modules, plus an extra module of your choice, addressing the latest issues in marketing theory and practice.



Designed for graduates of any discipline, this Marketing MA course will launch your career in marketing by teaching you the latest in marketing theory and practice. It will prepare you for a variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business-to-business marketing and not-for-profit marketing. It will also prepare you for a career in specialist marketing areas, such as market research, advertising, public relations and direct marketing.

What will you study?

You will study the latest issues in marketing theory and practice. You will learn about the operational management decisions that form the basis of the marketing plan from an international perspective. You will look at how marketing strategy places marketing management decisions and marketing plans within the broader framework of the organisation's corporate structure, industry and business environment.

You will examine the principles and theory of investment behaviour and their relevance to marketing decisions. You will also focus on the collection, analysis and use of marketing data for marketing decisions, as well as the behaviours of buyers. In addition you will be introduced to advertising, sales promotions and public relations, and the importance of an integrated communications campaign.

Detailed Course Facts

Application deadline 14 September 2015 for September 2015 entry. International students:11 September 2015 for September 2015 entry.
Tuition fee
  • EUR 14300 Year (Non-EEA)
  • EUR 10000 Year (EEA)
Start date
Credits (ECTS) 60 ECTS
Duration full-time 12 months
Delivery mode On Campus
Educational variant Full-time

Course Content

Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules

  • Buyer Behaviour
  • Data Analysis
  • Global Marketing Management
  • Integrated Marketing Communications
  • Market Research
  • Marketing Finance
  • Marketing Strategy
  • Planning Your Career in Marketing and Communications
  • Strategic Brand Management
  • Research Methods and Dissertation

English Language Requirements

CAE score
193(Grade B)

IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more


We welcome applications from those who possess a 2:1 honours or equivalent degree in any subject.

Holders of non-UK degree qualifications will be subject to the University's normal entry procedures with regard to the assessment of the equivalence of qualifications. In exceptional circumstances other qualifications may be considered.

Holders of non-UK degrees will be subject to the University's normal entry procedures for equivalence of qualifications.

What next?

This is an intensive course and you will be expected to have a high degree of motivation. You'll need to have the ability to work effectively on your own and with others. Focus, maturity and commitment are qualities that we will be looking for.

If you have any queries regarding your eligibility, you are invited to contact the course administrator who will be happy to advise you.

International students

All non-UK applicants must meet our English language requirements. For this course it is Academic IELTS of 6.5 overall, with special conditions in all elements. Please make sure you read our full guidance about English language requirements, which includes details of other qualifications we'll consider.

Applicants who do not meet the English language requirements may be eligible to join our pre-sessional English language course.

Applicants from one of the recognised Majority English Speaking Countries (MESCs) do not need to meet these requirements.

Work Experience

No work experience is required.

More Information

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Kingston University, United Kingdom

United Kingdom Kingston Business School and Kingston Law School are key parts of Kingston University, the largest higher education provider in South West London, with more than 23,000 students enrolled on full and part-time courses. We run some of the longest established business and law courses in the UK. Our mission is to provide and unlock opportunities in business, management and the law and we do this by offering a comprehensive set of courses with an absolute dedication to student achievement and relevance.

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