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M.Sc. Marketing
Kingston University
| Application deadline: | August 31; August 3 |
| Tuition fee: |
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| Start date: | September 2013 |
| Credits: | 60 ECTS |
| Duration full-time: | 12 months |
| Languages: |
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| Location: |
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| Disciplines: | |
| Delivery mode: | On Campus |
| Educational variant: | Full-time |
Description
Designed for graduates of any discipline, this Marketing MA course will launch your career in marketing by teaching you the latest in marketing theory and practice. It will prepare you for a variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business-to-business marketing and not-for-profit marketing. It will also prepare you for a career in specialist marketing areas, such as market research, advertising, public relations and direct marketing.
What will you study?
You will study the latest issues in marketing theory and practice. You will learn about the operational management decisions that form the basis of the marketing plan from an international perspective. You will look at how marketing strategy places marketing management decisions and marketing plans within the broader framework of the organisation's corporate structure, industry and business environment.
You will examine the principles and theory of investment behaviour and their relevance to marketing decisions. You will also focus on the collection, analysis and use of marketing data for marketing decisions, as well as the behaviours of buyers. In addition you will be introduced to advertising, sales promotions and public relations, and the importance of an integrated communications campaign.
Contents
Please note that this is an indicative list of modules and is not intended as a definitive list.
Core modules
* Buyer Behaviour
* Data Analysis
* Global Marketing Management
* Integrated Marketing Communications
* Market Research
* Marketing Finance
* Marketing Strategy
* Planning Your Career in Marketing and Communications
* Strategic Brand Management
* Research Methods and Dissertation
Requirements
We welcome applications from those who possess a 2:1 honours or equivalent degree in any subject.
Holders of non-UK degree qualifications will be subject to the University's normal entry procedures with regard to the assessment of the equivalence of qualifications. In exceptional circumstances other qualifications may be considered.
Holders of non-UK degrees will be subject to the University's normal entry procedures for equivalence of qualifications.
What next?
This is an intensive course and you will be expected to have a high degree of motivation. You'll need to have the ability to work effectively on your own and with others. Focus, maturity and commitment are qualities that we will be looking for.
If you have any queries regarding your eligibility, you are invited to contact the course administrator who will be happy to advise you.
International students
All non-UK applicants must meet our English language requirements. For this course it is Academic IELTS of 6.5 overall, with special conditions in all elements. Please make sure you read our full guidance about English language requirements, which includes details of other qualifications we'll consider.
Applicants who do not meet the English language requirements may be eligible to join our pre-sessional English language course.
Applicants from one of the recognised Majority English Speaking Countries (MESCs) do not need to meet these requirements.
English Language Requirements
| IELTS band: | 6.5 |
| CAE score: | 75(Grade B) |
Funding
Kingston Business School bursaries
* For Home/EU and international students: * Five Diana Winstanley bursaries worth £2,000 each.
* Five Diana Winstanley bursaries worth £1,000 each.
Please visit the bursaries page for full application details.
Kingston University scholarships and bursaries
* For international students: * £3,300 scholarships for full-time international students.
* 10% discount on fees for Kingston alumni (alumni loyalty bursary).
* 10% discount on fees for family members of Kingston alumni (family loyalty bursary).
* For Home/EU students: * up to £3,000 Annual Fund scholarships.
To apply for any scholarship or bursary you must already be in possession of a firm offer on the programme and have paid your course fee deposit.
IELTS
You are normally required to take an English Proficiency Test.
Most European Universities recognise the IELTS test.
Take IELTS testContact
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