• Application Deadline
  • 24 months
  • Tuition
    Tuition (Year)
    Tuition (Year)
  • English
A Masters Programme for those who want to trade and negotiate with the most important trade partner of Europe: China. The Chinese are coming. As a matter of fact they are already here. They own big industries in European countries. With a MA in Business, Language and Culture (Chinese) from University of Southern Denmark you will have the qualifications required by many Danish and international enterprises that work in China or trade with the Chinese from Denmark or other countries.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding


The EU is China’s biggest trade partner, and both Danish and other European enterprises are present in China. The potential is huge, and experts indicate that we have far from finished with China. As a matter of fact we have only just begun.

Danish and international firms look for employees with skills both in business economics and Chinese language and culture. With a MA in Business, Language and Culture (Chinese) you will have the qualifications required by many Danish and international enterprises that work in China or trade with the Chinese from Denmark or other countries.

50% of the courses of the MA programme offered by University of Southern Denmark lie within the disciplines Chinese culture, society, economy, and communication and language skills in Chinese. Another 50% of the courses lie within the business administration field with emphasis on business organization and marketing in relation to the international market.

Apart from a number of compulsory courses in the two main areas listed up above, you will get the opportunity to shape your academic profile through electives in both areas. You can either take these electives in Sønderborg or during a study stay in China, or you can replace them by reports from internships in China.

Individual profiling is also possible in the final thesis: You choose the topic yourself, and can draw in a partnership with a company.

Career opportunities

As a cand. negot. in Business, Language and Culture (Chinese), you get a good basis for employment in international companies and organizations, especially on the booming Chinese market. You will obtain expert knowledge of manoeuvering in the Chinese market, and you will be able to fulfill job functions such as:

  • conduct market surveys and market analysis based on data in Chinese
  • negotiate directly with Chinese partners in Chinese and considering Chinese cultural traditions
  • prepare material for marketing in Chinese (for instance writing texts in Chinese or making translations) considering Chinese cultural traditions
  • enter into interdisciplinary projects with expertise in the areas Chinese language, culture, communication and business economy (e.g. cooperate with a company's product development, marketing, and customer service information department of technical products)
  • contribute to local adaptation of globally operating companies' business operations in China
  • master the organization’s communication in the foreign language (English or Chinese) and advise colleagues in terms of intercultural communication
  • prepare and carry out international contacts and function as linguistic and cultural advisor and facilitator

Programme Structure

The programme consists of the following subjects:

Humanities (Chinese Studies):

  • Chinese politics and economics
  • Chinese culture and society
  • Intercultural management: China and the West

Social science subjects (business administration):

  • International Marketing Management
  • Business surrounding
  • Organizational marketing and Strategy

Electives (30 ECTS) of which at least 10 ECTS within the Humanities and at least 10 ECTS within Social Sciences. One of the courses within the Humanities must be in Chinese and be related to the Chinese speaking area.

Master's Thesis

Detailed Programme Facts

  • Full-time duration 24 months
  • Study intensity Full-time
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go To The Course Website
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Test Scores

To apply for the Master's programme in Business, Language and Culture (Chinese), you need a relevant Bachelor's degree. You can apply if you have passed:
  • B.A. in Business Language and Culture (Negot) from University of Southern Denmark

You can also apply if you hold a similar degree including a minimum of 10 ECTS within each of the following subject areas:

  • Marketing
  • Business Economics/Organisation
  • Economics
  • Culture
  • Communication
  • Chinese Language

If your degree does not fulfill the entry requirements, the study board will decide whether you can follow one or more supplementary courses.

Tuition Fee Per Year

  • EUR 6200 International
  • Free EU/EEA
  • Only students with a non-EU/EEA-citizenship or non-Swiss-citizenship have to pay tuition fees. 


Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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