Business, Language and Culture (Negot), M.A.

  • Application Deadline
  • 24 months
  • Tuition
    Tuition (Year)
    Tuition (Year)
  • English
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding


This programme gives you a profound knowledge of economics, communication and culture that enables you to be a key decision-maker in global organisations.

This Business, Language and Culture (Negot) programme is offered by the University of Southern Denmark. The programme combines economics, marketing and management with language, culture and communication.

You will be qualified to be an expert in international business, negotiation and intercultural communication.

The programme offers 5 different profiles, each of which combines courses offered by strong and relevant research environments from the Faculties of Humanities and Social Sciences.

The degree programme is deliberately geared towards international business, the public sector and organisations.

In the Master's programme, you have the opportunity to further develop both in breadth and depth the knowledge of the theory and methods of the subjects on your BA programme within the disciplines of business economics, management, marketing and intercultural communication. You will also be trained in how to work independently and scientifically.

When enrolling you must choose one of 5 PROFILES:

  • International Relations
  • Human Resource Management
  • International Sales Management
  • International Communication Management
  • Global Marketing Management


This programme is approved by the Ministry of Science, Technology and Innovation

The quality and relevance of the programme are aproved by the Danish Ministry of Science, Technology and Innovation

Programme Structure

1st semester
  • Negotiating
  • Globally
  • German: Language management Arabic/English/Spanish Project Presentation
  • Media and Communication Theory
  • Marketing Across Cultures
2nd semester
  • Media Analysis
  • Consumption Studies
  • Globalisation Processes
3rd semester
  • Electives
  • The total of electives should be 30 ECTS of which at least 10 ECTS within the Humanities and 10 ECTS within the Social
  • Sciences. Electives may be profile courses from the other profiles
4th semester
  • Thesis

Detailed Programme Facts

  • Full-time duration 24 months
  • Study intensity Full-time
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go To The Course Website
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To apply for the Master's programme in Business, Language and Culture, you need a relevant Bachelor's degree. You can apply if you have passed:

B.A. in Business Language and Culture (Negot) from University of Southern Denmark

You can also apply if you hold a similar degree including a minimum of 10 ECTS within each of the following subject areas:

  • Marketing
  • Business Economics/Organisation
  • Economics
  • Culture
  • Communication
  • Language (English, Spanish or German).

If your degree does not fulfill the entry requirements, the study board will decide whether you can follow one or more supplementary courses.

Tuition Fee Per Year

  • EUR 6200 International
  • Free EU/EEA


Options for full-degree graduate students:

BHJ Scholarship

Only available for students applying for a master programme at our Sønderborg Campus

Six one-year scholarships are issued pr. year: three for studies within the technical field i.e. Mechatronics and Innovation & Business respectively, and three are for studies within the field of business administration i.e. Business Relationship Management.

A scholarship of DKK 40.000 may be granted if and when the requirements are met. It is paid in two instalments of DKK 20.000 per semester. The scholarship grant depends on acceptance and enrolment as a full-time student in one of the above mentioned programmes.

Options for Exchange and Guest Students:

Danish Government Scholarship for Foreign Nationals (the Cultural Agreements)

Danish Government Scholarships for Foreign Nationals - The scholarship helps cover living expenses.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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