The profile is offered by the research group "International Business & Entrepreneurship" which focuses specifically on the international business activities of B2B companies within the setting of an increasingly internationalised world. The goal of the research group is to contribute to an improved understanding of the emergence and growth of firms in diverse markets, through the study of the organization of marketing and strategic activities both within the firm and through the interplay with other actors on the market.
The focus area of the profile is International Business Marketing with a distinct focus on the external stakeholders of the firm, especially the customers.
Graduates with this profile has therefore expanded their knowledge within the subjects that are relevant for this profile; retailing, services, business to business, marketing research as well as modules on other functional areas that influence management decisions in marketing. Furthermore, candidates will gain knowledge about and skills in using methods and tools which can support a career in marketing, sales, advertising or media related jobs. Finally, the student will gain competences in analyzing rules and regulations imposed by governments in order to pursue careers in a number of areas including market research, imports, consultancy, exporting services marketing, direct marketing and distribution management. Finally, the student will gain knowledge about and skills in using methods which can support a career in international or domestic markets, whether that means working with a large multi-national, a smaller company, or even new ventures.
All profiles in Master of Science in Economics and Business Administration at University of Southern Denmark share the same general competences. Each profile has a focus area in which the graduate will get specific knowledge, skills, and competences. Below, you can read about the general competences and the specific area of focus of the research-oriented programmes offered at Campus Odense.
The MSc programme Economics and Business Administration - International Business and Marketing at Campus Odense from University of Southern Denmark gives you an excellent versatile foundation for future career opportunities. The courses offer a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in your first job. With this programme you are qualified for a job in Denmark or abroad e.g.: International Business & Marketing: Export Manager, Marketing Manager
The first two semesters comprises three compulsory courses each semester. In the third semester, you may choose between taking your electives at the University of Southern Denmark, at one of our many partner institutions or somewhere else, and you also have the possibility to gain some of the ECTS through an internship. The fourth semester is dedicated to completion of your Master’s thesis.
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Check the programme website for information about funding options.
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The award recognises studying abroad as a positively life changing experience for many students as well as promoting intercultural understanding and tolerance. Successful candidates will receive up to £10,000 to be applied toward the cost of tuition fees.
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