This programme gives you the know-how skills that enable you to become such a manager. The competences learned during the programme in Marketing and Innovation can be used to spot and take advantage of opportunities in the market.
You can use the competences when participating in innovation projects and to create marketing plans for existing products. The programme builds on qualifications in organization and marketing acquired at bachelor level combined with courses in quantitative and qualitative research.
The courses are a mix of courses giving qualifications to be used in the long run and courses giving you tools that you can use in your first job. The course in project management is an example of such a course.
The programme in Marketing and Innovation runs in eight quarters. Read more about the time frame for the quarters under the item "More about the study" in the menu to the left.
This Economics and Business Administration - Marketing and Innovation programme is offered by the University of Southern Denmark. The courses use a combination of project work, group work, and lectures.
Masters of Science in Economics and Business Administration work within practically all administrative areas as for example accounting and controlling, IT, marketing and sales management, planning, HRM and organisational planning.
The quality and relevance of the programme are accredited by the Danish Accreditation Institution.
Electives – for example
You can apply until:
Always verify the dates on the programme website.
To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can apply if you hold one of the following degrees:
You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:
Methods for collection and analysis of data (statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend)
Theory of Science and Scientific Methodology and Methods - this only applies if your degree is not from a university
If your degree does not fulfill the entry requirements, the study board will decide whether you can follow one or more supplementary courses.
Options for full-degree graduate students:
Only available for students applying for a master programme at our Sønderborg Campus
Six one-year scholarships are issued pr. year: three for studies within the technical field i.e. Mechatronics and Innovation & Business respectively, and three are for studies within the field of business administration i.e. Business Relationship Management.
A scholarship of DKK 40.000 may be granted if and when the requirements are met. It is paid in two instalments of DKK 20.000 per semester. The scholarship grant depends on acceptance and enrolment as a full-time student in one of the above mentioned programmes.
Options for Exchange and Guest Students:
Danish Government Scholarships for Foreign Nationals - The scholarship helps cover living expenses.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
The award recognises studying abroad as a positively life changing experience for many students as well as promoting intercultural understanding and tolerance. Successful candidates will receive up to £10,000 to be applied toward the cost of tuition fees.
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Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.