• Application Deadline
  • 24 months
    Duration
  • Tuition
    8500
    Tuition (Year)
    Free
    Tuition (Year)
  • English
    Language
Do you want to be able to spot and take advantage of market opportunities? Due to increasing internationalization and globalization, businesses need managers who understand how to take on leadership to ensure competitive advantage in global markets and specialists who can develop knowledge about customers and the competitive situation. This Economics and Business Administration - Marketing and Innovation programme is offered by the University of Southern Denmark.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

This programme gives you the know-how skills that enable you to become such a manager. The competences learned during the programme in Marketing and Innovation can be used to spot and take advantage of opportunities in the market.

You can use the competences when participating in innovation projects and to create marketing plans for existing products. The programme builds on qualifications in organization and marketing acquired at bachelor level combined with courses in quantitative and qualitative research.

The courses are a mix of courses giving qualifications to be used in the long run and courses giving you tools that you can use in your first job. The course in project management is an example of such a course.

The programme in Marketing and Innovation runs in eight quarters. Read more about the time frame for the quarters under the item "More about the study" in the menu to the left.

This Economics and Business Administration - Marketing and Innovation programme is offered by the University of Southern Denmark. The courses use a combination of project work, group work, and lectures.

Career opportunities

Masters of Science in Economics and Business Administration work within practically all administrative areas as for example accounting and controlling, IT, marketing and sales management, planning, HRM and organisational planning.

Accreditation

The quality and relevance of the programme are accredited by the Danish Accreditation Institution.

Programme Structure

1st quarter
  • Social Media Networks and Marketing Communication
  • Methodology of the Social Sciences and Qualitative Methods
2nd quarter
  • Buyer Behaviour
  • Project Management
3rd quarter
  • Strategy and Competition
  • Quantitative Market Research Methods
4th quarter
  • Innovation Management
  • Seminar in Marketing and Innovation
5th and 6th quarter

Electives – for example

  • Worksite Health Promotion
  • Corporate Social Responsibility
  • Risk Communication
  • Risk Management
  • Green Business
  • Entertainment, Markets, and Business
  • Internship
7th and 8th quarter
  • Master's Thesis

Detailed Programme Facts

  • Full-time duration 24 months
  • Study intensity Full-time
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go To The Course Website

Test Scores

Check Your Qualification.
  • The qualification check gives you an indication of your eligibility.
  • This personalized information will be visible for each programme result.

Academic Requirements

To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can apply if you hold one of the following degrees:

  • BSc in Economics and Business Administration from University of Southern Denmark
  • BSc in Economics (Business Economics) from University of Southern Denmark.

You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:

  • Microeconomics or Managerial Economics
  • Accounting
  • Corporate Finance
  • Marketing
  • Organizational theory
  • Statistics

Methods for collection and analysis of data (statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend)

Theory of Science and Scientific Methodology and Methods - this only applies if your degree is not from a university

If your degree does not fulfill the entry requirements, the study board will decide whether you can follow one or more supplementary courses.

Tuition Fee Per Year

  • EUR 8500 International
  • Free EU/EEA

Funding

Options for full-degree graduate students:

BHJ Scholarship

Only available for students applying for a master programme at our Sønderborg Campus

Six one-year scholarships are issued pr. year: three for studies within the technical field i.e. Mechatronics and Innovation & Business respectively, and three are for studies within the field of business administration i.e. Business Relationship Management.

A scholarship of DKK 40.000 may be granted if and when the requirements are met. It is paid in two instalments of DKK 20.000 per semester. The scholarship grant depends on acceptance and enrolment as a full-time student in one of the above mentioned programmes.

Options for Exchange and Guest Students:

Danish Government Scholarship for Foreign Nationals (the Cultural Agreements)

Danish Government Scholarships for Foreign Nationals - The scholarship helps cover living expenses.

StudyPortals Tip: Students can search online for independent or external scholarships Students can that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: Expand Your Horizons

The award recognises studying abroad as a positively life changing experience for many students as well as promoting intercultural understanding and tolerance. Successful candidates will receive up to £10,000 to be applied toward the cost of tuition fees.

Testimonial Registration Module

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.