Economics and Business Administration - Global Marketing and Consumer Culture, M.Sc.

  • Application Deadline
  • 24 months
    Duration
  • English (book IELTS)
    Language
University rank #251 (WUR) ,
This Economics and Business Administration - Global Marketing and Consumer Culture unique programme from University of Southern Denmark prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. 

About

It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences, and responding to contemporary challenges and trends in consumer societies around the globe.

You will learn to apply principles of cultural brand management and conduct ethnographic market research methods to gain deep and rich insights into consumer culture.

This Economics and Business Administration - Global Marketing and Consumer Culture unique programme is offered by the University of Southern Denmark.

Career Opportunities 

The competences obtained during the studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as a consultant internationally.

Accreditation

The quality and relevance of the programme are accredited by the Danish Accreditation Institution.

Programme Structure

Structure of the Programme

The programme focuses on socio-cultural perspectives on consumption, marketing and branding, as well as ethnographic approaches to market research using advanced marketing theory. You will be taught by an international group of researchers who have studied consumer culture from the polar circle to the Amazon and from YouTube to the Sahel zone. You will also gain skills for analyzing the fundamental social and cultural principles and logics that spur processes of globalization and their consequences for markets, corporations and consumers.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Book IELTS
  • Minimum required score (Grade C):

    180

    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score:

    88

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration.

Tuition Fee

  • International Applies to you

    8500 EUR/year
    Tuition Fee
    Based on the original amount of 8500 EUR per year and a duration of 24 months.
  • EU/EEA Applies to you

    Free
    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Odense

5400 - 7800 DKK/month
Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.