Economics and Business Administration - Global Marketing and Consumer Culture, M.Sc.

  • Application Deadline
  • 24 months
    Duration
  • Tuition
    8500
    Tuition (Year)
    Free
    Tuition (Year)
  • English (take IELTS)
    Language
University rank #251 ,
This Economics and Business Administration - Global Marketing and Consumer Culture unique programme from University of Southern Denmark prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences, and responding to contemporary challenges and trends in consumer societies around the globe.

About

You will learn to apply principles of cultural brand management and conduct ethnographic market research methods to gain deep and rich insights into consumer culture.

Specific competences for the profile in Global Marketing and Consumer Culture

The focus area of the profile is Global Marketing and Consumer Culture. Graduates with this profile will have greater knowledge within the main subjects in: socio-cultural perspectives on consumption, marketing and branding as well ethnographic approaches to market research using advanced marketing theory.

Furthermore, candidates will have gained knowledge about and skills in order to be able to analyze the fundamental social and cultural principles and logics that spur processes of globalization and their consequences for markets, corporations and consumers. Finally, the graduate will have gained competences in analyzing the contemporary relationships between marketing and culture and managing similarities and differences between different cultures as well as applying contemporary principles of cultural brand management and ethnographic market research methods in a globalizing cultural economy.

General competences for MSc in Economics and Business Administration

All profiles in Master of Science in Economics and Business Administration - Global Marketing and Consumer Culture at University of Southern Denmark share the same general competences. Each profile has a focus area in which the graduate will get specific knowledge, skills, and competences. Below, you can read about the general competences and the specific area of focus of the research-oriented programmes offered at Campus Odense.

Career opportunities

The MSc programme in Global Marketing and Consumer Culture at Campus Odense gives you an excellent versatile foundation for future career opportunities. The courses offer a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in your first job.

The competences obtained during the studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as a consultant internationally.

Whether you want a career as self-employed or as a manager in public or private companies this degree will boost your future career. You can, for example, work in discovery and research of new ideas to planning, management and realization of business concepts in Danish and international companies. With this programme you are qualified for a job in Denmark or abroad for example:

Globalization & Cultural Marketing: Head of NGO, Project Manager

Programme Structure

The programme focuses on socio-cultural perspectives on consumption, marketing and branding, as well as ethnographic approaches to market research using advanced marketing theory. You will be taught by an international group of researchers who have studied consumer culture from the polar circle to the Amazon and from YouTube to the Sahel zone. You will also gain skills for analyzing the fundamental social and cultural principles and logics that spur processes of globalization and their consequences for markets, corporations and consumers.

Detailed Programme Facts

  • Full-time duration 24 months
  • Study intensity Full-time
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score: 6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test
  • Minimum required score (Grade C): 180

    The CAE test – or the Cambridge Advanced English – is an exam for applicants who wish to get a Certificate in Advanced English. To receive the Advanced certificate, test-takers must score between 142 and 210 on the Cambridge English: Advanced test. Read more about CAE.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score: 88

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can apply if you hold one of the following degrees:
  • BSc in Economics and Business Administration from University of Southern Denmark
  • BSc in Economics (Business Economics) from University of Southern Denmark.
You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:
  • Microeconomics or Managerial Economics
  • Accounting
  • Corporate Finance
  • Marketing
  • Organizational theory
  • Statistics
  • Methods for collection and analysis of data (statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend)
  • Theory of Science and Scientific Methodology and Methods - this only applies if your degree is not from a university

If your degree does not fulfill the entry requirements, the study board will decide whether you can follow one or more supplementary courses.

Tuition Fee Per Year

  • EUR 8500 International
  • Free EU/EEA
  • Only students with a non-EU/EEA-citizenship or non-Swiss-citizenship have to pay tuition fees

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.