• Application Deadline
  • 24 months
    Duration
  • Tuition
    8500
    Tuition (Year)
    Free
    Tuition (Year)
  • English
    Language
This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets. This Economics and Business Administration - Brand Management and Marketing Communication programme is offered by the University of Southern Denmark.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

Students will acquire the competence to analyse the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods. In addition to a reflected understanding of traditional branding and marketing, they will gain deep insights into the shifts caused by social media, creative consumers, or consumer resistance.

This Economics and Business Administration - Brand Management and Marketing Communication programme is offered by the University of Southern Denmark.

The programme is taught by an international faculty with a wealth of experiences and different theoretical and cultural backgrounds. It stands out from other branding programmes due to its clear focus on social and cultural perspectives, and it introduces students to the current state-of-the-art in this research field.

Students will become proficient in analysing contemporary relationships between marketing communications and branding, the corporation and consumer markets, as well as applying contemporary principles of cultural brand management and ethnographic market research methods.

Career Opportunities

The competences obtained during the studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as a consultant internationally.

Accreditation

  • The quality and relevance of the programme are accredited by the Danish Accreditation Institution

Programme Structure

1st semester
  • Marketing Theory
  • Advanced Marketing Communication
  • Advanced Brand Management
2nd semester
  • Consumption Studies
  • Corporate Communication
  • Market and Communication Ethnography / Market Ethnography
3rd semester
  • Elective courses or study abroad
4th semester
  • Master's Thesis

Detailed Programme Facts

  • Full-time duration 24 months
  • Study intensity Full-time
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go To The Course Website
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Academic Requirements

To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can apply if you hold one of the following degrees:

  • BSc in Economics and Business Administration from University of Southern Denmark
  • BSc in Economics (Business Economics) from University of Southern Denmark.

You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration, comprising at least 5 ECTS within each of the following subjects:

  • Microeconomics or Managerial Economics
  • Accounting
  • Corporate Finance
  • Marketing
  • Organizational theory
  • Statistics

Methods for collection and analysis of data (statistics or other qualitative or quantitative methods, including mathematics or operations research/operations management. Data collection may be included to a minor extend)

Theory of Science and Scientific Methodology and Methods - this only applies if your degree is not from a university

If your degree does not fulfil the entry requirements, the study board will decide whether you can follow one or more supplementary courses.

Tuition Fee Per Year

  • EUR 8500 International
  • Free EU/EEA

Funding

Options for full-degree graduate students:

BHJ Scholarship

Only available for students applying for a master programme at our Sønderborg Campus

Six one-year scholarships are issued pr. year: three for studies within the technical field i.e. Mechatronics and Innovation & Business respectively, and three are for studies within the field of business administration i.e. Business Relationship Management.

A scholarship of DKK 40.000 may be granted if and when the requirements are met. It is paid in two instalments of DKK 20.000 per semester. The scholarship grant depends on acceptance and enrolment as a full-time student in one of the above mentioned programmes.

Options for Exchange and Guest Students:

Danish Government Scholarship for Foreign Nationals (the Cultural Agreements)

Danish Government Scholarships for Foreign Nationals - The scholarship helps cover living expenses.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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