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Why choose this course?
* You will find out what marketing is (and isn't) and how it's developed as a subject.
* We've been voted one of the top universities in the UK to study marketing in the National Student Survey.
The also, so that you build a strong network of global colleagues to support, learn and make friends with. You will concentrate on the broad contextual aspects of marketing, developing your knowledge and understanding.
This is continued into the Postgraduate Diploma stage where you have an opportunity to focus on a general marketing curriculum, or instead, focus on a specialisation in advertising. Whichever route you choose the focus is on subject specific knowledge and practical skills beyond the operational and functional, through the tactical, towards a more strategic level of understanding in a wider variety of marketing environments and global contexts.
At the Masters level you will complete the taught element of your course and then progress on to the highlight of the course - your independent study. Here you have the opportunity to build on what you have learned on the course so far and focus in a particular area of interest to you. Perhaps you are interested in a career in a particular sector, or in a specific element of marketing? You'll have the opportunity to conduct an in depth investigation into your chosen sector or area - ask interesting questions, review the literature, conduct research, draw conclusions and make recommendations. This also equips you with highly sought after investigative and problem-solving skills.
You will be assessed throughout the course in a variety of ways. The focus is on developing your skills, rather than 'testing' what you can remember, so you'll be undertaking a variety of different assessment methods, each one helping you to develop your practical skills.
Study your degree and gain professional body qualifications
The MSc Marketing and Advertising is one of only a few marketing courses in the UK that is accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing as part of your masters programme, enabling you to graduate with an enhanced qualification that is sought after by employers. This additional professional qualification makes you more marketable by distinguishing you from other candidates and is another important step in your career development.
In addition, with appropriate work experience you will be eligible to join The Chartered Institute of Marketing with associate or member status and signatory letters ACIM or MCIM.