KEDGE Business School

Wine & Spirits Management, M.Sc.

We aim at offering a programme in the front line of current issues in the global wine and spirits industry. Allying theory and practical cases, our ambition is to create adaptable managers and provide them with a clear vision of the international scope and specificities of the industry. The Wine & Spirits Management programme is delivered by KEDGE Business School.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding


Growing international competition, the concentration of the market main actors, the emergence of highly competitive producing regions, changes in wine and spirits consumption, new methods of distribution, a wine industry still facing overproduction in the years to come, require increasingly high levels of professionalism from its leaders.Designed by international experts both in management and in the knowledge of wine and spirits, the programme perfectly meets the current industry needs.

The Wine & Spirits Management course is offered by KEDGE Business School.

Career Opportunities

The MSc in Wine & Spirits Management offers career opportunities, in France and abroad, in sales, marketing, communication, consulting, purchasing:

  • Sales manager
  • Export manager
  • Import manager
  • International development manager
  • Sales & marketing director
  • Consultant in wine and spirits business
  • Wine tourism director
  • Category manager
  • Community manager


AMBA, AACSB & EQUIS accredited.

Programme Structure

Semesters 1 & 2

All courses deal with wine and spirits specificities and are internationally oriented.

  • WS Strategic Marketing
  • Main trends in WS Marketing
  • Negotiation and sales techniques
  • Corporate Finance
  • International Law
  • WS Economics
  • HR Management
  • Distribution channels, Supply Chain and Operations Management
  • Strategic Management
  • Entrepreneurship
  • Knowledge of wine and spirits (WSET ® Level 3 Award in Wines)

Semester 3

The ‘French Touch Tour’ is an exploration of French know-how, history and culture.

Detailed Programme Facts

  • Full-time duration 15 months
  • Study intensity Full-time
  • Languages
    • English
  • Delivery mode
    On Campus
  • Partnership
  • More information Go To The Course Website
Check Your Qualification
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  • CV
  • Copy of your passport
  • Highest degree certification
  • Certificate of achievement or transcript of your current studies
  • TOEFL IBT >= 90 / TOEIC >= 780 /  IELTS >= 6.5 or equivalent 
    Except for students who have studied in English abroad (at least 2 years)

Tuition Fee Per Year

  • EUR 13500 International
  • EUR 13500 EU/EEA


At KEDGE Business School, we strongly believe that students shouldn’t abandon their Education projects because of funding concerns. That is why we have launched a financial support plan aimed specifically to help international students.4 types of scholarships are available:
  • Early Bird Waiver
  • Distinction scholarship
  • Achievement scholarship
  • Outstanding student trophy

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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