Marketing, M.Sc.

  • N/A
    Application Deadline
  • 12 months
    Duration
  • Tuition
    16595
    Tuition (Full programme)
    7500
    Tuition (Full programme)
  • English (take IELTS)
    Language
Online
This is for you if you want to enhance your existing skills to become a successful marketing professional and gain an advanced knowledge of issues facing marketers today.
  • Overview
  • Programme outline
  • Key facts
  • Admission requirements
  • Fees and funding

About

Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, require more sophisticated marketing. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods and digital marketing.

You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts. You will have opportunities to learn about industry practice and emerging trends in various sectors and it could be your path to a leadership career in marketing.

You will have the opportunity to develop your practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning.

The MSc in Marketing is designed for graduates and professionals setting out in their careers who aspire to become effective leaders in a dynamic global marketplace. The course also provides preliminary training for those who wish to pursue further research for a PhD in marketing leading to an academic or research orientated marketing career.

Career Opportunities

Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.

By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory and strategy, consumer behaviour, marketing research, branding and communications, which will enhance your professional development and career prospects.

Our MSc Marketing graduates have been employed in managerial roles both in the private and public sector, NGOs and also in academia.

Programme Structure

Courses Included:
  • Principles of Marketing
  • Consumers, Brands and Communication
  • Research Methods for Marketing
  • Marketing Strategy and Innovation

Detailed Programme Facts

  • Full-time duration 12 months
  • Study intensity Full-time
  • Languages
    • English
  • Delivery mode
    Online

Test Scores

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Academic Requirements

Admission Requirements:

A good UK honours degree or its equivalent, or an postgraduate diploma from a recognised institution, or a relevant graduate level professional qualification.

English Language Requirements

IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.

Tuition Fee Per Full Programme

  • GBP 16595 International
  • GBP 7500 EU/EEA

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: Expand Your Horizons

The award recognises studying abroad as a positively life changing experience for many students as well as promoting intercultural understanding and tolerance. Successful candidates will receive up to £10,000 to be applied toward the cost of tuition fees.

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The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.