M.Sc. Marketing Management

  • On Campus
  • 24 months
  • EUR12000 per Year (International

    Tuition fee for the international students.

    )
    EUR12000 per Year (EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
  • English ( Take IELTS test or Find a course )
Università Commerciale Luigi Bocconi | Milan, Italy
Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents. The Marketing Management programme is offered at Università Commerciale Luigi Bocconi.
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Description

It integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such as statistics, neuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.

Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.

They will be able to enter the job market in a variety of industries, from business-to-business to business-to-consumers, playing different roles within the marketing functional area. They can succeed in manufacturing, service, retailing and consultancy companies, as well as in market research and communication agencies.

The Marketing Management programme is offered at Università Commerciale Luigi Bocconi.

Career Opportunities

Job opportunities for graduates in the MSc in Marketing Management include:

  • Business-to-business and business-to-consumer roles in all industries
  • Key areas in marketing, e.g. market analysis, strategic marketing planning, marketing implementation, and monitoring
  • Opportunities in the international arena, thanks to the international awareness about the strength of the Bocconi brand and its network of relations with companies, public sector institutions and non-profit organizations
  • Openings in manufacturing, service, retailing and consultancy companies, as well as with market-research and communication agencies
  • A wide variety of starting positions and roles, such as product and brand manager, advertising strategist, market analyst, media planner, key-account and customer relationship manager, trade and retail manager, sales manager, category manager, PR and event manager, etc.

Detailed Course Facts

Start dates and application deadlines

Starting in

  • ( General

    General deadline, applies to everyone.

    )
Tuition fee
  • EUR 12000 per year (International

    Tuition fee for the international students.

    )
  • EUR 12000 per year (EEA

    European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.

    )
Credits (ECTS) 120 ECTS
Duration full-time 24 months
Partnership Joint
Delivery mode On Campus
Educational variant Full-time

Course Content

Program structure

In the first year, students study the conceptual and operative tools needed to understand the environment and behavior of markets from the demand side and the supply side (competitive contexts, behavior of consumer and industrial purchasers, distribution systems analysis) and the salient aspects of marketing management (strategic outlook, product management, innovation development and corporate communication).

Students then specialize in one of the areas focused on professional expertise and future career openings by choosing one of the majors proposed by Bocconi or by devising a set of courses to be chosen from among the ones available within the program.

First Year

First Semester

Main topics:

  • Strategic Marketing Tools
  • Market Sensing
  • Global Vision and Economic Scenarios

Students acquire a consumer-centric attitude, to develop the fundamentals of strategic marketing and understand how to analyze industrial structures and dynamics.

Second Semester

Main topics:

  • Go-to-Market Tools
  • Marketing Analytics
  • Innovation and Competitive Paths

This semester completes the pillars of marketing, developing a multidisciplinary set of competencies for problem solving and research and allow students to acquire a solid mindset for innovation and competitive challenges.

Second Year

Majors

  • Business Communication and Social Media;
  • Distribuition Networks and Retailing in the Digital Era;
  • Product and Service Management;
  • Data Science and Business Analytics.
  • Free Track
  • Internship (compulsory)
  • Foreign languages (two languages)
  • Thesis
  • 4 electives

Requirements

Every year Università Bocconi establishes the maximum number of students that can be admitted to a given degree program. By doing so, the University guarantees the best possible living and study conditions for students, allowing them to successfully complete their degrees and enter the job market.

The Bocconi Graduate School offers pre-experience Master of Science programs, for students coming directly from previous studies (Bachelor degree) or also with some brief work experience.

International applicants

In all the selection rounds, International applicants are selected on the basis of a process that takes into consideration all elements of their profile, focusing on three components:

  • Results of the GMAT (or GRE) test
  • Grade point average of exams passed in the Undergraduate program
  • Evaluation of the applicant's Curriculum vitae / Resumée and Personal statement, possibility of personal assessment interview.

1.Results of the GMAT (or GRE) test

The aptitude test scores provide a fair and objective way to compare applications. Bocconi requires only the total score (verbal and quantitative sections) of the GMAT or GRE.No particular scores are required to participate to the selections

2.Grade point average of exams passed in the Undergraduate program

The undergraduate GPA and transcripts are an indication of the applicant's previous academic performance. No particular scores are required to participate to the selections

3.Evaluation of the applicant's Curriculum vitae / Resumée and Personal Statement

The Director of the Master of Science program will evaluate the various documents and information included in the dossier and verify the applicant's overall profile, experience and knowledge.Applications will not be evaluated if any of the 3 above mentioned elements is missing.

Work Experience

No work experience is required.

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Università Commerciale Luigi Bocconi, Italy

Italy Università Bocconi, founded in 1902, was the first Italian university to grant a degree in economics. For a century, Bocconi has played a leading role in Italy's social and economic modernization. It has remained true to its founding values of being a major research university, with democratic values and open to the world, as well as financially and politically independent.

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