It integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such as statistics, neuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.
Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.
They will be able to enter the job market in a variety of industries, from business-to-business to business-to-consumers, playing different roles within the marketing functional area. They can succeed in manufacturing, service, retailing and consultancy companies, as well as in market research and communication agencies.
The Marketing Management programme is offered at UniversitÃ Commerciale Luigi Bocconi.
Job opportunities for graduates in the MSc in Marketing Management include:
General deadline, applies to everyone.)
Tuition fee for the international students.)
European Economic Area tuition fee is applicable to the students from EU countries, Iceland, Liechtenstein, Norway and Switzerland.)
In the first year, students study the conceptual and operative tools needed to understand the environment and behavior of markets from the demand side and the supply side (competitive contexts, behavior of consumer and industrial purchasers, distribution systems analysis) and the salient aspects of marketing management (strategic outlook, product management, innovation development and corporate communication).
Students then specialize in one of the areas focused on professional expertise and future career openings by choosing one of the majors proposed by Bocconi or by devising a set of courses to be chosen from among the ones available within the program.
Students acquire a consumer-centric attitude, to develop the fundamentals of strategic marketing and understand how to analyze industrial structures and dynamics.
This semester completes the pillars of marketing, developing a multidisciplinary set of competencies for problem solving and research and allow students to acquire a solid mindset for innovation and competitive challenges.
Every year Università Bocconi establishes the maximum number of students that can be admitted to a given degree program. By doing so, the University guarantees the best possible living and study conditions for students, allowing them to successfully complete their degrees and enter the job market.
The Bocconi Graduate School offers pre-experience Master of Science programs, for students coming directly from previous studies (Bachelor degree) or also with some brief work experience.
In all the selection rounds, International applicants are selected on the basis of a process that takes into consideration all elements of their profile, focusing on three components:
1.Results of the GMAT (or GRE) test
The aptitude test scores provide a fair and objective way to compare applications. Bocconi requires only the total score (verbal and quantitative sections) of the GMAT or GRE.No particular scores are required to participate to the selections
2.Grade point average of exams passed in the Undergraduate program
The undergraduate GPA and transcripts are an indication of the applicant's previous academic performance. No particular scores are required to participate to the selections
3.Evaluation of the applicant's Curriculum vitae / Resumée and Personal Statement
The Director of the Master of Science program will evaluate the various documents and information included in the dossier and verify the applicant's overall profile, experience and knowledge.Applications will not be evaluated if any of the 3 above mentioned elements is missing.
No work experience is required.
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Università Bocconi, founded in 1902, was the first Italian university to grant a degree in economics. For a century, Bocconi has played a leading role in Italy's social and economic modernization. It has remained true to its founding values of being a major research university, with democratic values and open to the world, as well as financially and politically independent.
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