Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop a wide range of professional know-how in the area of marketing management, thanks to a unique combination of course contents. In fact, it integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such as neuroscience or anthropological studies and their impact on marketing-related fields such as consumer behavior.
This Master of Science prepares graduates to succeed in a rapidly changing globalized business world, giving them the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.
The Master of Science in Marketing Management has the following educational objectives:
Job opportunities for graduates in the MSc in Marketing Management include:
In the first year of the Master of Science in Marketing Management, students study the conceptual and operative tools needed to understand the environment and behavior of markets from the demand side and the supply side (competitive contexts, behavior of consumer and industrial purchasers, distribution systems analysis) and the salient aspects of marketing management (strategic outlook, product management, innovation development and corporate communication).
Students then specialize in one of the areas focused on professional expertise and future career openings by choosing one of the majors proposed by Bocconi or by devising a set of courses to be chosen from among the ones available within the program.
The majors offered in the Master of Science in Marketing Management are:
Students choose a foreign language based on the graduate program instruction language and on their native language (which cannot be chosen as a foreign language). In classes taught in English, in order to get the language credits required for the degree, international students must study Italian plus another European language to be chosen from among French, German, Spanish, Portuguese or also English. Native Italian speakers must study two other European languages.
Please note that the course requirements may be subject to change for the 2012-2013 a.y.
Total credit points: 120
The Bocconi Graduate School offers pre-experience Master of Science programs, for students coming directly from previous studies (Bachelor degree) or also with some brief work experience.
These programs are built around a teaching model based on the presence and active participation of students, interactive teaching methods and organized group work. The environment is one where relations with fellow students, professors and other figures involved represent an important added value in completing the course work.
No work experience is required.
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Università Bocconi, founded in 1902, was the first Italian university to grant a degree in economics. For a century, Bocconi has played a leading role in Italy's social and economic modernization. It has remained true to its founding values of being a major research university, with democratic values and open to the world, as well as financially and politically independent.