The Master of Science in Marketing Management allows students to develop a global approach to marketing. Employing a multi-disciplinary teaching model, it provides strategic planning, operational and decisional tools in business-to-business and business-to-consumer contexts, along with a solid foundation in qualitative and quantitative market research. Students from many countries work together within an innovative teaching model designed to respond to partner companies' real needs and necessities.

Courses, held by faculty of international standing, allow students to develop their abilities in terms of professional skills and interpersonal relations. Participants will be challenged from the outset to apply theoretical knowledge to real-life business situations that differ from place to place according to differences in the social and anthropological context at hand. In addition, there are particularly interesting opportunities to gain international experience through Double Degree initiatives arranged specifically for the Marketing Management program.

LEARNING OBJECTIVES

• Multidisciplinary theoretic knowledge: the Marketing Management program allows students to acquire the contents and theories from various fields from economics to management (including marketing, strategy and accounting) statistics, sociology, law, technology and logistics.

• Competences and operative skills in marketing: by analyzing the challenges and problems that Marketing Managers must deal with, the MSc in Marketing Management gears its studies to specific issues and techniques helping students to achieve a highly specialized approach to problem solving. The portfolio of models and techniques offered cover the key areas of this discipline: qualitative and quantitative market research, product and brand management, management of communication, services marketing, development of new products, distribution management, sales and pricing management and customer relations management.

• Soft skills: skills that may only be learned successfully through training or hands-on learning. These skills are intellectual in nature (analysis skills, the ability to judge without prejudice, capability of drafting presentations both orally and in written form, on the spot decision-making abilities) and managerial (e.g. group work, being a leader, interpersonal relations skills, managing a project).