Universit Commerciale Luigi Bocconi

Marketing Management, M.Sc.

  • Application Deadline
  • 24 months
    Duration
  • Tuition
    13326
    Tuition (Year)
    13326
    Tuition (Year)
  • English
    Language
Marketing has become a major driver of both performance within organizations and organizational decisions. This Universit Commerciale Luigi Bocconi's MSc inMarketing Management allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents.

About

This Università Commerciale Luigi Bocconi's MSc in Marketing Management programme integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such as statistics, neuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.

Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.

They will be able to enter the job market in a variety of industries, from business-to-business to business-to-consumers, playing different roles within the marketing functional area. They can succeed in manufacturing, service, retailing and consultancy companies, as well as in market research and communication agencies.

Career Opportunities

Job opportunities for graduates in the MSc in Marketing Management include:

  • Business-to-business and business-to-consumer roles in all industries
  • Key areas in marketing, e.g. market analysis, strategic marketing planning, marketing implementation, and monitoring
  • Opportunities in the international arena, thanks to the international awareness about the strength of the Bocconi brand and its network of relations with companies, public sector institutions and non-profit organizations
  • Openings in manufacturing, service, retailing and consultancy companies, as well as with market-research and communication agencies
  • A wide variety of starting positions and roles, such as product and brand manager, advertising strategist, market analyst, media planner, key-account and customer relationship manager, trade and retail manager, sales manager, category manager, PR and event manager, etc.

Programme Structure

Year 1

  • Strategic Marketing Tools
  • Market Sensing
  • Global Vision and Economic Scenarios
  • Go-to-Market Tools
  • Marketing Analytics
  • Innovation and Competitive Paths

Year 2

  • Business Communication and Social Media;
  • Distribuition Networks and Retailing in the Digital Era;
  • Product and Service Management;
  • Big Data and Business Analytics.
Free Track
  • 4 electives
Study Abroad Programs
  • Internship (compulsory)
  • Foreign languages (two languages)
  • Thesis

For more information please visit the programme website.

Detailed Programme Facts

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English Language Requirements

This programme requires students to demonstrate proficiency in English.

Take IELTS test

Academic Requirements

International applicants

In all the selection rounds, International applicants are selected on the basis of a process that takes into consideration all elements of their profile, focusing on three components:

  • Results of the GMAT (or GRE) test
  • Grade point average of exams passed in the Undergraduate program
  • Evaluation of the applicant's Curriculum vitae / Resume and Personal statement, possibility of personal assessment interview.

StudyPortals Tip: Students should consider taking one of the Pre-Master's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Masters

Tuition Fee Per Year

  • EUR 13326 International
  • EUR 13326 EU/EEA
  • First year tuition fee: 13,326
  • Second year tuition fee: 12,711

Funding

Bocconi University is committed to making a higher education available to all talented students: we welcome motivated and bright students, regardless of their families financial situation. For years Bocconi has undertaken an investment policy to support deserving students, through an expanding financial aid system based on both merit and need. Thanks to agreements made with the top Italian banks, our students also have access to a variety of student loan options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.