This Master of Science program relies on three main assets: Bocconi’s international reputation for research and teaching in economics, management and law; Milan, with its economic vitality and vibrant creativity; and Italy, with its artistic and cultural tradition.
These elements represent the ideal setting for preparing students to build an international career as managers or entrepreneurs in fields commonly referred to as the creative industries, including the visual arts, the performing arts, cinema, the media, publishing, entertainment, tourism, fashion, design and luxury.
The program aims to train entrepreneurs, managers (both in the private and public sectors) and professionals able to integrate the use of economic and management techniques and tools with the understanding of the specific dynamics and complexities of the creative industries.Learning Objectives
The Master of Science in Economics and Management in Arts, Culture, Media and Entertainment has the following educational objectives:
promote competence (in the business area) in the use of English and of a second EU language to work effectively and efficiently in one’s profession.
Graduates are typically offered career opportunities in the following specialized sectors: cultural heritage and the arts market; media (television, cinema, radio, traditional publishing and multimedia, the music industry); communication; editing and media; live entertainment; tourism; fashion and design.
Typical professional profiles within these sectors include the following:
The program is structured in in two different blocks: core requirements and majors.
In the first block student will develop advanced knowledge and competencies in the areas of intellectual property rights, data analysis, strategic management and corporate governance, comparative cultural policies and fundraising, project and event management, consumer relationship management and cultural mediation, performance management and evaluation,
In the second block, the student will choose one of the following major including compulsory and elective courses and workshops which aim at better defining and specializing students’ skills and professional orientation in different fields and subsector in the creative economy:
Students choose a foreign language which is different from the program instruction language and from their native language. In classes taught in English, in order to get the language credits required for the degree, international students must study Italian plus another European language to be chosen from among French, German, Spanish, Portuguese or also English. Native Italian speakers must study two other European languages.
Please note that the course requirements may be subject to change.
*The 2 elective courses can be selected from among all the elective courses of the Bocconi Master of Science programs