These elements represent the ideal setting for preparing students to build an international career as managers or entrepreneurs and professionals in fields commonly referred to as the creative industries, including the visual arts, the performing arts, cinema, the media, publishing, entertainment, tourism, fashion, design and luxury.
Core courses are complemented with workshops that help participants fully understand the dynamics of each subfield of the industrial and non-industrial arts and cultural sectors. Workshops embrace a practitioner’s perspective and a down-to-earth approach as core lectures and case discussions are enhanced with different off-campus visits, various meetings with managers and professionals, commissioned business projects and field research on emerging issues and challenges that creative business and public sector organizations in the arts and cultural fields are facing.
Graduates will be able to integrate the use of economic and management techniques and tools with the understanding of the specific dynamics and complexities of the creative industries. The Economics and Management in Arts, Culture, Media and Entertainment programme is offered at Università Commerciale Luigi Bocconi.
Graduates are typically offered career opportunities in the following specialized sectors: cultural heritage and the arts market; media (television, cinema, radio, traditional publishing and multimedia, the music industry); communication; editing and media; live entertainment; tourism; fashion and design.
Typical professional profiles within these sectors include the following:
The program is structured in in two different blocks: core requirements and majors.
In the first block student will develop advanced knowledge and competencies in the areas of intellectual property rights, data analysis, strategic management and corporate governance, comparative cultural policies and fundraising, project and event management, consumer relationship management and cultural mediation, performance management and evaluation,
In the second block, the student will choose one of the following major including compulsory and elective courses and workshops which aim at better defining and specializing students’ skills and professional orientation in different fields and subsector in the creative economy:
Students choose a foreign language which is different from the program instruction language and from their native language. In classes taught in English, in order to get the language credits required for the degree, international students must study Italian plus another European language to be chosen from among French, German, Spanish, Portuguese or also English. Native Italian speakers must study two other European languages.
Please note that the course requirements may be subject to change.
Second SemesterMain topics:
Every year Università Bocconi establishes the maximum number of students that can be admitted to a given degree program. By doing so, the University guarantees the best possible living and study conditions for students, allowing them to successfully complete their degrees and enter the job market.
The Bocconi Graduate School offers pre-experience Master of Science programs, for students coming directly from previous studies (Bachelor degree) or also with some brief work experience.
In all the selection rounds, International applicants are selected on the basis of a process that takes into consideration all elements of their profile, focusing on three components:
1.Results of the GMAT (or GRE) test
The aptitude test scores provide a fair and objective way to compare applications. Bocconi requires only the total score (verbal and quantitative sections) of the GMAT or GRE.No particular scores are required to participate to the selections
2.Grade point average of exams passed in the Undergraduate program
The undergraduate GPA and transcripts are an indication of the applicant's previous academic performance. No particular scores are required to participate to the selections
3.Evaluation of the applicant's Curriculum vitae / Resumée and Personal Statement
The Director of the Master of Science program will evaluate the various documents and information included in the dossier and verify the applicant's overall profile, experience and knowledge.Applications will not be evaluated if any of the 3 above mentioned elements is missing.
No work experience is required.
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Università Bocconi, founded in 1902, was the first Italian university to grant a degree in economics. For a century, Bocconi has played a leading role in Italy's social and economic modernization. It has remained true to its founding values of being a major research university, with democratic values and open to the world, as well as financially and politically independent.
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