M.Sc. Economics and Management in Arts, Culture, Media and Entertainment

Università Commerciale Luigi Bocconi | Milan, Italy
The Master of Science in Economics and Management in Arts, Culture, Media and Entertainment relies on three main assets: Bocconi’s international reputation for research and teaching in economics, management and law; Milan, with its economic vitality and vibrant creativity; and Italy, with its artistic and cultural tradition. These elements represent the ideal setting for preparing students to build an international career as managers or entrepreneurs in fields commonly referred to as the creative industries, including the visual arts, the performing arts, cinema, the media, publishing, entertainment, tourism, fashion, design and luxury. The program aims to train entrepreneurs, managers (both in the private and public sectors) and professionals able to integrate the use of economic and management techniques and tools with the understanding of the specific dynamics and complexities of the creative industries.
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Description of Economics and Management in Arts, Culture, Media and Entertainment

The Master of Science in Economics and Management in Arts, Culture, Media and Entertainment has the following educational objectives:

  • provide a business preparation (management control, planning management, marketing, government and strategy) taking into account the different business functions in order to work in the areas of contemporary arts, cultural heritage, media, tourism, show business and fashion; and to understand the evolution in the arts and culture;
  • provide a unitary understanding in the various sectors of arts, culture, the media and entertainment, especially in the choice of strategy, governance and economic character of companies belonging to the same field;
  • complete the business and juridical studies providing competences in subjects as economics and quantitative and juridical, so as to develop interdisciplinary problem analysis skills;
  • develop competences via educational activities inside and outside the classroom which promote student-teacher interaction and interaction between the students themselves as well as complex problem analysis and problem solving skills, ability to present and discuss the results of one’s work;
  • promote competence (in the business area) in the use of English and of a second EU language to work effectively and efficiently in one’s profession.

Career Opportunities

Graduates are typically offered career opportunities in the following specialized sectors: cultural heritage and the arts market; media (television, cinema, radio, traditional publishing and multimedia, the music industry); communication; editing and media; live entertainment; tourism; fashion and design.

Typical professional profiles within these sectors include the following:

  • Entrepreneurs, freelance professionals, consultants in the fields of cultural heritage, communication, live entertainment, media and fashion
  • Managers in communication, radio, television and cinema, publishing and new media, fashion, entertainment and live performance companies
  • Managers at cultural, museums, archiving, archaeological and tourism foundations and institutions
  • Consultants and experts in the evaluation and care of artistic and cultural heritage
  • Program schedule managers in communication companies
  • Royalty managers
  • Internal and external communication managers
  • Organizers of entertainment and festivals
  • Experts on cultural tourism
  • Experts on consortium activities (arts, culture, sport and communication)
  • Planners and developers of theme parks

Detailed Course Facts

Application deadline October 2015
Tuition fee
  • EUR 12000 Year (EEA)
Start date  2016
Credits (ECTS) 120 ECTS
Duration full-time 24 months
Partnership Joint
Delivery mode On Campus
Educational variant Full-time

Course Content

Program Structure

The program is structured in in two different blocks: core requirements and majors.

In the first block student will develop advanced knowledge and competencies in the areas of intellectual property rights, data analysis, strategic management and corporate governance, comparative cultural policies and fundraising, project and event management, consumer relationship management and cultural mediation, performance management and evaluation,

In the second block, the student will choose one of the following major including compulsory and elective courses and workshops which aim at better defining and specializing students’ skills and professional orientation in different fields and subsector in the creative economy:

  • Arts Markets, Heritage and Culture;
  • Cities, Tourism and Events;
  • Fashion and Design;
  • Media;
  • Performing Arts and Enterteinment.

Students choose a foreign language which is different from the program instruction language and from their native language. In classes taught in English, in order to get the language credits required for the degree, international students must study Italian plus another European language to be chosen from among French, German, Spanish, Portuguese or also English. Native Italian speakers must study two other European languages.

Please note that the course requirements may be subject to change.

Program Structure

First year

Semester I

  • Management of cultural industries and institutions - module I (strategy and governance)
  • Project and event management
  • Quantitative methods for management
  • Performance measurement
  • Advanced intellectual property law
Semester II
  • Cultural mediation
  • Marketing and CRM
  • Management of cultural industries and institutions - module II (comparative cultural public policies and fundraising)
  • Major’s workshop I
  • First foreign language (lessons only)
  • Second foreign language (lessons only)
Total credit points of the first yearSecond year
  • Major’s workshop II
  • Major’s workshop III
  • First foreign language (lessons + exam 1st semester 2nd year)
  • Two elective courses*
  • Second foreign language (lessons + exam 1st semester 2nd year)
  • Internship or similar activities
  • Thesis
Total credit points - 120

*The 2 elective courses can be selected from among all the elective courses of the Bocconi Master of Science programs

English Language Requirements

Take IELTS test

Requirements for Economics and Management in Arts, Culture, Media and Entertainment

The Bocconi Graduate School offers pre-experience Master of Science programs, for students coming directly from previous studies (Bachelor degree) or also with some brief work experience.

These programs are built around a teaching model based on the presence and active participation of students, interactive teaching methods and organized group work. The environment is one where relations with fellow students, professors and other figures involved represent an important added value in completing the course work.

Work Experience for Economics and Management in Arts, Culture, Media and Entertainment

No work experience is required.

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Università Commerciale Luigi Bocconi, Italy

Italy Università Bocconi, founded in 1902, was the first Italian university to grant a degree in economics. For a century, Bocconi has played a leading role in Italy's social and economic modernization. It has remained true to its founding values of being a major research university, with democratic values and open to the world, as well as financially and politically independent.

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