• Application Deadline
  • 24 months
  • Tuition
    Tuition (Year)
    Tuition (Year)
  • English
The Master of Science in Economics and Management in Arts, Culture, Media and Entertainment from Università Commerciale Luigi Bocconi relies on three main assets: Bocconi’s international reputation for research and teaching in economics, management and law; Milan, with its economic vitality and vibrant creativity; and Italy, with its artistic and cultural tradition.


The Economics and Management in Arts, Culture, Media and Entertainment programme at Università Commerciale Luigi Bocconi relies on three main assets:

  • Bocconi’s international reputation for research and teaching in economics, management and law
  • Milan, with its economic vitality and vibrant creativity
  • Italy, with its artistic and cultural tradition.

These elements represent the ideal setting for preparing students to build an international career as managers or entrepreneurs and professionals in fields commonly referred to as the creative industries, including the visual arts, the performing arts, cinema, the media, publishing, entertainment, tourism, fashion, design and luxury.

Core courses are complemented with workshops that help participants fully understand the dynamics of each subfield of the industrial and non-industrial arts and cultural sectors. 

Workshops embrace a practitioner’s perspective and a down-to-earth approach as core lectures and case discussions are enhanced with different off-campus visits, various meetings with managers and professionals, commissioned business projects and field research on emerging issues and challenges that creative business and public sector organizations in the arts and cultural fields are facing.

Graduates will be able to integrate the use of economic and management techniques and tools with the understanding of the specific dynamics and complexities of the creative industries.

Career Opportunities

Graduates are typically offered career opportunities in the following specialized sectors: cultural heritage and the  arts market; media (television, cinema, radio, traditional publishing and multimedia, the music industry); communication; editing and media; live entertainment; tourism; fashion and design.

Typical professional profiles within these sectors include the following:  

  • Entrepreneurs, freelance professionals, consultants in the fields of cultural heritage, communication, live entertainment, media and fashion  
  • Managers in communication, radio, television and cinema, publishing and new media, fashion, entertainment  and live performance companies  
  • Managers at cultural, museums, archiving, archaeological and tourism foundations and institutions  
  • Consultants and experts in the evaluation and care of artistic and cultural heritage  
  • Program schedule managers in communication companies  
  • Royalty managers  
  • Internal and external communication managers  
  • Organizers of entertainment and festivals 
  • Experts on cultural tourism  
  • Experts on consortium activities (arts, culture, sport and communication)  
  • Planners and developers of theme parks

Programme Structure

Year 1

  • Strategic Management and Cultural Entrepreneurship
  • International Property Law
  • Customer Relationship Marketing
  • Performance Measurement and Evaluation 
  • Fundraising Management
  • Comparative Cultural Policies
  • Team and Project Management 
  • Cultural Studies
  • Major workshop
Year 2
  • Arts Markets, Heritage and Culture
  • Cities, Tourism and Events 
  • Fashion and Design
  • Media
  • Performing Arts and Entertainment
  • Study Abroad Programs

Double Degrees with: 
  • CBS Copenhagen Business Schools (Copenhagen, Denmark) 
  • HEC École des Hautes Etudes Commerciales (Paris, France) 
  • Southern Methodist University/HEC Montréal (Dallas, US/ Montréal, Canada)
  • Exchange Programs
  • Internship (compulsory)

    Foreign languages (two languages) 


        Detailed Programme Facts

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        English Language Requirements

        This programme requires students to demonstrate proficiency in English.

        Take IELTS test

        Academic Requirements

        International applicants

        In all the selection rounds, International applicants are selected on the basis of a process that takes into consideration all elements of their profile, focusing on three components:

        • Results of the GMAT (or GRE) test
        • Grade point average of exams passed in the Undergraduate program
        • Evaluation of the applicant's Curriculum vitae / Resumée and Personal statement, possibility of personal assessment interview.

        StudyPortals Tip: Students should consider taking one of the Pre-Master's below. these courses will be necessary if:

        • You are considered ineligible for admission
        • You need to improve your academic, study, research or language skills
        Search all Pre-Masters

        Tuition Fee Per Year

        • EUR 13326 International
        • EUR 13326 EU/EEA
        • First year tuition fee: €13,326
        • Second year tuition fee: €12,711


        Bocconi University is committed to making a higher education available to all talented students: we welcome motivated and bright students, regardless of their families’ financial situation. For years Bocconi has undertaken an investment policy to support deserving students, through an expanding financial aid system based on both merit and need. Thanks to agreements made with the top Italian banks, our students also have access to a variety of student loan options.

        StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.