M.Sc. Economics and Management in Arts, Culture, Media and Entertainment

Università Commerciale Luigi Bocconi | Milan , Italy
The Master of Science in Economics and Management in Arts, Culture, Media and Entertainment from Università Commerciale Luigi Bocconi relies on three main assets: Bocconi’s international reputation for research and teaching in economics, management and law; Milan, with its economic vitality and vibrant creativity; and Italy, with its artistic and cultural tradition.
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Description

These elements represent the ideal setting for preparing students to build an international career as managers or entrepreneurs and professionals in fields commonly referred to as the creative industries, including the visual arts, the performing arts, cinema, the media, publishing, entertainment, tourism, fashion, design and luxury.

Core courses are complemented with workshops that help participants fully understand the dynamics of each subfield of the industrial and non-industrial arts and cultural sectors. Workshops embrace a practitioner’s perspective and a down-to-earth approach as core lectures and case discussions are enhanced with different off-campus visits, various meetings with managers and professionals, commissioned business projects and field research on emerging issues and challenges that creative business and public sector organizations in the arts and cultural fields are facing.

Graduates will be able to integrate the use of economic and management techniques and tools with the understanding of the specific dynamics and complexities of the creative industries. The Economics and Management in Arts, Culture, Media and Entertainment programme is offered at Università Commerciale Luigi Bocconi.

Career Opportunities

Graduates are typically offered career opportunities in the following specialized sectors: cultural heritage and the arts market; media (television, cinema, radio, traditional publishing and multimedia, the music industry); communication; editing and media; live entertainment; tourism; fashion and design.

Typical professional profiles within these sectors include the following:

  • Entrepreneurs, freelance professionals, consultants in the fields of cultural heritage, communication, live entertainment, media and fashion
  • Managers in communication, radio, television and cinema, publishing and new media, fashion, entertainment and live performance companies
  • Managers at cultural, museums, archiving, archaeological and tourism foundations and institutions
  • Consultants and experts in the evaluation and care of artistic and cultural heritage
  • Program schedule managers in communication companies
  • Royalty managers
  • Internal and external communication managers
  • Organizers of entertainment and festivals
  • Experts on cultural tourism
  • Experts on consortium activities (arts, culture, sport and communication)
  • Planners and developers of theme parks

Detailed Course Facts

Application deadline 26 January; 29 February; 3 May; 27 May
Tuition fee
  • EUR 12000 Year (Non-EEA)
  • EUR 12000 Year (EEA)
Start date
Credits (ECTS) 120 ECTS
Duration full-time 24 months
Partnership Joint
Delivery mode On Campus
Educational variant Full-time

Course Content

Program Structure

The program is structured in in two different blocks: core requirements and majors.

In the first block student will develop advanced knowledge and competencies in the areas of intellectual property rights, data analysis, strategic management and corporate governance, comparative cultural policies and fundraising, project and event management, consumer relationship management and cultural mediation, performance management and evaluation,

In the second block, the student will choose one of the following major including compulsory and elective courses and workshops which aim at better defining and specializing students’ skills and professional orientation in different fields and subsector in the creative economy:

  • Arts Markets, Heritage and Culture;
  • Cities, Tourism and Events;
  • Fashion and Design;
  • Media;
  • Performing Arts and Enterteinment.

Students choose a foreign language which is different from the program instruction language and from their native language. In classes taught in English, in order to get the language credits required for the degree, international students must study Italian plus another European language to be chosen from among French, German, Spanish, Portuguese or also English. Native Italian speakers must study two other European languages.

Please note that the course requirements may be subject to change.

Program Structure

First year

First Semester

Main topics:

  • Strategic Management and Cultural Entrepreneurship
  • International Property Law
  • Team and Project Management
  • Performance Measurement and Evaluation

Second Semester

Main topics:
  • Fundraising Management
  • Comparative Cultural Policies
  • Customer Relationship Marketing
  • Cultural Studies
  • Major workshop
Second Year
Majors
  • Arts Markets, Heritage and Culture
  • Cities, Tourism and Events
  • Fashion and Design
  • Media
  • Performing Arts and Entertainment

Requirements

Every year Università Bocconi establishes the maximum number of students that can be admitted to a given degree program. By doing so, the University guarantees the best possible living and study conditions for students, allowing them to successfully complete their degrees and enter the job market.

The Bocconi Graduate School offers pre-experience Master of Science programs, for students coming directly from previous studies (Bachelor degree) or also with some brief work experience.

International applicants

In all the selection rounds, International applicants are selected on the basis of a process that takes into consideration all elements of their profile, focusing on three components:

  • Results of the GMAT (or GRE) test
  • Grade point average of exams passed in the Undergraduate program
  • Evaluation of the applicant's Curriculum vitae / Resumée and Personal statement, possibility of personal assessment interview.

1.Results of the GMAT (or GRE) test

The aptitude test scores provide a fair and objective way to compare applications. Bocconi requires only the total score (verbal and quantitative sections) of the GMAT or GRE.No particular scores are required to participate to the selections

2.Grade point average of exams passed in the Undergraduate program

The undergraduate GPA and transcripts are an indication of the applicant's previous academic performance. No particular scores are required to participate to the selections

3.Evaluation of the applicant's Curriculum vitae / Resumée and Personal Statement

The Director of the Master of Science program will evaluate the various documents and information included in the dossier and verify the applicant's overall profile, experience and knowledge.Applications will not be evaluated if any of the 3 above mentioned elements is missing.

Work Experience

No work experience is required.

More Information

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Università Commerciale Luigi Bocconi, Italy

Italy Università Bocconi, founded in 1902, was the first Italian university to grant a degree in economics. For a century, Bocconi has played a leading role in Italy's social and economic modernization. It has remained true to its founding values of being a major research university, with democratic values and open to the world, as well as financially and politically independent.

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